Sometimes the line between pretty good and all-star can be razor-thin. To get that edge, you need to utilize every strategy you can. And it just so happens this is your lucky week, as eDesk has an ace you can put up your sleeve: Amazon Super URL. Keep reading to learn how you can use it to your advantage.
Amazon URL Anatomy: What You Need to Know
First, let’s take a look at what a regular Amazon URL looks like and what the different parts of it mean.
Check out the end of the link:
This tells you what the user typed in to find this particular product.
Next, look at these parts.
Focus on the first string of numbers first, the stuff that comes after ‘qid’ — 1538609540. This is a UNIX timestamp (how many seconds have elapsed since 1 January, 1970) that tells you when the search took place. The next highlighted numbers, 8-5, gives you the search position — in this case, this particular product was 5th.
It might seem confusing or dry, but these components all contribute to Amazon’s search algorithm, in a couple of different ways.
The first is that the more customers buy a product after searching for certain keywords, the more its rankings go up. And the second is to prevent manipulation by tagging the URL with its own timestamp.
Amazon Super URL: Tweaking the Foundation
Taking things a step further is the Amazon Super URL, which is simply a link used to send shoppers to your page (from an external source). Most often, these external sources are social media sites and PPC campaigns. Users will click on a link and be taken directly to that product’s page.
One really important thing to note is that Super URLs sort of ‘trick’ Amazon into thinking the user found your product through an organic search, instead of being given a link to click on. And as we mentioned earlier, the more times a keyword is searched, the higher its ranking will be; the higher a keyword ranking is, the more it gets associated with your product and the higher Amazon places it in search results.
How and When to Use a Super URL
Not all of you will be keen readers of Amazon’s Terms of Service (ToS), so for those who aren’t, a question you should be asking is, ‘Is this manipulation and against the ToS?’
The answer is…yes and no.
In the ToS, Amazon writes unfair behavior includes:
Activities that could be perceived as attempting to manipulate Amazon’s search results or sales rankings
The keyword is ‘perceived’, which puts Super URLs in a grey zone. If you’re sloppy, like using a cheap-quality Super URL generator, then Amazon will be easily able to see if the link is manufactured or not.
However, it can come in handy in some situations, like:
- Launching a new product where the buzz isn’t as established as longer-selling items.
- A quick, short-term way to climb over other competitors.
- If driving traffic to your Amazon product page will result in greater sales than boosting your own site.
The Best Amazon Super URL Generators to Use
As we said before, you could really mess yourself up by using a cheap Super URL generator, so do your research by googling names, cross-referencing them with message boards, and really doing due diligence to see if they’re worth using or not.
If you play your cards right (and safely), you can leverage Amazon Super URLs into more sales.