TikTok has exploded as a powerful platform for eCommerce, and sellers across the UK are sitting up and taking notice (with good reason). If you’re one of them, and you’re trying to figure out how to set up a TikTok Shop UK account, you’ve come to the right place. TikTok Shop allows you to sell directly to users without ever taking them off the app – which, for you, means more eyes on your products, and more money in your pocket.
In this step-by-step guide, we’ll walk you through everything you need to create a TikTok Shop account in the UK, from registration to verification to storefront setup. So, whether you’re just starting out or looking to expand your existing online business, this is how to open your TikTok Shop and start selling.
1. Sign Up for a TikTok for Business Account
Before you can register for a TikTok Shop, you need a TikTok for Business account. This basically acts as your foundation for selling on the platform and means you can use tools like TikTok Ads and Creator Marketplace*.
*There’s more about those further down this page.
Here’s how you do it:
- Go to TikTok for Business
- Click “Sign Up” and follow the instructions
- Use a business email address for easier verification
FYI: Even if you already have a personal TikTok account, you need a separate business account to sell and manage your shop professionally.
2. Start the TikTok Shop Registration Process in the UK
To begin your TikTok Shop registration in the UK, visit the official TikTok Shop Seller Center.
- Go to TikTok Seller Central UK
- Select “Sign Up with TikTok” or use your Business email
- Choose “United Kingdom” as your region
This is where you’ll officially create your seller profile.
3. Submit the Required Documents
Next, you’ll need to provide documentation to verify your identity or business status. This step means TikTok can approve your shop for selling.
Depending on your situation, the required documents may include:
- Business license or company registration number
- Government-issued ID (passport or driver’s license)
- Proof of address or bank statement
- UK tax number (for VAT-registered businesses)
FYI: For sole traders, personal identification and a National Insurance number may be enough, so this is worth checking out.
4. Complete the Verification Process
Once your documents are submitted, TikTok will begin the verification process. This usually takes about 1–3 business days, but it can take longer if additional information is needed.
You’ll receive an email notification once your application is approved or if any corrections are required.
FYI: Want to skip the headaches? Book a free demo with eDesk to streamline your support and order management from Day 1.
5. Set Up Your TikTok Shop Storefront
After verification, it’s time to build your TikTok Shop storefront. This is where potential customers will browse your products, so make sure it’s visually appealing and informative.
Here’s what you can customize:
- Shop name and logo
- Product listings with photos, videos, descriptions, and pricing
- Return and shipping policies
- Contact information
FYI: Want to see TikTok Shop success in action? Check out how one seller made $1M in 24 hours.
6. Link Your Bank Account for Payments
To receive payments from TikTok Shop, you’ll need to link a UK bank account.
- Go to Seller Center > Finance > Payment Settings
- Enter your account details and confirm via verification code
- Ensure the name on the account matches your business or ID
TikTok pays sellers on a weekly basis after orders are marked as delivered.
7. Upload Your First Products
With your shop ready, you can start uploading products. Make sure each product listing includes:
- High-quality images and videos
- Accurate, keyword-rich descriptions
- Stock levels and variations (size, colour, etc.)
FYI: Optimised listings can help you rank better in TikTok search and convert viewers into buyers.
8. Promote Your Shop Using TikTok Creators
One of the biggest advantages of TikTok Shop is the ability to collaborate with influencers and creators. Use TikTok’s Affiliate Programme or reach out directly to promote your products via shoppable videos.
You can also boost posts with TikTok Ads to target specific audiences.
9. Connect to eDesk for Smarter Support & Order Management
Once orders start rolling in, customer service can quickly become overwhelming. That’s where eDesk comes in.
With eDesk’s TikTok integration, you can:
- Manage TikTok messages and orders in one place
- Provide seamless multichannel customer support
- Streamline returns, refunds, and enquiries
FYI: Need help setting up customer service? Check out our blog on how to ace customer support on TikTok Shop.
Frequently Asked Questions
How long does it take to get verified on TikTok Shop UK?
Typically, the TikTok Shop verification process takes 1–3 business days. However, delays can happen if documents are unclear or additional information is needed.
Can individuals open a TikTok Shop in the UK?
Yes, individuals (sole traders) can open a TikTok Shop in the UK. You’ll need to provide valid ID and tax information during registration.
Is TikTok Shop available in the UK for all types of products?
Most physical products are allowed, but some categories are restricted (e.g. alcohol, weapons, and adult content). Always review TikTok Shop’s product guidelines before listing.
Do I need a company registration to create a TikTok Shop account in the UK?
No. You can sign up as either a business (with company registration) or as an individual seller using personal ID and tax information.
What fees does TikTok Shop charge sellers in the UK?
TikTok charges a commission fee per transaction, typically between 1–5%, depending on your product category and promotional campaigns.
How can eDesk help my TikTok Shop?
eDesk integrates directly with TikTok Shop to help you manage orders, messages, and customer support – all from one smart inbox. Learn more here.
Time to Get Started on TikTok Shop UK?
Of course it is.
Setting up a TikTok Shop account in the UK is a clever move for any business looking to reach younger, highly engaged audiences. From registration and verification to setting up your shopfront and linking payments, each step is crucial for launching successfully.
And now that you know how to set up a TikTok Shop UK account, it’s time to start building your presence and growing your brand.
Good luck, you’ve got this.
And remember, eDesk is here to support you at every stage. Book a Demo to see how we can help you simplify selling on TikTok.
