The eCommerce landscape has evolved dramatically in the last few years, with new voices emerging and customer support trends reshaping how businesses connect with their audiences. eCommerce influencers today are not just promoting products—they’re sharing cutting-edge insights about AI automation, personalized customer experiences, and the latest eCommerce influencers software that’s transforming online retail.
With customer support trends like AI-powered chatbots, omnichannel experiences, and hyper-personalization dominating 2025, following the right eCommerce influencer has become more crucial than ever. These digital leaders provide invaluable insights into everything from dropshipping strategies to advanced customer service technologies.
Below are 25 top eCommerce influencers you should follow across Twitter, Instagram, and YouTube to stay ahead of the curve in 2025.
As the mastermind behind Shopify, Tobias Lütke continues to be one of the most influential voices in eCommerce. This self-taught coder transformed from a small-town developer into running Canada’s most valuable company, with Shopify’s market capitalization exceeding $200 billion. His insights into platform development and eCommerce innovation make him essential following for anyone serious about online retail.
Steve remains the real deal among eCommerce influencers who teach sustainable business building. His platform mywifequitherjob.com continues to be a goldmine for entrepreneurs looking to build businesses that allow them to “live life on their own terms.” Steve’s approach focuses on creating authentic, profitable businesses rather than get-rich-quick schemes.
Sarah Carroll
Sarah is a must follow for every online seller that is starting to sell internationally.
She’s the founder of Grow Global, an eCommerce strategy and training company; author of ‘Grow Fast, Grow Global: 6 Steps To Unstoppable International Growth In The Digital Age’ and speaks at eCommerce events all over the world. If you have global ambitions for your online store, make sure you’re following her!
This “outsourced eCommerce CMO” has become even more influential with his 2X eCommerce podcast, where he’s now interviewed over 350 direct-to-consumer leaders. Kunle’s expertise in modern customer support trends and conversion optimization makes his content invaluable for DTC brands navigating 2025’s competitive landscape.
Having penned over 1,300 articles for Practical eCommerce, Armando continues to provide sharp insights into digital marketing strategies. His vast experience as both merchant and developer gives him a unique perspective on the practical implementation of new technologies and customer service innovations.
The eDesk Twitter account has evolved into a comprehensive resource for modern customer service excellence. With daily insights into AI automation, omnichannel support strategies, and the latest eCommerce influencers tools, eDesk provides actionable content for businesses looking to optimize their customer experience operations. Their expertise in customer support trends makes them essential following for anyone managing multi-channel customer communications.
Neil Patel remains one of the most respected marketing authorities, now with even deeper insights into AI-driven marketing strategies. As a New York Times bestselling author who’s helped brands like Amazon, Microsoft, and Google grow through innovative digital marketing, his current focus on AI personalization and automated customer journeys provides invaluable guidance for modern eCommerce businesses.
As Director of Partner Marketing for Retail & CPG at Microsoft and founder of Retail Razor, Ricardo has become a top voice in retail technology transformation. His Retail Razor Show podcast offers cutting-edge insights into omnichannel customer experiences and the integration of AI in retail operations.
The founder of eCommerce Fuel continues to provide practical insights for store owners, with updated content focusing on modern SEO strategies, community building in the digital age, and leveraging new technologies for business growth. His experience with multiple seven-figure business exits provides real-world perspective on scaling strategies that work.
A dynamic email marketing specialist who’s generated over $150 million in email revenue for eCommerce brands since 2018. Chase’s expertise in copywriting, cart abandonment strategies, welcome sequences, and subscriber engagement makes him essential following for anyone looking to maximize their email marketing ROI in 2025.
Known as @thechrisdo, Chris has evolved his content to focus on building audiences in the AI era. His insights into creating community and delivering value through social media have adapted to include new platforms and technologies, making him invaluable for brands looking to build authentic connections with their audiences.
A serial entrepreneur who has founded multiple multimillion-dollar companies including SkinnyMe Tea, Drop Bottle, and Hey Influencers. Gretta van Riel’s companies continue to set benchmarks in influencer marketing and social media growth. Her content focuses on building seven and eight-figure brands through organic marketing and community building, with updated strategies for 2025’s social commerce landscape.
GaryVee remains one of the most influential voices in digital business, now with deeper insights into Web3, AI integration, and modern consumer behavior. As Chairman of VaynerX and CEO of VaynerMedia, his content provides cutting-edge perspectives on building brands in the digital-first economy.
The founder of AppSumo continues to share expert advice on business growth, now with added focus on AI tools and automation strategies. His content includes innovative marketing strategies and practical tips for leveraging new technologies to scale eCommerce businesses efficiently.
This account has evolved to provide comprehensive insights into AI-powered marketing automation, advanced personalization strategies, and the latest customer support trends. Its content helps eCommerce businesses implement cutting-edge marketing technologies while maintaining authentic customer relationships.
Amy’s expertise in digital course creation and email marketing has expanded to include AI-assisted content creation and automated marketing funnels. Her Instagram feed provides valuable insights into building sustainable revenue streams through modern digital marketing strategies.
Sarah continues to provide actionable content for online entrepreneurs, now with an updated focus on AI-powered product sourcing, advanced Shopify integrations, and modern dropshipping strategies. Her monthly videos cover the latest tools and techniques for building successful eCommerce businesses in 2025.
Now 24 years old, Sebastian has matured into one of the most respected voices in modern eCommerce. For those wondering where Sebastian Ghiorghiu lives, he splits his time between multiple locations while building his digital empire. His content now covers advanced automation strategies, AI integration in dropshipping, and cutting-edge digital marketing techniques.
Yousef’s bilingual content (English and Arabic) has expanded to cover advanced Facebook advertising strategies, TikTok commerce, and cross-platform marketing automation. His insights into customer support trends and conversion optimization make his channel essential for modern dropshippers.
Claiming to generate over $300k monthly through her online businesses, Tatiana provides updated strategies for Amazon selling, advanced eCommerce platform optimization, and modern customer service automation. Her content focuses on scaling businesses through systematic approaches and technology integration.
Dan’s Shopify expertise has evolved to include advanced automation strategies and AI integration. His multi-million-view tutorials now cover cutting-edge dropshipping techniques, advanced product research methods, and the latest Amazon FBA strategies for 2025.
As founder of Smart Marketer, Ezra continues to lead in eCommerce marketing innovation, now with a focus on AI-powered advertising strategies, advanced customer segmentation, and automated marketing funnels. His YouTube channel provides deep insights into modern digital advertising and customer journey optimization.
Anton’s Drop Ship Lifestyle channel has evolved to cover modern dropshipping strategies, including AI product research, automated customer service systems, and advanced supplier relationship management. His content helps entrepreneurs build sustainable businesses using the latest eCommerce influencers, tools and technologies.
CEO and co-founder of Alloy Automation, Sara made Forbes’ 30 Under 30 list for her innovations in eCommerce automation. Her content focuses on operational efficiency, fulfillment automation, and the integration of AI into eCommerce workflows.
Founder and CEO of Rocketeer Media, Connie has generated over $10 million in attributable revenue for eCommerce brands through email and SMS marketing. Her insights into modern customer communication strategies and automation make her essential following for 2025.
Harry’s transformation from struggling individual to successful entrepreneur provides authentic dropshipping insights. His content covers finding winning products, analyzing successful stores, and adapting strategies for modern market conditions.
Jordan’s entrepreneurial journey from selling sneakers to building life-changing eCommerce stores provides real-world inspiration. His YouTube content focuses on practical product research, advertising strategies, and building sustainable online businesses.
The eCommerce landscape of 2025 is defined by rapid technological advancement, evolving customer support trends, and the need for authentic customer connections. These influencers provide insights into:
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Whether you’re looking for an influenceur instagram dropshipping strategy or seeking insights into advanced customer service automation, these thought leaders provide the knowledge and inspiration needed to succeed in today’s dynamic eCommerce environment.
Following these eCommerce influencers will keep you informed about the latest customer support trends, emerging technologies, and proven strategies for building successful online businesses. From AI-powered personalization to omnichannel customer experiences, these voices provide the insights needed to stay competitive in 2025 and beyond.
So now you know who to follow for eCommerce inspiration in 2025. Make sure to also check out the latest customer service automation tools that will help you implement the strategies these influencers recommend. For comprehensive customer support solutions that align with current trends, try eDesk for free and experience how modern technology can transform your customer service operations.
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26th June 2025
10am EDT | 3pm IST/BST | 4pm CEST
eDesk
Webinar
