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22 top eCommerce influencers to follow in 2022

Last updated April 11, 2022 6 min to read
eCommerce influencers
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eCommerce influencers abound – you don’t have to look far to find stories of people who have started an online store, made thousands of dollars and now want to show you how it’s done.

Obviously a lot of these stories have to be taken with a pinch of salt, but that doesn’t mean you should ignore all the insight that are out there. There are plenty of fantastic eCommerce influencers that regularly share insights that can help you improve your eCommerce marketing.

Below are 22 top eCommerce influencers you should follow on Twitter, Instagram and YouTube.

eCommerce influencers on Twitter

Steve Chou

There are many eCommerce influencers that boast of how they built a store that took off and enabled them to quit their day job. Some of these are questionable, but Steve is the real deal.

If you’re just starting out on your path to eCommerce domination, make sure you follow Steve and check out Steve is an inspiring entrepreneur who teaches his followers how you can build your business and “live life on your own terms.”

Sarah Carroll

Sarah is a must follow for every online seller that is starting to sell internationally.

She’s the founder of Grow Global, an eCommerce strategy and training company; author of ‘Grow Fast, Grow Global: 6 Steps To Unstoppable International Growth In The Digital Age’ and speaks at eCommerce events all over the world. If you have global ambitions for your online store, make sure you’re following her!

Kunle Campbell

Self-described as an “outsourced ecommerce CMO” Kunle is a top eCommerce influencer with particular expertise in advising direct-to-consumer (DTC) eCommerce businesses. He hosts the widely downloaded 2X eCommerce podcast, where he has interviewed over 250 DTC ecommerce leaders. An advisor, investor and international speaker, Kunle is definitely worth following!

Armando Roggio

Formerly a Senior Contributor at Practical eCommerce and currently looking after marketing at the creator marketing platform ConvertKit, Armando is an expert marketer with a background in paid advertising, ecommerce, content marketing, and marketing leadership. His countless years of experience in the eCommerce industry provide valuable insights to your Twitter feed.


Yes, you’re reading this on the eDesk blog so we have to admit this is a slightly biased choice! The eDesk Twitter account is really worth following though. It features daily posts featuring brand new articles on all things eCommerce related as well as micro-content (big topics distilled into bitesize posts that are super easy to take in).

Neil Patel

Neil Patel is as close to a marketing guru as it can get: he’s a New York Times bestselling author and it’s more than likely that you’ve stumbled across some of his excellent guides on digital marketing. Recognized as a top 100 entrepreneur under the age of 35 by the United Nations, Neil has helped brands such as Amazon, Microsoft, Airbnb, Google, NBC, Intuit, Zappos, SalesForce, and more grow through innovative digital marketing strategies. Head to his website’s blog to access a ton of resources on marketing, eCommerce, SEO, and more.

Ricardo Belmar 

With twenty years’ experience as a marketing and digital transformation specialist for the tech and retail industries, Ricardo is not only Director of Partner Marketing for Retail & CPG at Microsoft, but also recently founded Retail Razor, a media and advisory platform that works with retail tech organizations to create brand strategy and integrated marketing solutions. He was named as a top 100 global retail industry influencer by RETHINK Retail and as a Top 10 social media influencer at the annual NRF Big Show. Ricardo hosts his own podcast, the Retail Razor Show, where he shares insights, advice, and discussions related to marketing strategy, store transformation, and omnichannel customer experiences.

Andrew Youderian 

An inspiring ecommerce veteran, Andrew is the founder of eCommerce Fuel, a private community where ecommerce store owners can connect to share growth strategies, network online and in person at meetups and annual conferences. Having sold multiple ecommerce stores over the years, Andrew is a wealth of knowledge when it comes to SEO community building, growing your store through bootstrapping, and negotiating seven-figure business exits. Andrew’s followers benefit from his many ecommerce growth hacks, which he shares regularly with his audience on Twitter.

If you’re a third-party seller, make sure you’re following the Twitter account! With great coverage of all the latest news on Amazon, dropshipping, FBA, and more, is a valuable addition to your Twitter newsfeed.

Instagram influencers 

Chris Do

If you’re looking to start selling on Instagram, or would like to give your existing presence there a shot in the arm, be sure to follow @Thechrisdo. You’ll learn how to grow an audience, deliver value, and create community.

Digital Marketer

Digital Marketer is an insightful Instagram account focused on providing no-nonsense advice on digital marketing and eCommerce. Follow for new ideas to improve your online presence, get more sales and improve your eCommerce marketing.

Amy Porterfield

If you’re looking to build a thriving ecommerce or other business using the latest marketing tactics, or thinking about starting a new revenue stream through profitable digital courses, Amy’s the influencer to follow. Her Instagram feed is full of top tips around how to start and grow an email list, how to create digital courses, and how to promote and sell courses online using webinars. She hosts the podcast Online Marketing Made Easy, which has helped thousands of online business owners  make sense of the online marketing space, implement best practice strategies and generate maximum profits.

Gretta Van Riel

A serial entrepreneur, social media influencer and founder of Hey Influencers, The Drop Bottle and Skinny Me Tea, Gretta knows firsthand what it takes to use social media to grow your business into a world-leading brand. Named by Forbes as one of its “30 Under 30”, Gretta teaches courses on how to start and scale your online store to become profitable fast. Follow her on Instagram where she shares her pearls of eCommerce wisdom about starting an ecommerce brand and leveraging influencer marketing. 

Gary Vaynerchuk

Colloquially known as “GaryVee”, Gary Vaynerchuk is an ecommerce veteran who’s been in the business since 1996 and is considered one of the industry’s top experts and thought leaders. Gary is a serial entrepreneur and investor, the Chairman of VaynerX, CEO of VaynerMedia, and a five-time NYT bestselling author. Follow him on Instagram, where he shares posts and videos outlining his advice and steps for success in digital business. 

Noah Kagan

Entrepreneur and founder of online deals website AppSumo, Noah Kagan dispenses expert advice to ecommerce entrepreneurs on how to start, market and grow their business. His Instagram account includes insight, advice, business inspiration and tips as well as giveaways and examples of innovative marketing strategies. 

eCommerce influencers on YouTube

Wholesale Ted

Sarah Crisp, AKA “Wholesale Ted” shares some actionable content for online entrepreneurs on YouTube that’s really worth checking out. From product sourcing tips, to advice to increase your eBay sales, to useful Shopify tutorials for beginners, Wholesale Ted has it covered. Sarah creates at least one new video every month, so make sure you subscribe to her channel.

Sebastian Ghiorghiu

At only 21 years old, Sebastian has made a name for himself in dropshipping and digital marketing. He shares useful tips and how-to guides, but his channel really comes into its own for topical content. So far in 2022, he’s included tips on how to invest in cryptocurrency and NFTs —  very much a worthwhile follow for those looking at leading edge digital business and investing. 

Yousef Khalidi

Yousef makes great product review videos and films in both English and Arabic. His channel is filled with valuable tips for dropshippers and insight on Facebook ads for eCommerce. If you’re just getting started, his channel is a must-follow. 

Tatiana James

Tatiana “lives the laptop lifestyle” as an online seller. She claims to be making $222k/month through her online businesses, so it’s worth checking out her tips, success stories and behind-the-scenes videos. Amongst her hundreds of useful videos for ecommerce sellers, Tatiana offers useful, updated tips about selling on Amazon and offers practical advice explaining the features of ecommerce platforms. If you’re looking to succeed as an ecommerce seller, Tatiana’s videos are a must-watch.  

Dan Vas

Dan Vas is an eCommerce entrepreneur, YouTuber, and influencer who shares tips on building a successful online business. His two hour Shopify Tutorial for Beginners has over 2.4 million views and provides a helpful starting point if you’re looking to start dropshipping on Shopify. He’s also analyzed the Top 5 Product Niches on Amazon FBA for 2022. A useful channel for anyone interested in top strategies for selling online. 

Ezra Firestone

The founder of marketing consultancy Smart Marketer, Ezra is a seasoned ecommerce entrepreneur and successful business leader who shares the latest marketing tips with his audiences. If you’re looking to become an expert in digital advertising for your eCommerce business, look no further than Ezra Firestone’s YouTube channel, where he breaks down Facebook ad funnels and Google ads, along with a wealth of other marketing and leadership advice topics. 

Anton Kraly

Is your ecommerce business centered around drop shipping? If so, you’ll definitely want to check out Anton Kraly’s Drop Ship Lifestyle channel on YouTube, where he releases weekly video content containing the knowledge and tools necessary to create a successful drop shipping business. Anton shares the secrets of how he started his first ecommerce venture with only $29 and grew it to over $1 million in just three years. He has since built multiple businesses and has now built an international community of digital nomads and entrepreneurs.  


So now you know who to follow for eCommerce inspiration, check out the technology and tools that will help you make your online retail business a success – and why not try eDesk for free?



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