The popularity of online shopping continues to surge, and as a result, an ever-growing army of eCommerce merchants is entering the market. With competition growing fiercer by the day, sourcing winning products at the right price can be the difference between the success and failure of your store.
AliExpress is a haven for trending products that can be a roaring success when combined with good eCommerce marketing. But uncovering these hidden gems isn’t always easy.
Luckily for you, we’ve put together a comprehensive guide to show you how to find winning products on AliExpress in 2025, so you pick a winner, not a dud.
Why AliExpress?
Established in 2010, AliExpress is one of the biggest online marketplaces in the world. As of 2025, it has over 150 million active buyers and serves more than 190 countries worldwide. With over 100 million products available, AliExpress sells everything from clothing and electronics to home goods and jewelry.
Those setting up a dropshipping business often turn to AliExpress because:
- They can source almost anything through its site
- They connect directly with manufacturers, so products are cheaper and can be sold for a profit on platforms like Amazon or eBay
- AliExpress facilitates dropshipping and doesn’t charge upfront fees for the service
- Most listings feature great product photos and descriptions
- It offers ePacket shipping to many countries, making delivery times more reasonable
If you’re considering sourcing via AliExpress vs Alibaba, remember that AliExpress is more suitable for small quantity orders and dropshipping, while Alibaba focuses on bulk wholesale purchases.
How to Find Winning Products on AliExpress
Having such a huge number of products to choose from is great, but it can also be overwhelming. Want to find trending products on AliExpress that are sure to sell well? Check out the following steps to find and verify winning products for your store.
1. Check out AliExpress’s Best Sellers
If you’re looking for inspiration to kick off your product search, the AliExpress homepage usually showcases some of its best-selling products. Its ‘Official Ranking’ page also highlights the most popular and best-selling products on AliExpress across each of its categories.
Head to the category most relevant to your eCommerce niche for a broad overview of what’s selling well right now. AliExpress top sellers can provide valuable insights into market trends and consumer demands.
2. Filter your AliExpress Search Results
For more in-depth research, head to the category or subcategory most relevant to your business. Or, alternatively, search for a relevant keyword.
Thousands of products are likely to pop up, so you can narrow down your options using filters. Finding trending products on AliExpress without using filters will take considerably longer!
To find the most in-demand products on AliExpress, sort the results by ‘Orders’ rather than ‘Best match’. This way, you’ll be shown listings with the highest sales.
However, it’s worth noting that cheaper products often have the highest orders. With profitability in mind, you can set minimum pricing parameters to find items that you can make a sizable profit on.
Depending on your needs, other filters to consider using are:
- A minimum four-star product rating
- Free shipping
- Country to ship from
- Price range
- Seller rating
3. Criteria to Watch Out for on AliExpress
YYou can now browse the filtered results until you find something suitable for your store. Because you’ve sorted them by order numbers, you can rest assured that the top items have commercial appeal. But you should also look out for listings with:
- Detailed product descriptions
- Compelling product photos
- Great customer reviews – these can be imported to your online store
- ePacket shipping – this tends to be faster and often comes with tracking information
- Sellers with a good response rate and high ratings
These factors will be beneficial later on when you’re selling the products and providing customer support. Understanding how to choose the right dropshipping products is crucial for long-term success.
4. Snoop Through Top Shopify Stores
To find out what sells well for other eCommerce merchants, head to MyIP.ms and click into its worldwide websites database.
Add Shopify under the IP owner filter and you’ll be presented with a list of the most popular Shopify stores.
If you want to check out the best-selling products on any of these stores – or any other Shopify-hosted store – just add ‘/collections/all?sort_by=best-selling’ to the end of its domain name.
If you think any of these best sellers will work for your store too, you can search for similar products on AliExpress. For those interested in dropshipping AliExpress products on Shopify, this research method is particularly valuable.
5. Find Products People Are Talking About
Stay on top of trending products by searching for your eCommerce niche on Pinterest, Instagram, and other social networks. You can also browse review sites and check what influencers are promoting right now.
This is a great way to discover popular styles and AliExpress trending products that people currently love. Then you can head over to AliExpress to find similar products and piggyback on the exposure these products have already received.
6. Find Out What Products Are In-Demand on eBay
Even if you aren’t dropshipping on eBay, Watch Count is a handy tool for figuring out how much demand there is for a product. If demand is high on eBay, it’s probably high on other platforms too.
Watch Count lets you know how many people have added a product to their watch list on eBay. If hundreds or thousands are watching a product, this is a sign of strong demand and a potential best-selling product.
You can search by keyword to see a list of popular products. Alternatively, if you have a specific product from AliExpress in mind, find it on eBay and enter its URL to see exactly how many people have it on their watch list. This is a great way to verify a product’s demand before adding it to your store.
Watch Count also allows you to filter results by country, so you can check demand and pricing in your local market.
7. Check Amazon’s Best Sellers Rank
Amazon’s Best Seller Rank showcases the top 100 items in each of its product categories. This only scratches the surface as Amazon has countless listings, but it offers great insights into what sells best within your niche.
If you find products on AliExpress and want to double-check their profitability, you can go to the product’s page on Amazon and see its Best Seller Rank. If it ranks well, this indicates it’s a popular item that could also sell well for you.
In the example below, you’ll see that this set of lunchboxes ranks 2,386 out of 90,000 within Amazon’s Kitchen and Dining category. It also ranks 123 out of 30,000 in its food storage and organization subcategory. The latter is a particularly promising position.
8. Do Some Keyword Research
How often people are searching a product’s name is a good indication of interest. So check to see how often your potential AliExpress product is Googled with tools like Keyword Planner and Ahrefs.
Doing some Amazon keyword research is also a good idea. If thousands of shoppers are typing your product name into Amazon each month, this is a strong sign of demand – even if you’re selling elsewhere. Sonar and SellerApp provide limited keyword searches for free, while KeywordTool.io shows search volumes for both Amazon and eBay.
These tools can also highlight keyword variations, which could influence your AliExpress search queries and even the products you choose to add to your inventory.
For example, if I wanted some women’s hiking boots for my store, I might opt for a waterproof product after seeing the high search volumes for “waterproof women’s hiking boots”.
9. Check Google Trends
It’s worth checking whether interest in your chosen AliExpress product is growing or declining. An upward trend is an encouraging sign and suggests you could profit from that item for the foreseeable future. It’s also great for spotting seasonal demands, just make sure Google Trends is set to your local region.
This step is particularly useful when you’re trying to identify best products on AliExpress for long-term sales potential.
10. Make Use of Product Research Tools
Product research tools like SellerApp, ZIK Analytics, and others provide an easy and automated way of spotting product trends. They’re also effective AliExpress product finders that can help identify profitable items. These paid tools offer data which can help you figure out the revenue and sales potential of a particular item.For those who want to explore alternative sourcing with CJ Dropshipping, these tools can also help compare products across different sourcing platforms.
Get Started
There’s no way to know for sure which products will fly off the shelves. From your eCommerce marketing strategy to your store’s reputation, so many things can influence sales. But following these tips can help you identify and verify which top-selling products on AliExpress are most likely to appeal to your audience.
If you have a gut feeling about a certain product on AliExpress, these checks can help you check its potential. If the indicators are positive, you’re likely to be onto a winner with AliExpress best sellers.
Ready to start your product search? Head over to AliExpress and put these strategies into action to find your next winning product.
