Amazon reviews are incredibly important for driving purchases. They have a significant impact on your products’ Buy Box performance, which dramatically affects your listings’ visibility. They really help to convert buyers, too. 72% of shoppers don’t take any action until they’ve read reviews of a product they’re looking at. Simply put, if you’re happy to take the time to learn how to get reviews on Amazon, you’ll also get more sales!
Amazon has updated and strengthened its rules and restrictions regarding online reviews throughout 2025. If you break them, you risk having your product listings suspended or permanently removed. It’s crucial to educate yourself properly on these rules, but here are the major ‘no-no’s for 2025:
Amazon would prefer that all of your reviews occur organically, but we all know that customers could use a little push. So, how to get reviews on Amazon without breaking the updated 2025 rules?
Below, we share five ways to get Amazon reviews legally and compliantly in 2025!
We’ll start with the obvious: the best way to learn how to get reviews on Amazon is to actually ask for them. In fact, the majority of shoppers (77%) are willing to leave a review if a business asks them.
By default, Amazon will email your customers asking for a review after their purchase. You can send one additional review using Amazon’s “Request a Review” button.
Clicking this button sends customers the same email Amazon already sent them, though, which lacks a personal touch. Another issue with relying on the “Request a Review” button is that there is no easy way to request reviews at scale; instead, the seller must manually request a review from each customer, which can be a cumbersome process.
Instead, try using review automation software like eDesk Feedback to send your own personalized review request emails in bulk. It’s super simple to generate reviews using smart, selective feedback requests that resonate with your happy customers at the right time, all on autopilot.
You can create your own email template that reflects your brand’s voice, dynamically inserts the customer’s name and product, and includes your brand logo and product imagery. That goes a long way toward reminding the customer what they bought and encouraging them to leave a review. But if you’re worried about complying with Amazon’s messaging rules, you can use eDesk’s default Amazon review request template, specifically designed to be 100% Amazon compliant with the latest 2025 guidelines.
But the best part about using how to get reviews on Amazon software is that you can specifically target the customers who are more likely to write you a good review. You can configure your feedback rules to only email customers who have left you reviews in the past, those who received their order on time, those who bought a product that tends to produce positive feedback on Amazon, and more.
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Even better, when a customer has an open customer service ticket in your eDesk mailbox, custom Feedback rules can be used to automatically block the sending of a review request. This provides added peace of mind that the reviews you do receive are less likely to be negative.
Simply choose when to send the request and which orders to send it for—the rest is done automatically!
Using how to get reviews on Amazon tools certainly helps, but you still need to write a compelling message to get more reviews on Amazon. Here are some pointers to follow:
Excellent customer service can make the difference between a one-time purchaser and a loyal one. Any interaction you have with your customers, from a question about how your product works to an update on their shipping status, is an opportunity to improve their perception of your brand.
The better your customer service is, the more likely your customers will leave a positive Amazon review. All the more so if you ask them.
Here’s when to do it:
Beyond getting their problem solved, the biggest thing customers look for from customer service is a fast response. Make sure you’re using eCommerce helpdesk software to ensure your team is as efficient as possible. eDesk, for example, offers AI-generated response templates, the ability to sort tickets by urgency, and robust collaboration features.
Enrolling your products in Amazon Vine can significantly boost your Amazon reviews and overall sales. Amazon Vine is an invitation-only program designed to gather authentic reviews from trusted and experienced Amazon customers, known as Vine Voices, who are made up exclusively of Amazon’s most trusted customers.
Pre-Launch Reviews: Starting June 2025, Amazon rolled out a game-changing update to the Vine Program. This update allows sellers to receive authentic Vine reviews before their product goes live, meaning you can launch with up to 30 real reviews on Day 1.
Expanded Access: The 2025 update also expands Vine access to authorized resellers enrolled in Brand Registry. Now, Professional Selling Partners acting as Resellers or Brand Representatives can enroll products in Vine, as long as the items are FBA-fulfilled, in “new” condition, and have fewer than 30 reviews.
Updated Pricing Structure (2025):
New Seller Incentives: New sellers who enroll a brand in Amazon Brand Registry get a $200 credit for Amazon Vine, making it even more accessible for emerging brands.
These individuals receive free products from participating sellers in exchange for unbiased reviews. Through Vine, sellers can target influential reviewers who have demonstrated a history of providing detailed and insightful feedback. By offering free products, Vine incentivizes these reviewers to share their honest opinions, thus increasing the volume of reviews for enrolled products.
Once enrolled, Amazon will select eligible products for distribution to Vine Voices, facilitating the generation of valuable reviews and enhancing product visibility and credibility on the platform.
To participate in Amazon Vine, your business and products must satisfy certain criteria. You can learn more about the enrollment criteria and how to be an Amazon reviewer in the Vine program through Amazon’s official documentation.
Important 2025 Update: While product inserts are still allowed, Amazon has made significant changes to their policy. You can no longer include product inserts that request positive reviews, as this is now explicitly mentioned in Amazon’s Terms of Service and will result in account suspension.
However, you can still include neutral product inserts that:
It’s easier for shoppers to leave a review soon after purchasing a product. Wait too long, and they’ll forget why they loved it and how positive their experience was with your customer service team.
Sure, you’ll be emailing them asking for a review, but why not give them another friendly push right there in the product packaging?
Start off by expressing your gratitude that they purchased your product. Then let them know how reviews help your business, and give them clear instructions for how to see your reviews on Amazon. Furthermore, make sure to include your customer service contact information so they can easily contact you if needed.
When designing your product insert, refrain from suggesting that you only want them to write a positive review. That’s against Amazon’s 2025 review policy and will result in account suspension.
There’s a fine line to getting your product pricing just right. Customers are most satisfied when products are priced reasonably, neither too high nor too low.
Having said that, everyone loves a discount. Studies show shoppers who receive a $10 voucher experience a boost in oxytocin levels and feel happier. That’s precisely how you want shoppers to feel when they leave a review.
While you can’t ask customers to leave a review in exchange for a discount, you can offer discount codes as part of your regular promotion strategy.
Much like the Amazon Early Reviewer Program, a great way to launch your products with a big fanfare is to offer an introductory discount exclusively available to your email subscribers. Then, after they purchase, you can email them asking them to review you on Amazon.
You can also discount your products regularly throughout the year and ramp up your review requests during those times to naturally generate more positive reviews. By the way, product discounts are also an excellent way to grow your customer base—90% of shoppers say they’re more willing to try a new product if they have a coupon.
There are some great marketing tactics mentioned above to help you understand how to get reviews on Amazon in 2025. From using the right feedback software to enrolling your products in Amazon Vine with the new pre-launch review feature, there’s certainly a lot you can do while staying compliant with Amazon’s updated policies.
Every Amazon seller must always bear in mind the importance of consistently providing top-quality customer service. If you respond promptly and effectively to customer queries, you’ll build your reputation, ratings and sales.
The key to success in 2025 is understanding that Amazon’s review policies are becoming increasingly strict, with a focus on transparency, authenticity, and relevance. Always err on the side of caution, stay updated with policy changes, and focus on providing excellent products and customer service.
Remember, Amazon uses sophisticated algorithms to scan for suspicious review activity, looking for patterns like sudden review spikes, repeated language, and unverified purchases. The best strategy is always to focus on genuine customer satisfaction and let authentic reviews follow naturally.
With Amazon’s continued crackdown on fake reviews and the introduction of new compliance measures, sellers who follow these proven, policy-compliant strategies will be best positioned for long-term success on the platform.
Book a free demo today to learn more about how eDesk can help you get more positive reviews on Amazon.
26th June 2025
10am EDT | 3pm IST/BST | 4pm CEST