But in order to sell more on Amazon, your product needs to get in front of more potential shoppers. In other words, you need to rank higher in the Amazon search results.
Unfortunately, Amazon is notoriously tight-lipped about how its algorithm works. However, we do know this: when choosing how to rank products, Amazon takes your amazon sales rank into account.
To learn more about how amazon sales rank works, and how to increase amazon sales rank, read on!
What is Amazon Sales Rank?
Your amazon sales rank is a number from 1 to 1 million (or higher, depending on the product category). It describes how well your product is selling in relation to other products in your category. The lower the number, the better a product is selling.
So if you have a sales rank amazon of #1, that means your product is selling the best.
You can find the amazon sales rank for any product on the product page. Just scroll down the “Product information” section. Amazon will display the product’s sales rank for its broader product department as well as its specific product category:
What is amazon sales rank exactly? Amazon’s Best Sellers Rank (BSR) is calculated based on a product’s sales history and relative sales compared to other products in the same category. The algorithm considers recent sales velocity, conversion rates, and historical performance to determine rankings that are updated hourly.
If you are the best-selling item in a product category, Amazon will also reward you with a #1 Best Seller tag in the product results as well as at the top of your product listing:
Amazon updates the Best Sellers Rank on an hourly basis based on your recent sales.
Why is Amazon Sales Rank Important?
Like Google, Amazon has its own algorithm for ranking products on its website. However, Amazon’s algorithm is very different from Google’s.
Amazon does not reveal precisely how its algorithm works. While this causes understandable frustration to sellers, it makes sense: Amazon does not want sellers figuring out their algorithm and gaming the system.
We do know, however, that they factor amazon sales rank into their ranking algorithm (we know this because Amazon tells us so). This also makes sense. When someone searches for a product on Amazon, Amazon wants to show them the best selling products. That’s how they make money!
Understanding what is a good sales rank on amazon varies by category. For example, in Books, a product ranked up to 1,000,000 might still sell within a few months. But in smaller categories like Baby or Pet Supplies, a 100,000 rank could be too high, meaning the product won’t sell quickly.
The 2025 Amazon A10 algorithm has evolved significantly, now prioritizing external traffic, customer engagement metrics, and seller authority more than ever before. According to recent algorithm analysis, external traffic quality has become the most significant ranking factor. This means product visibility depends not just on internal Amazon factors, but also on your ability to drive qualified traffic from external sources.
How to Improve Your Amazon Sales Rank
The tricky thing about boosting your amazon sales rank is that it’s not just based on your total sales. It’s based on how well your product has been selling recently. To improve and maintain a good amazon sales rank, you need to have consistent sales.
It’s okay to have a bad day or two (or conversely, a banner day or two) but you generally want to have consistent daily sales to have a better amazon sales rank.
To do that, you’ll need to put in some work. Fortunately, we’ve got just the idea (or seven of them!). Let’s dive in.
1. Have a Flawless Product Title
Your product title is the first thing shoppers will notice. You want to make sure yours a) grabs their attention and b) matches what they’re looking for.
Do your keyword research and adjust your title accordingly. One quick tip is to check out how your top competitors are titling their products and use a similar approach with your own approach.
Include your product name and as many descriptive keywords as possible. If your brand has some cache, you can include your brand name, too (otherwise, leave it out and include a keyword instead).
The 2025 Amazon algorithm now uses AI-powered contextual understanding, which means it prioritizes natural, semantically relevant content over keyword stuffing. As noted by Amazon SEO experts, the algorithm now focuses on semantic search over simple keyword density. Focus on creating titles that genuinely serve customer needs while incorporating relevant search terms.
Take a look at these products that rank best for “anti snoring device.” They include several keywords like “stop snoring” and “anti snoring devices.”
Modern ranking factors in 2025 emphasize user intent and engagement metrics. Products that keep customers on the page longer and generate higher click-through rates receive better rankings in Amazon’s updated algorithm.
2. Pique Interest with Top-Notch Product Photography
The other thing shoppers notice in the product results in your product image. Your main product image should include the entire product within frame, against a white background, and without any additional text or graphics.
On your product page, we encourage you to add as many other images as you can while meeting Amazon’s image requirements. Ensure all of your images are at least 1000 pixels, wide or tall.
Consider using variety in your images to help them stand out and get shoppers to engage with your listing. You can use images with different models, incorporate lifestyle imagery, or even add infographics highlighting key features of your product.
With 67.2% of Amazon visits now coming from mobile devices in 2025, your images must be optimized for mobile viewing. High-quality, engaging images directly impact your conversion rate, which is a critical ranking factor in the updated Amazon algorithm.
For example, this Amazon seller cleverly included cute dogs in their photos to get more people interested:
3. Optimize Your Product Description
After shoppers have fun browsing through your photos, they may go ahead and buy. But others will want to know more. This is where an excellent product description comes in handy.
Include keywords in your product description, but more importantly, make your product sound interesting! Highlight key pain points it solves, and any competitive differentiators.
Pro Tip: Call out your product’s best features in a bulleted list. Most people prefer to scan, rather than read large blocks of text. A short list of bullet points can satisfy these shoppers.
The 2025 Amazon algorithm rewards listings that provide comprehensive, helpful information that matches customer search intent. Focus on creating content that answers customer questions and addresses their specific needs, which will improve both your product visibility and conversion rates.
4. Keep Your Prices Competitive
Price is a crucial factor for Amazon sellers. If you’re not competitive you’ll miss on sales and your amazon sales rank will suffer.
Constantly monitoring the prices of your competitors’ product is impossible, especially if you have a high volume of SKUs. Instead, you can save time and remain competitive with repricing software. These tools automatically set your prices to the optimal level to win the Amazon Buy Box.
In 2025, competitive pricing remains one of the most influential ranking factors. Amazon’s algorithm evaluates pricing competitiveness as a key signal for product relevance and customer satisfaction. According to Amazon marketplace research, competitive pricing directly impacts conversion rates and sales velocity. Consider using automated repricing tools to maintain optimal positioning while protecting your profit margins.
5. Offer Amazon Prime
There are over 200 million Amazon Prime members worldwide in 2025. That’s a lot of customers who could be buying from you.
Don’t think you can fool these shoppers into buying from you, anyway. They can figure out you’re not Prime-eligible before they ever visit your product page. “Amazon Prime” is the very first filter shoppers can click when browsing on Amazon:
If your product isn’t Prime-eligible, you’re going to lose a lot of sales to your Prime-eligible competitors and watch your amazon sales rank plummet in the process.
Prime eligibility has become even more critical in 2025, as Amazon’s algorithm heavily favors FBA products for their reliability and fast shipping. This is particularly important for maintaining good seller metrics, which the updated algorithm considers as a significant ranking factor.
6. Get More Amazon Reviews
Everyone knows good reviews are the secret to more Amazon sales (and a better amazon sales rank, while you’re at it).
Over 90% of shoppers read online reviews before they buy. Shoppers may like what they see in your product photos and descriptions, but reviews are what will get them to trust you enough to click that buy button.
To get more Amazon reviews, try these ideas:
- Regularly ask for reviews yourself. If you have your customers’ email addresses, you can ask them for reviews yourself. We recommend automating the process using feedback software like eDesk Feedback.
- Launch new products with Amazon’s Early Reviewer Program. This program offers eligible shoppers Amazon credits in return for reviewing your product and is an excellent way to get new reviews fast.
- Include a product insert that asks customers to leave a review. People are more likely to leave a review when your product is top of mind, so why not ask them when they’re all excited about receiving your product in the mail?
- Provide exceptional customer service. Use customer service software to respond promptly to customer inquiries and resolve issues quickly, which leads to more positive reviews.
The 2025 Amazon algorithm places significant weight on review quality and recency. Products with steady streams of recent, detailed reviews perform better than those with older reviews, even if the total count is lower.
7. Promote Your Amazon Listing
You can help improve your amazon sales rank by regularly driving new sales to your product page. The best way to do that is with regular promotion!
Experiment with running limited-time sales events with huge discounts. Of course, this will cause a temporary increase in your sales (and a subsequent decrease afterwards). So, you’ll want to run these sales regularly, perhaps every week or so, in order to make a positive impact on your amazon sales rank.
You can also promote your listing with Amazon ads. Amazon offers several advertising options, from PPC sponsored product listings to display ads that appear both on and off Amazon.
Drive External Traffic: The 2025 Amazon algorithm heavily rewards products that successfully convert external traffic. Use email marketing tools to drive traffic from your existing customer base, and leverage social media marketing to attract new customers.
Finally, host giveaways on social media to drive interest in your product. While you’ll have to give some product away for free, you’ll likely get at least a few organic sales, too.
Key 2025 Strategy: External traffic from Google, social media, and influencer partnerships has become the most significant ranking factor. According to comprehensive Amazon algorithm studies, the algorithm heavily rewards products that successfully convert qualified traffic from outside Amazon’s platform.
Advanced Strategies for 2025
Leverage Amazon A+ Content
Amazon A+ Content allows Brand Registry sellers to enhance their listings with engaging images and rich text. Amazon claims A+ Content can increase sales by up to 10%, but when fully optimized for the 2025 algorithm, the impact can be even greater.
A+ Content helps with product visibility by providing more comprehensive product information and can even appear in Google search results, driving additional external traffic to your listings.
Optimize for Voice Search
With voice search accounting for 10.8% of digital buyers in 2025, optimizing for conversational, long-tail keywords is becoming increasingly important. Products optimized for voice queries often see improved overall rankings in Amazon’s search results.
Use AI-Powered Optimization Tools
The 2025 marketplace demands sophisticated optimization strategies. According to recent marketplace analysis, AI-powered optimization tools often outperform manual management in today’s competitive environment. Consider using AI-powered tools for inventory management, content creation, and pricing optimization. These tools often outperform manual management and can help you stay competitive.
Monitor Your Seller Metrics
Amazon’s 2025 algorithm evaluates sellers based on their overall performance metrics more than ever before. Maintain high feedback scores, keep order defect rates low, and provide reliable shipping to maintain strong seller ratings that directly impact your product visibility.
Track Your Progress with Analytics
Understanding your amazon sales rank performance requires consistent monitoring. Use analytics tools to track:
- Daily and weekly sales trends
- Conversion rates across different traffic sources
- The effectiveness of your listing optimizations
- Your ranking factors performance over time
Consider using helpdesk software to manage customer inquiries efficiently, which helps maintain the high seller metrics that Amazon’s algorithm rewards.
Common Mistakes to Avoid
- Focusing only on internal Amazon metrics: In 2025, external traffic and engagement are crucial
- Ignoring mobile optimization: With 67.2% of traffic from mobile, this is critical
- Keyword stuffing: The AI-powered algorithm penalizes unnatural content
- Neglecting seller performance metrics: These significantly impact rankings
- Not tracking historical trends: Use tools to monitor sales rank amazon patterns over time
Conclusion
Improving your amazon sales rank in 2025 requires a comprehensive approach that goes beyond traditional optimization tactics. The updated Amazon algorithm prioritizes external traffic quality, customer engagement, and seller authority alongside traditional ranking factors like reviews and pricing.
What is a good sales rank on amazon depends on your category, but success in 2025 requires focusing on driving qualified external traffic, optimizing for mobile users, and maintaining excellent seller metrics. By implementing these seven strategies and staying ahead of algorithm updates, you can significantly improve your product visibility and increase amazon sales rank.
For businesses looking to implement these strategies effectively, consider integrating multichannel support solutions to manage customer relationships across all touchpoints, which supports the comprehensive approach needed for Amazon success in 2025.
Remember: amazon sales rank improvement is a marathon, not a sprint. Focus on consistent implementation of these strategies, and you’ll see sustainable growth in your rankings and sales over time.
