High-profile sellers like L’Oréal Paris and Too Faced are bringing massive, exclusive savings on thousands of trending products to TikTok Shop. From July 9, TikTok LIVEs will feature special discounts and bundles from top brands and creators, including Tati Westbrook.
And with its campaign window of July 7 to 19, this event is announcing its head-to-head rivalry with Amazon Prime Day with about as much subtlety as a neon sign in a blackout. But unlike Prime Day, DFYDs are pure TikTok: creator-led, livestream-driven, and aimed at Gen Z and millennials, on the platform where they already hang out.
This event was announced at short notice, on June 27, to be precise. So, no, you’re not late to the party, but don’t snooze, because it’s tipped to be TikTok’s biggest sales event yet, with discounts up to 50% on trending products.
TikTok promotions have huge potential and benefits
We’ve seen similar spikes before: the February 2025 Restock campaign brought 8.1 million paid orders in seven days, and during the 2023 Black Friday and Cyber Monday, brands’ sales jumped by up to 80% in gross merchandise value compared to the prior week. What’s more, TikTok Shop is co-funding discount coupons of up to 25% off across core categories and offering marketing support and ad credits.
This is a golden chance for sellers to attract new customers, increase sales, and grow through offering great deals without sacrificing as much margin as usual.
Who can take part and what are the key dates?
Eligibility criteria is pretty straightforward. For instance, you’ll need to offer free shipping at or below $30 and you need a good seller rating and low violation points.
Here’s the timeline:
- Registration deadline: July 4
- Warm-up period: July 1-7
- Official campaign window: July 7-19
- Public shopping starts: July 9
Your preparation checklist for TikTok’s Deals For You Days
- Register on TikTok Seller Center before July 4
- Confirm your products meet eligibility and pricing rules
- Prepare stock and set shipping limits
- Partner with creators and sign off on campaign briefs
- Create and test short-form videos ASAP
- Develop your paid media plan, including Spark Ads and retargeting
- Monitor campaign performance and adjust as needed
- Don’t forget to engage with your audience after the campaign to turn new footfall into lasting growth
Seize this opportunity with both hands (and the right tools)
TikTok Shop is attracting huge attention thanks to its unique mix of creator-driven native commerce. If you’re quick then you can capture an even bigger slice of the action.
eDesk is here to help you maximize your eCommerce results, because when sales ramp up, the last thing you want is poor customer experience and complicated systems holding you back.
Book a demo today to see how eDesk can work specifically for your eCommerce business.
