Introduction
If you’re wondering how to sell on TikTok UK and whether TikTok Shop UK is right for your small business, here’s the answer, straight up: TikTok Shop UK lets you list and sell products directly through TikTok using videos, livestreams, and a dedicated Shop tab – all inside the app. It turns casual scrolling into shopping (and, for you, profit).
It’s social commerce turned into real (and real quick) sales. Now, here’s how it works…
What Is TikTok Shop UK?
TikTok Shop UK is an in‑app eCommerce solution that enables brands, creators, and businesses to sell products directly using formats like in‑feed shoppable videos, livestream shopping, and a built‑in Shop tab. Buyers can browse categories, buy immediately, and track orders …all without leaving TikTok.
This model blends discovery and commerce, turning entertainment into real transactions.
Why TikTok Shop Is a Great Option for Small Businesses
- Social commerce power – TikTok is reshaping UK retail across the board, especially in industries like beauty, where one product is sold every second via TikTok Shop UK.
- Live selling works – Jewellery brands selling via regular live streams have grown their revenue dramatically: Rani & Co earns over £1,000 a week and L’Era Jewellery attributes over half their revenue to-date to TikTok Shop.
- Co‑funded promotions – TikTok Shop UK is introducing a co‑funded promotions model where the platform covers most of the promotion cost (75%) after an initial free trial.
- Built‑in tools – You can tap into shoppable videos, livestream features, and the Shop tab to create fun, impulse‑driven buying experiences.
How to Get Started with TikTok Shop UK
Here’s what you need to do:
- Make sure you’re eligible
You must be a UK‑registered business or sole trader (or individual with UK ID) with valid bank details. - Set up a Business Account & sign up
Use the TikTok Seller Center, choose your UK region, verify your details, upload ID, business registration, your UK address, and link your UK bank account. - Identity verification
For individual sellers, you’ll need a UK passport or driver’s license plus proof of address. Businesses need company registration docs and proof of a UK‑based warehouse. - Get approved
It usually takes just 1‑2 days for approval after submitting all documentation. - Account limitations & probation
Expect a probation period, where some features may be limited until performance is established.
TikTok Shop UK Compliance, Fees, and Policies
Here’s what to watch out for:
- VAT & tax
You must register for VAT once sales exceed £85k/year and comply with UK tax regulations. - Product regulations
Certain items (like electronics, cosmetics and toys) require UK safety standards, CE marking, accurate labels. - Legal compliance
Follow GDPR, truthful advertising rules, and avoid misleading claims or sensitive content. - Costs & promotions
TikTok Shop’s commission rose to 9%, as of September 2024, but you can earn discounts through seller missions. TikTok Shop’s co‑funded shipping and free shipping under certain conditions are available. - Returns and logistics
Offer a 14‑day return window (in line with UK Consumer Contracts Regs) and process refunds promptly. You can fulfill orders yourself or use Fulfilled by TikTok (FBT).
TikTok Shop Tips for Success: Product Listings, Live Shopping, and Social Commerce
- Product listings matter
Use high‑quality images, clear descriptions, accurate titles. This boosts trust and conversions. - Livestreams drive engagement
Go live to showcase products, answer viewer questions, and offer flash deals. Many UK brands are seeing serious revenue from consistent livestreaming. - Tap into trends
TikTok is a hotspot for timely content. Think viral beauty trends like ‘glass hair.’ Use that energy to your advantage. - Use Co‑Funded Promotions
Launch campaigns using TikTok’s co‑funded tools to amplify reach with minimal spend.
Effortless Customer Support for TikTok Shop
Need help managing customer queries and support? Discover how effortless Customer Support for TikTok Shop can be.
eDesk can streamline the process and elevate your service. Check it out here.
Other handy resources to get you up and running: our eCommerce customer service guide, and advice on smarter customer support.
Want marketing ideas on TikTok for eCommerce? You got it.
Ready to get going? Book a Demo and start your TikTok Shop journey today. (It’s free – there’s no obligation, and you don’t need to type in any card details).
