Tapping into trending product categories can be a goldmine for any eCommerce site owner. A trending product means less competition on Google, fewer Facebook ads in that space, and the ability to charge premium prices compared to a product with thousands of competitors. All of these factors can significantly boost your profit margins.
The real question is: how do you find trending products to sell online before your competitors do? That’s exactly what we’ll cover in this comprehensive guide for 2025.
1. Amazon Suggest
If you run an eCommerce site, you probably already use Amazon to find product and category ideas. But what you may not know is that Amazon’s search suggest feature is an excellent way to uncover trending product and category keywords – often before they even get a dedicated category on Amazon.
For example, let’s say you sell dog treats. Simply enter “dog treats” into Amazon’s search bar and see what keywords they suggest. These are trending searches that many shoppers are actively looking for. As a bonus, these are typically “long tail keywords” that have relatively low competition in terms of SEO.
Pro Tip: You can apply this same approach to any eCommerce site with a robust search feature. If you’re in the pet space, you could use this tactic on Chewy or PetSmart’s site to find trending products to sell online.
2. Google Trends
Before adding a product to your eCommerce site, always check that product’s search growth in Google Trends first. Even if a product has substantial search volume now, that doesn’t guarantee it will remain popular 12-18 months from now.
Head over to Google Trends, type in your product, and analyze the trend line carefully.
Obviously, an upward trend is a positive sign. But you should also analyze the nature of the trend line itself. A sharp upward trend can sometimes represent a fad, and by the time you source your product and add it to your site, the trend might already be declining.
On the other hand, a slow-and-steady upward trend often indicates that the product category has staying power over the medium to long term – making it one of the safer trending eCommerce products to invest in.
3. Customer Support Tickets
Customer support tickets (specifically product requests) can uncover hidden demand for trending products today that would be difficult to identify through other methods.
For this approach to work effectively, you need an eCommerce site with some established traction. But if you have this foundation, ask your customer service representatives to pass product requests up to whoever handles your product inventory. This process allows you to spot patterns in customer demand.
If you notice the same product (or product category) being requested repeatedly, it might be wise to add it to your inventory as soon as possible—you’ve discovered a trending product directly from your customers!
4. Exploding Topics
Exploding Topics is a curated list of thousands of different trending topics, with a section specifically dedicated to “Products.”
That said, you should also check trends in your specific industry. For example, if you’re in the supplement space, explore trends under the “Health” section to get insights into what’s gaining momentum in that niche.
Even if they aren’t product-focused terms, you can use these trends to get a sense of what’s about to become big in your specific market and identify how to find trending products to sell that align with these emerging interests.
5. The Facebook Ad Library
The Facebook Ad Library is an untapped goldmine of new, emerging product ideas. Why? Because most direct-to-consumer brands with new products kick off their marketing with Facebook ad campaigns.
By monitoring competing brands, you can see exactly which trending products they’re selling through their ads (plus gain insights into their creative approaches and ad copy).
The only limitation of this approach is that you need to know which brands to research ahead of time. But once you identify brands that frequently launch new products, checking their ads via the Facebook Ads Library can become a regular part of your competitive research routine.
6. Shopify’s Trending Product List
Shopify maintains a regularly updated list of trending products. While this may look like just another blog post, the significant advantage is that this data is based entirely on actual sales.
So while Google Trends and Amazon Suggest show you what products people are searching for, Shopify’s list reveals what trending products people are actually buying, along with data on how much sales are increasing, making it one of the most reliable sources for finding profitable trending online products.
7. Amazon Movers and Shakers
Amazon’s Movers and Shakers list helps you find products that have trended over the last few days. While this may not always be the best way to identify long-term trends, it’s ideal if you’re a dropshipper or have the capability to launch products quickly.
Amazon even categorizes products by different departments (such as electronics and beauty), allowing you to zero in on trending products that directly relate to what you sell on your site.
8. Reddit Conversations
Reddit certainly contains its share of noise, but if you’re willing to dig through lengthy discussions, you can often uncover interesting trending product opportunities. The most straightforward approach is to browse product-focused subreddits like “Shut Up And Take My Money“.
However, perhaps the best way to extract value from Reddit is to participate in subreddits related to your specific niche. If you sell vintage clothing on your eCommerce site, spend time on fashion-related subreddits and watch for recurring patterns that might indicate emerging trends.
9. Pinterest Suggest
This works similarly to the Amazon search suggest tactic outlined earlier, but you can sometimes discover trending products on Pinterest that won’t appear on Amazon for months.
Pinterest’s visual nature and focus on aspirational content make it an excellent platform for identifying trending products to sell online before they hit mainstream awareness.
10. YouTube Unboxing Videos
YouTube’s “unboxing” videos continue to be a mainstay on the platform. For certain eCommerce niches (like fashion, beauty, and electronics), these can be invaluable for determining which products are experiencing increased demand.
Simply search on YouTube for terms like “unboxing” or “unboxing” + your product category and analyze recent videos. Pay special attention to relatively new videos (less than a week old) with high view counts. These videos sometimes accelerate a product’s rise to trending status.
11. Etsy
With millions of sellers and tens of millions of products, Etsy is an excellent platform for getting your finger on the pulse of what’s selling well in your niche.
The advantage of researching on Etsy is that most products tend to be handmade or artisanally produced. This means products on Etsy sometimes trend well before they become mass-produced and go mainstream, giving you a valuable early indicator of what might soon become trending eCommerce products.
The only limitation here is that researching products on Etsy is primarily helpful in certain niches (like home, garden, fashion, toys, and decor). If you sell supplements or electronics, Etsy may not be as relevant for your research.
Related: How to choose dropshipping products: the ultimate guide | Product sourcing to sell online | Finding products on AliExpress for your store | Profitable e-commerce business ideas
Make the most of the opportunities
That completes our list of strategies to help you find trending products to sell online in 2025. One crucial point to remember as you implement these techniques is that any single strategy probably won’t be sufficient on its own.
To discover those truly hidden gems – the trending things to sell before they become saturated – you typically need to cast a wide net. This means implementing several of these methods simultaneously and cross-referencing your findings.
When you combine multiple research approaches, you’ll be much more likely to uncover trending products that your competition doesn’t know about yet, giving you a significant competitive advantage in the marketplace.
The eCommerce landscape in 2025 continues to evolve rapidly, with new trending product opportunities emerging constantly. By staying vigilant and using these research methods consistently, you’ll position yourself to capitalize on product trends before they reach peak saturation.
