Shopify continues to dominate the eCommerce landscape in 2025, and the numbers tell an impressive story. Whether you’re considering launching your online store or looking to understand the platform’s current position in the market, these updated Shopify statistics reveal just how powerful this eCommerce giant has become.
From revenue milestones to user growth and global market penetration, let’s dive into the most current data that showcases why millions of entrepreneurs choose Shopify to sell their products online.
According to Shopify’s official investor relations, the platform has consistently exceeded growth expectations, making it an attractive option for businesses of all sizes.
Shopify’s market dominance in 2025
Global market share insights
According to Chargeflow, Shopify holds an impressive 10.32% of the global eCommerce market share as of 2025 according, positioning it as the fourth-largest eCommerce platform worldwide. Even more striking is Shopify’s commanding 30% share of the US eCommerce platform market, making it the clear leader in North America.
Shopify now powers 29% of all eCommerce websites globally, demonstrating its widespread adoption among online retailers. This represents significant growth from previous years and highlights the platform’s continued expansion.
How many stores use Shopify?
The numbers are staggering when it comes to Shopify usage trends:
- 4.82 million active Shopify stores operate globally
- The US hosts 2.67 million Shopify businesses, representing the largest concentration
- Over 2.5 million live Shopify stores exist worldwide as of February 2024
- 4.61 million live websites currently use Shopify
These figures showcase not just the platform’s popularity but also its reliability for businesses of all sizes looking to establish their online presence.
Shopify revenue and financial performance
Record-breaking revenue growth
Shopify posted $8.88 billion in full-year revenue for 2024, marking a 26% increase from 2023. This represents remarkable growth, especially considering this is 3x more than the company generated in 2020.
The revenue breakdown reveals two key components:
- Merchant solutions revenue: $5.22 billion in 2023, representing 73.94% of total revenue
- Subscription solutions revenue: $1.84 billion in 2023, accounting for 26.06% of total company revenue
Gross merchandise volume achievements
Shopify surpassed $1 trillion in cumulative GMV in 2024, a historic milestone that underscores the platform’s economic impact. The platform facilitated $235.91 billion worth of transactions in 2023 alone, with GMV increasing by 19.65% over the past year.
User engagement and customer base
Daily active users and traffic
Shopify boasts 4.99 million daily active users (DAU) worldwide as of 2025. The platform’s web traffic is equally impressive, with approximately 149.83 million visits per month.
Customer reach and global impact
The scale of Shopify’s customer base is remarkable:
- Shopify serves over 875 million customers worldwide
- 675 million people bought from Shopify stores in 2023
- The number of shoppers placing orders with Shopify merchants has increased by 47.7% since 2020
This massive customer base provides tremendous opportunities for merchants to drive shopify store traffic and achieve more sales on shopify.
Shopify plus usage and enterprise growth
Enterprise platform adoption
Shopify Plus hosts 45,087 live eCommerce stores, catering to high-volume merchants. According to 6Sense, Shopify Plus holds 0.07% of the eCommerce market share in 2025, with 49,717 live websites worldwide.
The enterprise segment shows impressive growth patterns:
- The growth rate for Shopify Plus averages around 126% year-on-year
- 62% of Shopify Plus users are from the United States
- Shopify Plus contributes significantly to overall revenue, with annual sales revenues ranging from $1 million to $500 million per store
Global eCommerce platforms landscape
Competitive position
While Shopify holds a strong position globally, the competitive landscape varies by region:
- United States: Shopify leads with a 30% market share
- Global market: WooCommerce still leads globally with a 39.05% share, while Shopify holds 10.56%
- United Kingdom: Shopify holds a 23% share, ranking second behind Wix Stores at 24%
Regional distribution
Shopify has merchants located in 175 countries across the world. The regional breakdown shows:
- 54% of all Shopify merchants are based in North America
- 25% of Shopify merchants are located in Europe, the Middle East, and Africa
- 70% of Shopify’s revenue comes from North America
Shopify trends 2025 and future outlook
Mobile commerce growth
Mobile commerce continues to drive significant growth on the platform. Mobile devices are expected to account for over 54% of all eCommerce sales by the end of 2025. During peak shopping events, approximately 69% of online sales were made through mobile devices.
App ecosystem expansion
The Shopify App Store continues to grow robustly, as these backlinkio stats show:
- The Shopify App Store contains 13,000 apps
- Over 12,320 apps are available in the App Store
- The marketplace has added 3,300 new apps since 2019
- Since 2020, the Shopify app count has increased by 2.17x
Economic impact and employment
Shopify’s economic activity contributes around $490.5 billion in total economic activity across various countries. In 2022, Shopify merchants supported approximately 5.2 million jobs globally, demonstrating the platform’s significant economic impact beyond just eCommerce.
The platform’s growth trajectory aligns with broader eCommerce trends. As reported by Statista, the global eCommerce market is expected to continue expanding, creating more opportunities for platforms like Shopify to capture market share.
Key takeaways for 2025
The data clearly shows Shopify’s continued dominance in the eCommerce space. With nearly 5 million active stores, over 875 million customers served, and $8.88 billion in revenue for 2024, Shopify has established itself as the go-to platform for businesses looking to succeed online.
For entrepreneurs and established businesses alike, these statistics highlight several important trends:
- Shopify holds a strong position with a 30% market share in the US and over 10% globally, proving its competitive edge
- Consistent revenue growth and a growing user base reflect the platform’s stability and reliability
- With merchants spread across 175 countries, Shopify supports businesses at a truly global scale
- Shopify Plus is seeing rapid growth, with adoption increasing by 126% among enterprise users
- The rise of mobile commerce makes having a mobile-optimized store more crucial than ever
Unlocking Shopify’s giant potential starts with a single click
You’ve seen the numbers and trends shaping Shopify in 2025. The platform’s reach is impressive, but to really stand out, you need the right support tools.Â
That’s where eDesk comes in. It’s a customer service platform built to work seamlessly with Shopify, helping you engage shoppers, resolve issues fast, and recover more sales.
Take a moment to see how eDesk can boost your Shopify store’s performance. Sometimes the smartest moves are the ones you try first.
