Die meiste Zeit machen eBay-Händler positive Erfahrungen und sind unglaublich dankbar für ihre Kunden. Aber manchmal treffen eBay-Verkäufer auf lästige Käufer, die im besten Fall Zeit verschwenden und im schlimmsten Fall versuchen, betrügerische Transaktionen durchzuführen. Für eCommerce-Verkäufer ist dies ein unnötiges Ärgernis. Um Ihr eBay-Geschäft zu schützen, finden Sie hier eine umfassende Anleitung, wie Sie einen Käufer bei eBay sperren und ihn daran hindern, auf Ihre Artikel zu bieten.
Was passiert, wenn Sie einen eBay-Käufer sperren?
When you block a buyer on eBay, the buyer can no longer purchase any of your products. Blocked users will still be able to see your listings, but they will be unable to bid, make an offer, or choose to ‚Buy it now‘.
Blocking a buyer on eBay differs from blocking a contact on social media platforms like WhatsApp or Facebook. This is because, as well as being able to see your listings, the blocked buyer will still be able to contact you unless you change your settings (which we’ll cover later).
Legitime Gründe für die Sperrung eines eBay-Käufers oder eBay-Kontos
Blocking buyers on eBay should not be an everyday occurrence. But sometimes, you will have good reason to prevent someone from bidding on or buying your items – particularly if you have had a negative experience with a particular buyer in the past.
Some legitimate reasons to block a buyer on eBay include:
- Non-payment of purchases – Buyers who win auctions but don’t complete payment
- Backing out of bids – Those who retract bids or cancel agreed purchases
- Negative or abusive interactions – Buyers who send inappropriate messages or behave rudely
- Fraudulent activity – Attempts to scam or deceive you as a seller
- Competition concerns – They’re a competitor and you don’t want them to be able to purchase your products for market research
Once you block an eBay buyer, the ban will apply to all the items you’re selling across the marketplace – which is why eBay warns sellers to use this feature with caution, as it could significantly affect your eBay business.
Wie Sie Ihre eBay-Blockierliste verwalten und negatives Feedback vermeiden – Eine Schritt-für-Schritt-Anleitung
When selling on eBay, if you decide to block a buyer, you will need their user ID or email address. Then, with that information at your disposal, simply follow these three easy steps.
Schritt 1: Rufen Sie die Seite Bieter blockieren in Ihrem eBay-Konto auf.
After logging into your merchant account, go to the ‚Block bidders or buyers from your listings‘ page.
If you don’t have the link to hand, you can click ‚Help & Contact‘ at the top of any eBay page and search ‚Block buyer‘. The first link which appears will also bring you to the page you need.
For Mobile Users: Unfortunately, the eBay mobile app doesn’t provide direct access to the block buyer feature. Instead, you’ll need to use your device’s browser, sign in to eBay, and access the feature through the browser version of the site.
Schritt 2: Geben Sie den Benutzernamen des Käufers ein
In the text box, add the user ID or email of any buyer you want to block from your listings. If you’re adding more than one, make sure to separate each of them with a comma.
eBay allows merchants to add up to 5,000 users to this blocklist. But hopefully things will never get quite that bad.
It’s also worth noting that the ‚Restore list‘ button above the text box allows sellers to view or restore past versions of your blocked buyers list, which can be helpful if you accidentally remove someone.
Schritt 3: Übermitteln Sie Ihre gesperrten Käufer
When you’ve finished entering usernames, make sure to click ‚Submit‘ so the list is saved. If all the usernames you entered are valid, you’ll see a confirmation message.
If any of the usernames or emails are invalid, eBay will let you know with an error message.
When you have blocked a buyer, their name will automatically appear in the text box on the block bidders page, even if once refreshed or visited later. To unblock a buyer, you simply remove them from this list and click ‚Submit‘ once again to save the changes.
Ein optionaler Schritt: Nachrichten von eBay-Käufern blockieren
Blocked users are still allowed to message you about a listing by default. If you decide to change this, you can do so on the buyer requirements page of your eBay account. You’ll find this page under the ‚Site Preferences‘ tab in your account.
Check the box that states ‚Don’t allow blocked buyers to contact me‘, and you’re all set.
Blocked buyers will no longer see the ‚Contact seller‘ button on your listings, creating an additional layer of protection for your eBay store.
One caveat to this is that blocked users will still be able to reach out regarding any past transactions they’ve had with you, which is important for resolving any existing issues.
Vorbeugendes Blockieren von Käufern bei eBay
If you find you’re blocking buyers regularly, it might be a good idea to set up some criteria which will prevent certain groups from purchasing your products before issues arise.
For example, you could block users with a history of non-payment. This could save you a lot of headaches and reduce the number of unpaid item cases you have to deal with.
Or you could even get really strategic and block buyers from certain countries or regions where it is expensive to ship to. This could be a great way of protecting your business if you’re working with low-margin products while also offering free shipping.
Wie Sie einen Käufer bei eBay sperren und Anforderungen an den Käufer festlegen
By adding buyer requirements to eBay stores, sellers can create a block list and outline minimum standards that eBay users must meet before they are allowed to purchase from their store. This can reduce a merchant’s chances of having negative experiences with buyers and also block troublemakers, but you should be cautious because this function can impact eBay sales and should be used selectively.
On the Buyer Requirements page, merchants might wish to block buyers who:
- Have a history of non-payment recorded on their account
- Have breached other eBay buyer management strategies in the past
- Have a low feedback score
- Are currently winning or have bought 1-100 of your items in the past ten days (you specify the number)
- Don’t have a PayPal account
- Have a primary delivery address in an area you don’t ship to
eBay-Käufer nach Standort blockieren
It is also possible for sellers to block eBay buyers who are located in a particular state or country, which can help with preventing problematic buyers on eBay.
This primarily makes sense for merchants trying to reduce eBay shipping costs. For example, those wishing to avoid international shipping might want to only ship to domestic users. Or, merchants in the US might want to limit orders heading to certain regions outside the lower 48 states, like Alaska and Hawaii (as just two examples), as shipping costs for these regions are typically higher than shipping on the mainland.
- To block buyers from a certain region, head to your account’s shipping preferences. N.B. This link is also available under your account’s site preferences.
- From here, you’ll see a section which allows you to exclude shipping locations. Click ‚edit‘ under this heading.
- Now, you can create a list of excluded shipping locations by simply checking the relevant boxes.
- Finally, you can head back to the buyer requirements page and check the box, which says: ‚Block buyers from areas you don’t ship to‘.
Excluding shipping locations is a smart move if you can’t afford to ship to certain regions or if you’ve had recurring issues with buyers from specific areas.
Verwaltung der Liste gesperrter Käufer bei eBay
Blocking buyers can save you unnecessary headaches and cut down on issues, without jeopardizing potential sales. Using the eBay block list feature gives you more control over who can purchase your items and interact with your store.
However, it’s best to use eBay’s blocking tools sparingly, and frequently check your blocked buyer activity log, to make sure the restrictions you’ve set up aren’t hurting your store.
eBay store analytics can be useful here, as you can see how much interest in your listings comes from blocked accounts. If there’s a lot of that sort of activity and it appears sales are being lost due to over-blocking, you can (and often should) review to increase your eBay sales again. Do also keep an eye on any order cancellations, as this can come from negatively rated accounts.
Ultimately, eBay gives merchants the flexibility to use blocking selectively (and also block messages), so you can control (to a degree) who is able to bid on your listings, buy your items, and block certain users that get in the way of this.
Managing your eBay block list effectively is an essential part of maintaining a healthy selling environment on one of the world’s largest online marketplaces. By being strategic about who you block and regularly reviewing your settings, you can protect your business while maximizing your selling potential.
