Shopify alimenta oltre 5,6 milioni di negozi attivi in tutto il mondo e detiene circa il 30% del mercato statunitense delle piattaforme di e-commerce. Questi numeri parlano da soli. Ma i grandi numeri non significano che sia la soluzione giusta per ogni azienda.
Lavoriamo con i venditori di e-commerce da anni e sentiamo sempre gli stessi punti dolenti. Spese di transazione che intaccano i margini di guadagno. Strumenti di content marketing che sembrano un ripensamento. Limitazioni SEO dovute a strutture URL rigide. Supporto multilingue limitato per i venditori internazionali.
Se tutto questo ti suona familiare, sei nel posto giusto.
Questa guida presenta 12 alternative a Shopify, organizzate in base al caso d’uso specifico che ciascuna di esse gestisce al meglio. Abbiamo incluso i prezzi attuali, le caratteristiche principali e le limitazioni oneste, in modo che tu possa avere un quadro completo prima di prendere una decisione.
Perché cercare alternative a Shopify?
Shopify does a lot of things well. The app ecosystem is massive, setup is fast, and support runs 24/7.
But some drawbacks push sellers toward other options:
- Transaction fees of up to 2% if you don’t use Shopify Payments, which isn’t available in every country
- Limited native blogging and content marketing tools
- Multilingual support requires third-party apps for most use cases
- Rigid URL structures create SEO limitations in competitive niches
- Rising costs as you add apps to fill feature gaps
For some sellers, these are minor. For others, they’re dealbreakers. The right platform depends on your business model, technical comfort level, and growth plans.
Come abbiamo valutato queste piattaforme
We assessed each platform across six criteria:
- Ease of use: How fast you get from sign-up to live store without hiring a developer
- Built-in features: What ships out of the box vs. what requires add-ons or apps
- Pricing transparency: Monthly costs, transaction fees, and hidden charges
- Scalability: Whether the platform grows with your revenue without punishing you
- eCommerce-specific tools: Product management, payment gateways, shipping, and multichannel selling
- Content and SEO: Blogging, URL control, metadata management, and site speed
Disclosure: This article is published on edesk.com, an eCommerce customer service platform that integrates with many of the platforms listed here. eDesk is not an eCommerce platform and does not compete with any of these tools. Our recommendations are based on publicly available information and documented features.
Tabella di confronto rapido
|
Platform |
Best For |
Starting Price |
Transaction Fees |
Free Plan/Trial |
|
BigCommerce |
Built-in features, B2B |
$39/mo |
None |
15-day trial |
|
WooCommerce |
WordPress users |
Free (hosting extra) |
None (plugin) |
Free core |
|
Adobe Commerce |
Enterprise customization |
Free (hosting extra) |
None |
Free core |
|
PrestaShop |
International sellers |
Free (hosting extra) |
None |
Free core |
|
Shift4Shop |
US sellers wanting free |
Free (with Shift4 Payments) |
None |
Free plan |
|
Squarespace |
Visual branding |
$16/mo (Basic) |
Varies by plan |
14-day trial |
|
Big Cartel |
Artists and makers |
Free (up to 5 products) |
None |
Free plan |
|
Wix |
All-in-one website |
$29/mo (Core, for eCommerce) |
None |
Free plan (limited) |
|
Square Online |
Omnichannel with POS |
Free (limited) |
2.9% + $0.30 |
Free plan |
|
Hostinger |
Budget beginners |
~$3.99/mo |
None |
30-day refund |
|
Ecwid |
Adding to existing site |
Free (limited) |
None |
Free plan |
|
Sellfy |
Digital products, dropshipping |
$29/mo |
None |
14-day trial |
Il meglio per le funzioni integrate e il B2B: BigCommerce
BigCommerce packs more native eCommerce features into its base plans than most competitors. Where Shopify often requires paid apps for things like product filtering or abandoned cart recovery, BigCommerce includes them by default.
Why it fits:
- Zero transaction fees on any plan, regardless of which payment gateway you use
- Native multichannel selling across Amazon, eBay, Facebook, and Instagram
- Built-in B2B features including customer-specific pricing and quote management on Enterprise plans
- Supports multiple storefronts from a single dashboard (3 on Standard, up to 8 on Pro)
- Over 70 discount and promotion options without third-party apps
Limitations:
- Automatic plan upgrades when you hit annual sales thresholds ($50K, $180K, $400K)
- Fewer free themes compared to Shopify (7 vs. hundreds)
- Steeper learning curve than drag-and-drop builders like Wix or Squarespace
- The admin interface takes time to master
Key features: Drag-and-drop page builder, real-time shipping quotes, single-page checkout, headless commerce support via API, built-in blog, product ratings and reviews.
Pricing: Standard at $39/mo ($29/mo annual). Plus at $105/mo ($79/mo annual). Pro at $399/mo ($299/mo annual). Enterprise is custom-priced. All plans include a 15-day free trial.
Il meglio per gli utenti di WordPress: WooCommerce
If your business already runs on WordPress, WooCommerce is the most natural eCommerce extension. It’s the world’s most-used eCommerce plugin, powering roughly 38% of all eCommerce websites globally.
Why it fits:
- Free core plugin with full eCommerce functionality
- Total design and functionality control through WordPress’s open-source ecosystem
- Thousands of plugins and themes available, both free and paid
- No revenue caps or forced plan upgrades
- Strong blogging and content marketing built into WordPress
Limitations:
- You need your own hosting, domain, and SSL certificate
- Setup and maintenance require technical skills or a developer
- Security and updates are your responsibility
- Performance depends heavily on your hosting provider and plugin management
Key features: Product management, order tracking, tax and shipping calculations, coupon management, one-click upsells with extensions, REST API for custom integrations.
Pricing: WooCommerce itself is free. Hosting typically costs $5 to $30/month. Premium themes run $30 to $100+. Extensions and plugins range from free to several hundred dollars per year. Check out the eDesk WooCommerce integration for connecting your support workflow.
Il migliore per la personalizzazione aziendale: Adobe Commerce (Magento)
Adobe Commerce, formerly known as Magento, is the platform of choice for large-scale businesses that need full control over their store architecture. The open-source version remains free, while Adobe Commerce Cloud starts at roughly $40,000/year for enterprise-level businesses.
Why it fits:
- Open-source flexibility means you control every pixel and function
- Multi-store management from a single backend
- Advanced product recommendation engine powered by AI
- Handles complex catalog structures with thousands of SKUs
- Strong community of developers and third-party extensions
Limitations:
- Requires a dedicated development team or agency to build and maintain
- Self-hosted version means you handle security, performance, and updates
- Adobe Commerce Cloud pricing is out of reach for small and mid-size businesses
- Product support for the open-source version is community-driven only
Key features: Page builder, PWA (Progressive Web App) support, B2B functionality, advanced product filtering, API-first architecture, multi-language and multi-currency support.
Pricing: Magento Open Source is free (hosting and development costs apply). Adobe Commerce Cloud starts at approximately $40,000/year depending on business size. Explore the eDesk Magento integration for managing customer queries from your Magento store.
Il meglio per i venditori internazionali con un budget limitato: PrestaShop
PrestaShop is an open-source platform with strong multilingual and multi-currency support built in. If you sell across borders and want to keep costs low, this is a solid starting point.
Why it fits:
- Free core software with no transaction fees
- Native support for 25+ languages and multiple currencies
- Large marketplace of modules and themes for added functionality
- Strong presence in European markets
- Partnerships with Azure, WebHostingHub, and 1&1 for affordable hosting
Limitations:
- Most businesses will need a developer for setup and ongoing customization
- Official support comes through paid plans or community forums
- Fewer plug-and-play integrations compared to Shopify or BigCommerce
- Quality of third-party modules varies widely
Key features: Product management, order tracking, customer analytics, SEO tools, one-page checkout, module marketplace.
Pricing: PrestaShop is free. Hosting, premium themes, and modules are additional costs. Total monthly expense typically ranges from $20 to $100+ depending on your setup.
Il meglio per i venditori con sede negli Stati Uniti che vogliono la gratuità: Shift4Shop
Shift4Shop (formerly 3DCart) offers a genuinely free enterprise-grade eCommerce plan for US merchants who process payments through Shift4 Payments. Over 200 built-in features come standard, with no monthly subscription.
Why it fits:
- Free plan with full enterprise features for US merchants using Shift4 Payments
- Over 200 built-in features including newsletter tools, affiliate programs, and loyalty rewards
- Over 100 free, mobile-responsive themes
- No transaction fees with Shift4 Payments
- Supports 70+ payment gateways
Limitations:
- Free plan requires using Shift4 Payments. Otherwise, plans start at $29/month
- Currently only available to US-based merchants
- The admin dashboard and theme customization feel dated compared to newer platforms
- Customer support quality has declined since the rebrand from 3DCart
- Smaller community and fewer resources than Shopify
Key features: Built-in CRM, blog, product reviews, SEO tools, Facebook Shops integration, Google Analytics integration, affiliate program management.
Pricing: Free for US merchants processing $500+/month through Shift4 Payments. Paid plans start at $29/month for merchants using other payment processors.
Il migliore per i creativi e i branding visivi: Squarespace
Squarespace is the go-to platform for businesses where visual presentation is everything. Photographers, designers, restaurants, and boutique retailers love the polished templates and clean editing experience.
Why it fits:
- Over 140 professionally designed, mobile-responsive templates
- Intuitive drag-and-drop editor requires zero coding knowledge
- Integrated blogging, scheduling (via Acuity), and email campaigns
- Sell physical products, digital downloads, and memberships on all plans
- Built-in SEO and marketing tools
Limitations:
- Limited multichannel selling compared to dedicated eCommerce platforms
- Fewer payment options (primarily Squarespace Payments, Stripe, PayPal)
- Not designed for large product catalogs or high-volume selling
- Advanced plan pricing ($99/mo) is steep for what you get beyond lower processing fees
Key features: Visual site builder, product management, inventory tracking, customer accounts, gift cards, abandoned cart recovery (Core plan and above), subscription selling.
Pricing: Squarespace recently updated its plan structure. Basic starts at $16/mo (annual), Core at $23/mo, Plus at $39/mo, and Advanced at $99/mo. The Core plan removes transaction fees on physical products and is the best value for most small eCommerce businesses. All plans include a 14-day free trial.
Il meglio per gli artisti e i maker: Big Cartel
Big Cartel is purpose-built for independent artists, makers, and small creative businesses. If you sell handmade jewelry, prints, vintage items, or limited-edition products, this platform keeps things simple.
Why it fits:
- Free plan supports up to 5 products with no monthly fee
- Clean, simple store setup designed for non-technical users
- No transaction fees on any plan
- Focused experience for small, curated product collections
- Custom domain support on all paid plans
Limitations:
- Maximum of 500 products even on the highest plan
- Extremely limited features compared to full eCommerce platforms
- No advanced inventory management, multichannel selling, or marketing automation
- Not suitable for businesses expecting rapid scaling
Key features: Product listings, order management, discount codes, Google Analytics integration, real-time stats, customizable themes.
Pricing: Free Gold plan (up to 5 products). Platinum at $13.99/mo (up to 50 products). Diamond at $29.99/mo (up to 500 products).
Il migliore per la creazione di siti web all-in-one: Wix
Wix combines website building and eCommerce into a single platform with AI-powered design tools. It’s a strong option for businesses that need a professional website with eCommerce built in, rather than a dedicated online store.
Why it fits:
- Drag-and-drop editor with 900+ templates and AI site generation
- Extensive app market for design, marketing, and functionality extensions
- eCommerce, bookings, events, and restaurants all supported from one dashboard
- No transaction fees on eCommerce plans
- Built-in SEO, email marketing, and social media tools
Limitations:
- eCommerce was added later, so advanced selling features lag behind Shopify and BigCommerce
- No import/export for store data on some plans
- Some features are limited to specific regions
- Storage limits on lower-tier plans
Key features: AI website builder, product management (up to 50,000 products on Core), abandoned cart recovery, loyalty programs, dropshipping integration, multichannel selling.
Pricing: eCommerce requires at least the Core plan at $29/mo (annual billing). Business at $36-$39/mo. Business Elite at $159/mo. All plans include a free domain for the first year. Check out the eDesk Wix integration to manage customer support alongside your Wix store.
Il migliore per l’Omnichannel con POS: Square Online (Weebly)
Square acquired Weebly in 2018 and integrated it into the Square ecosystem. Square Online is the result, combining website building with Square’s robust payment processing and point-of-sale system.
Why it fits:
- Free plan with basic eCommerce functionality
- Seamless integration with Square POS for in-store and online selling
- Manages inventory, payments, and orders from a single dashboard
- Supports pickup, delivery, and shipping fulfillment options
- QR code ordering for restaurants and service businesses
Limitations:
- Limited design flexibility compared to Squarespace or Wix
- The Weebly builder and Square Online builder create an inconsistent experience
- 2.9% + $0.30 processing fee on all transactions
- Advanced eCommerce features are limited compared to dedicated platforms
- Customization options are basic for growing businesses
Key features: Website builder, product management, Square POS integration, email marketing, SEO tools, customer management.
Pricing: Free plan available with Square branding. Paid plans start at $29/mo. Processing fees of 2.9% + $0.30 per transaction apply on all plans.
Il migliore per i principianti a basso costo: Hostinger
Hostinger’s website builder has quietly become one of the most affordable ways to launch an online store. AI tools help generate product descriptions, layouts, and even predict click patterns.
Why it fits:
- eCommerce plans start at approximately $3.99/month
- AI-powered tools help generate content, layouts, and product descriptions
- Simple, beginner-friendly interface with fast setup
- No transaction fees
- Includes hosting, SSL, and a free domain
Limitations:
- Limited app ecosystem and third-party integrations
- Not designed for large catalogs or complex eCommerce operations
- Fewer design templates and customization options than Wix or Squarespace
- Customer support quality varies
Key features: AI website builder, product management, payment processing, marketing tools, SEO tools, analytics.
Pricing: Business plans start at approximately $3.99/mo with annual billing. WooCommerce-compatible plans are also available for WordPress users.
Il migliore per i siti web esistenti: Ecwid
Ecwid works as both a plugin and a standalone storefront. If you already have a website built on WordPress, Wix, Squarespace, or even custom HTML, Ecwid lets you add a store without starting over.
Why it fits:
- Free plan includes a one-page storefront with up to 10 products
- Plugs into any existing website without disrupting your current design
- No coding required for basic setup
- Multichannel selling across Facebook, Instagram, and more
- Mobile app for managing your store on the go
Limitations:
- Free plan is heavily limited (10 products, no discounts)
- Advanced features like abandoned cart recovery require paid plans
- Design customization is more restricted than native store builders
- Reporting and analytics are basic on lower tiers
Key features: Embeddable store widget, product management, multi-platform integration, mobile POS, marketing tools, automated tax calculations.
Pricing: Free plan (10 products). Venture at $21/mo. Business at $39.50/mo. Unlimited at $89.50/mo.
Il migliore per il Dropshipping e i prodotti digitali: Sellfy
Sellfy is designed specifically for creators and small businesses selling digital products, subscriptions, and print-on-demand merchandise. If you sell eBooks, online courses, music, or custom merch, Sellfy handles the logistics.
Why it fits:
- Built-in support for digital downloads, subscriptions, and print-on-demand
- No transaction fees on any plan
- Simple storefront builder with no coding needed
- Pay-what-you-want pricing option for digital products
- Built-in marketing tools including email campaigns and discount codes
Limitations:
- Limited design customization compared to Shopify or Squarespace
- Not designed for physical product retailers with large inventories
- Fewer integrations and third-party apps
- Analytics and reporting are basic
Key features: Digital product delivery, print-on-demand, subscription management, storefront builder, email marketing, embedded buy buttons.
Pricing: Starter at $29/mo. Business at $79/mo. Premium at $159/mo. 14-day free trial available.
Come mantenere i clienti felici dopo aver scelto una piattaforma
Picking the right eCommerce platform is step one. Step two is making sure your customers get fast, consistent support no matter where they shop.
If you sell across multiple channels, your customers reach out from everywhere. Amazon messages, eBay inquiries, Shopify emails, social media DMs. Managing all of those from separate dashboards slows your team down and leads to missed messages.
A unified helpdesk for eCommerce pulls every customer conversation into one place. eDesk connects with over 250 sales channels and platforms including Shopify, BigCommerce, WooCommerce, Wix, Amazon, eBay, and more. With features like AI-powered responses, automated ticket routing, and SLA management, your team handles more queries in less time.
Whether you’re migrating to a new platform or scaling an existing one, strong customer service keeps buyers coming back. Try eDesk free and see how a purpose-built eCommerce helpdesk makes a difference.
Domande frequenti
What is the cheapest alternative to Shopify?
Big Cartel offers a free plan for up to 5 products with zero transaction fees. Ecwid also has a free plan supporting up to 10 products. For a fully featured store, Hostinger starts at approximately $3.99/month. WooCommerce and PrestaShop are free as core software, though you’ll need to pay separately for hosting.
What is the best Shopify alternative for dropshipping?
WooCommerce and Wix both have strong dropshipping integrations. Sellfy is built specifically for digital products and print-on-demand merchandise. BigCommerce also supports dropshipping through its app marketplace.
Which Shopify alternative is best for SEO?
WooCommerce offers the most SEO flexibility through WordPress plugins like Yoast SEO and Rank Math. BigCommerce has solid built-in SEO tools including customizable URLs, automatic sitemaps, and metadata controls. Squarespace includes strong built-in SEO features for simpler stores.
Is WooCommerce better than Shopify?
It depends on your needs. WooCommerce offers more customization and no transaction fees, but requires WordPress knowledge and self-managed hosting. Shopify is easier to set up and maintain, with 24/7 support, but costs more as you add apps and features. Read our detailed Shopify vs WooCommerce comparison for a full breakdown.
Do I need technical skills to use Shopify alternatives?
Platforms like Wix, Squarespace, and Big Cartel require no coding. BigCommerce and Shopify fall in the middle. WooCommerce, Adobe Commerce, and PrestaShop need technical skills or developer support for setup and maintenance.
Which platform is best for selling internationally?
PrestaShop has the strongest built-in multilingual support (25+ languages). BigCommerce supports multiple currencies and storefronts natively. Shopify handles international selling through Shopify Markets, but many features require paid apps.
What is the best Shopify alternative for small businesses?
Wix and Squarespace offer the easiest setup for small businesses that want an attractive website with eCommerce built in. BigCommerce is a stronger choice for product-focused businesses that want more native eCommerce features without relying on apps.
How do I migrate from Shopify to another platform?
Most platforms accept CSV imports for products and customer data. Services like Cart2Cart and LitExtension automate migrations between platforms. For complex stores, hiring a migration specialist reduces the risk of data loss or broken URLs. eDesk’s partner, Help Desk Migration, helps with support data transfers.
Which Shopify alternative has the lowest transaction fees?
BigCommerce, WooCommerce, Big Cartel, Wix, and Sellfy all charge zero transaction fees. Shift4Shop is also free of transaction fees for US merchants using Shift4 Payments.
Are open-source platforms like WooCommerce and Magento truly free?
The core software is free, but running a live store requires hosting ($5-$50+/month), a domain name ($10-$15/year), SSL certificates (often included with hosting), and potentially premium themes and extensions. Factor in developer costs if you need custom work.
