Black Friday 2025 is shaping up to be another record-breaking event for online sellers, and if you’re an eCommerce seller, now’s the time to prepare. Choosing the right eCommerce platform is crucial to standing out and maximizing your profits on the busiest shopping day of the year.
But with so many options out there, how do you know which is the best Black Friday platform to sell online? What’s the best website to sell digital products? And which multi-vendor eCommerce platform comes out on top?
In this guide, we’ll explore some of the best eCommerce solutions to help you navigate Black Friday sales in 2025 and pick the right tools to boost your sales and make your operations seamless.
When It Comes to eCommerce on Black Friday, the Right Platform Matters
eCommerce on Black Friday is a marathon, not a sprint. From handling high-traffic volumes to managing inventory and customer service, your eCommerce platform needs to be reliable, flexible, and efficient. Whether you’re a Shopify seller, run a multi-vendor eCommerce website, or are looking for the best website to sell products, your Black Friday platform can make or break your Black Friday performance. Here’s what you should look for:
Multi-channel Integration
Handling multiple sales channels, from Amazon to eBay, can be overwhelming. A good platform will allow you to consolidate all your sales channels and products to sell online in one place. With AI and Salesforce’s Agentforce driving $14.1 billion in global Black Friday online sales in 2024, platforms that integrate AI-powered multichannel capabilities are becoming essential for Black Friday sales success.
Real-time Customer Feedback
Being able to track reviews, customer queries, and comments across all platforms is key to providing top-tier customer service. Platforms like eDesk help eCommerce sellers keep up with all reviews, orders, and support tickets in one centralized hub, so no message or opportunity is missed during the Black Friday sales rush.
Scalability
Your Black Friday platform should grow with you. Whether you’re focusing on top-selling products online or launching new best-selling Shopify products, scalability matters. Your tools need to be able to handle traffic spikes and inventory changes without breaking a sweat. Black Friday 2024 saw consumers spend $11.3 million online per minute on average between 10 a.m. and 2 p.m., highlighting the massive traffic volumes platforms must be able to handle.
Best Platforms for eCommerce on Black Friday 2025
1. Shopify: The Go-To Platform for Small to Medium Sellers
It’s no surprise that Shopify tops the list for Black Friday eCommerce platforms. As a flexible, user-friendly platform, Shopify has 26.2% of the total eCommerce platform market share, making it the most popular eCommerce platform on the internet today. The Shopify multi-vendor setup also supports sellers who collaborate with other vendors to maximize their product offerings.
What’s more, some of the best-selling products on Shopify can skyrocket your Black Friday sales, especially if you’re offering popular products to sell online. Looking to scale? Shopify’s app store is packed with tools to help you find not only the best products to sell online but also the most profitable products to sell online and boost your performance.
For additional Shopify optimization, check out our guides on Shopify customer service apps and Shopify statistics to maximize your Black Friday eCommerce success.
2. WooCommerce: Best for Customization and Flexibility
If customization is a priority, WooCommerce is a top choice for Black Friday. WooCommerce market share is 20.1%, second behind Shopify, at 26.2% of all eCommerce sites. With its multi-vendor eCommerce capabilities, it’s perfect for sellers who want total control over their site. The WooCommerce multi-vendor platform lets you create unique storefronts, perfect if you’re looking to differentiate your products during Black Friday sales.
Additionally, it supports digital products, making it one of the best websites to sell digital products alongside physical goods. If your goal is to find the best way to sell online while keeping your site tailored to your needs, WooCommerce’s open-source nature gives you endless possibilities to scale.
Learn more about WooCommerce help desk solutions to enhance your customer support during peak Black Friday sales periods.
3. BigCommerce: Best for High-Volume Sellers
If you’re expecting serious traffic spikes this Black Friday 2025, BigCommerce is the Black Friday platform you need. Known for its robust infrastructure, it’s one of the best platforms to sell online when handling massive sales volumes. BigCommerce caters to enterprise-level companies with features that support large-scale retail and provides seamless multi-channel integrations, allowing you to sell on platforms like Amazon, eBay, and Walmart without the hassle.
BigCommerce also excels at helping sellers find Shopify top-selling products and easily push these products across multiple marketplaces, keeping your store competitive during Black Friday eCommerce sales. For comprehensive platform support, explore our BigCommerce help desk apps guide.
So, that’s it, our top picks for the best eCommerce solutions to help you have the best possible Black Friday 2025.
But it’s not all about Black Friday sales. Yes, choosing the right platform can elevate your sales figures, but to truly maximize your results, you need the right Black Friday sales tools to handle customer service
Optimize Your Black Friday eCommerce Operations with eDesk
The flurry of activity that comes with scaling up your Black Friday sales can seem a ‘nice problem to have’. But even with the best eCommerce platforms, managing customer service during Black Friday can be overwhelming. But that’s where eDesk comes in.
eDesk’s AI-powered helpdesk integrates with platforms like Shopify, WooCommerce, BigCommerce, and more, allowing you to keep track of customer queries, comments, and reviews from every channel in one place during Black Friday eCommerce operations.
eDesk makes sure you never miss a beat, from tracking the performance of your best-selling Shopify products to resolving a return on a popular item while navigating Black Friday sales.
Features include:
- Multi-channel support, so you can handle customer queries from Amazon, eBay, Walmart, and Shopify in one unified inbox during Black Friday eCommerce sales.
- Real-time insights, meaning you can monitor which products are driving sales and generating the most tickets, helping you fine-tune your Black Friday strategy with Black Friday sales software capabilities.
- Automation tools to reduce manual work with automatic ticket routing and response templates, allowing you to focus on closing more Black Friday sales.
With eDesk’s helpdesk solution, you’ll be equipped to provide the exceptional service your customers expect. Plus, get 500 free five-star reviews and supercharge your eCommerce sales today with eDesk.*
*We’ll give you 500 free reviews, but it’s your excellent customer service that’ll make them 5-star. We know you’ve got that in the bag already, right?
Book a Demo today to see how eDesk can transform your Black Friday operations.
