Online shoppers don’t get to touch your products, meet your staff members, or visit a physical location. So when they’re browsing your online store, you need to build trust in a different way.
Unfortunately, not all merchants do this. Data from over 40 studies show that the average rate of shopping cart abandonment currently stands at 70%! In 2020, 17% of US adults said they abandoned an online cart, because they didn’t trust a site with their credit card information.
That’s a lot of sales lost over security concerns. But that’s where Shopify trust badges can help!
What are Shopify trust badges?
Trust badges are icons, images or logos that you place on your Shopify store to build trust among visitors.
They’re most frequently seen on checkout pages where they aim to reassure users that they can safely complete a purchase. Sometimes these badges communicate a site’s security features. Or in other cases, they simply highlight a customer-friendly policy or a trusted partner.
Simply put, Shopify trust badges provide a relatively easy way to increase confidence among visitors. In turn, this can also help reduce shopping cart abandonment and increase sales.
All the best Shopify stores feature these symbols of trust. If yours doesn’t, it may set off alarm bells for prospective buyers.
Which Shopify trust badges are essential for your store?
In reality, most trust badges will help drive conversions for your store. But the ones you can use depends on your:
- Security features
- Payment methods
- eCommerce partners
- Store policies
Anything you have in place which instills trust among your customers should be promoted with a prominently placed badge.
Here’s an overview of the most important Shopify trust badges that you can add to your store.
1. Security badges
All eCommerce stores should have SSL certification. This ensures your website is secure by protecting any information which passes between your customers and your store. Luckily for Shopify users, it comes as standard with every subscription.
SSL certification is indicated in visitor browsers through a SSL lock, as well as the inclusion of ‘https’ on your site’s URLs. However, these symbols are subtle and not everyone is aware of them. For this reason, it’s a good idea to use badges to display this information on checkout pages and near ‘add to cart’ buttons.
Beyond SSL certification, you can assure customers that they’ll have a safe checkout experience with security seals from the likes of well-known brands like McAfee or Norton.
These badges indicate that your store meets industry security standards. But to bag one, your site has to be scanned for malware, viruses and other malicious stuff. Although there are some free options available, most stores will probably end up paying for access to a badge like this.
Alternatively, you can take advantage of Shopify’s secure badge which highlights the fact that Shopify stores meet Payment Card Industry (PCI) standards.
2. Payment badges
Your store probably accepts payments through some well-known and trusted brand names, such as Visa, Mastercard, or PayPal. So why shouldn’t your Shopify store piggyback off their reputations?
Simply displaying the payment methods available to your customers builds an association with these established brands. This is a great way to nurture trust among shoppers with very little effort.
If you’re using a payment provider which offers Verified by Visa or MasterCard SecureCode, this adds an extra layer of security to customer payments. So it may be worth using these badges on your site too.
Likewise, if you’re using one well-known shipping partner, you could consider adding their logo to your checkout process as well.
Badges from third-party organizations are a great way to show that your business is legitimate and trustworthy.
Maybe your niche business is a member of an exclusive association with strict member standards. Or perhaps, you sell some products which are certified as organic or fair trade.
Because these memberships often come with an application process, they also come with credibility. So it’s always worth adding these trust badges to your Shopify store.
Two of the most trusted endorsements are:
- The Better Business Bureau’s Dynamic Seal: To obtain this, you’ll need to comply with the BBB’s standards of trust and pay an accreditation fee.
- The Google Customer Reviews badge: You’ll need at least 100 customer reviews to be eligible.
4. Money-back guarantees
Depending on your store’s policies, you can also create your own badges to reassure customers that they have nothing to fear when purchasing from your store.
These badges aren’t about security features, but they give shoppers other reasons to feel comfortable purchasing from your store. Think about highlighting perks like money-back guarantees, free returns, free shipping or round-the-clock customer service.
If you have any of these generous policies in place, you may as well use them to their full advantage.
How to add badges to your Shopify store
You can strategically add Shopify trust badges to product pages, checkouts and the footers of home pages. There’s a few different ways you can do this.
Using specialized apps
The app store features thousands of Shopify apps, including tons of free and paid plug-ins for easily adding trust badges to your Shopify store.
The Free Trust Badge app offers hundreds of payment badges to choose from – including Visa, Mastercard, PayPal, Stripe and Bitcoin. All you have to do is drag and drop the badge onto your pages.
The Trust Me app features payment badges, as well as money-back and free shipping icons. Ultimate Trust Badges, allows you to customize badges to suit your store’s design. If it’s a Google Customer Reviews badge you’re after, you can use this app to implement it without using any code.
Shopify also offers some more advanced apps as well. This one from TrustedSite comes with a range of security badges and, if you choose a paid plan, you’ll be able to display a McAfee security seal too.
If you don’t want to use an app, you can always add badges in the form of Shopify images.
You simply edit your page and manually add the badge to your store like you would with any other image. For badges, it’s best to use SVG file formats as they load quickly and will never become pixelated.
This manual process works fine for unique pages. However, if you want your badges to automatically appear on every product page you create, check out the next section.
Editing your store’s code
You can edit your Shopify theme to include your trust badges of choice. This task isn’t as intimidating as you might think. However, we highly recommend backing up your theme before you change anything!
This detailed tutorial provides instructions on how to add a Shopify secure badge to your store.
If you want to add other badges, the process is pretty similar. You just need to save your preferred badge in Shopify first. To do this, go into ‘Files’ within your Shopify settings and upload your badge as an image file. Once again, SVG is the best format.
Beside your uploaded image, a URL will automatically appear. Once you copy it, the process is the same as Shopify’s tutorial. But instead of using the code provided there, you can add this line of code with your own URL inside: <img src=”copied_image_URL” alt=”trust badge”/>
It might take some time, and possibly money, to perfect your store’s trust badges. But with the increase in conversions it provides, it’s more than worth the investment.
Did you know that over 60% of US online retail purchases were made through Amazon last year? Amazon’s hold over eCommerce is well established, with 9.1 million active Amazon sellers worldwide and an average of 66 thousand orders per day. Newer sellers may be wondering how they can get more sales on Amazon in such a competitive environment.
The truth is, they absolutely can because with Amazon’s booming market share come many opportunities. We’ve assembled this digestible list of 14 quick wins and strategic moves, to help you up your game and sell more on Amazon.
1. Do keyword research
Having the right keywords can be one of the most important tactics in reaching your target audiences. Using the keywords that are common to searches for your products is the objective, but search engine optimisation (SEO) is a constantly evolving game. That means that keywords used successfully in the past may not be as effective with updated search engine algorithms today.
The terms used by customers to find products change daily and are affected by seasonal, cultural, and economic factors. Hence, it’s important to stay on top of the latest SEO trends and make sure you cast a wide net when implementing keywords for each product listing.
Each product should be optimized with as many relevant keywords as possible – into the hundreds! This gives you the best possible chance of getting your products found by customers, helping you sell more on Amazon.
Amazon keyword research tools like Helium 10, SellerApp, Jungle Scout, and AMZ One can help by generating a list of related keywords with search volume, competition level, and other useful metrics, making it easier for you to choose the best keywords for your product listing
2. Use a repricing tool to get more sales on Amazon
When it comes to sealing the deal and making a sale, price is a main deciding factor for many customers. As an Amazon seller, you always want to make sure you’re pricing your products competitively, but equally, you don’t want to lose your margin!
This is something that using repricing software can help with. Repricing software automates the pricing process in real-time, ensuring your prices stay in line with those of competitors, and with market fluctuations, while you get more sales on Amazon.
Repricing software also has many customisable features that allow you to set prices at optimal levels to help drive sales, without compromising profit. It’s worth taking a trial to see how it can help lift your sales.
3. Get more Amazon reviews
Online reviews are important to spread confidence through word of month and for building credibility for your brand. It’s also a fact that 72% of shoppers won’t buy until they’ve read reviews of a product from people like themselves – people they trust.
Even a strong product with great marketing behind it still has to overcome the fear of the unknown if there’s no social proof. Plus, positive reviews are a significant factor in deciding which products win the Amazon Buy Box.
4. Provide great customer service
Customer service is absolutely essential in eCommerce. Offering top-quality customer service not only adds value, but helps retain customers. A big part of making a sale is assuring the customer that they can trust you to deliver, and that trust is hard earned but easily lost. Providing good eCommerce customer service is critical, and committing to providing great customer service is all the more so!
As an Amazon seller, you need to be on top of your customer service. Responsiveness, a friendly manner and quick and easy resolution processes are all ingredients that make for a winning approach to great customer service.
But it can be confusing trying to streamline it all. Thankfully, there are all sorts of tools available to make this job easier, like helpdesk software to keep all your customer interactions in one place. This helps you to respond quickly and accurately to customer inquiries when they come in, so that your customers always know you’ve got their back.
5. Leverage Amazon seller tools
The best part about being an Amazon seller is that you don’t have to go it alone. There are numerous tools available to help you maximize your business and get the most out of selling on Amazon, whether third-party or FBA.
From repricing tools, to help desk software, to review software and even shipping assistance, many tools exist on the market today that specifically help Amazon sellers optimize their listings, prices, feedback, shipping, customer service and even their taxes.
There are many different seller tools available, so it’s worth reading about options and making an informed decision about the right ones to choose for your business. With the right tools, you can grow your business more than you ever thought possible.
6. Get more sales on Amazon with ads
Running ads is almost guaranteed to help you get more sales on Amazon, but it’s easy to just throw money at them and hope for the best. You can do better! Pay attention to your advertising cost of sales (ACOS) metric, the figure for how much ad spend you need in order to make a sale.
By advertising more efficiently, you lower your ACOS and ensure you get more bang for your buck. Over time, you’ll learn what works and you can employ a strategy with regards to how you run your ads. Taking an insight-driven approach to Amazon ads results in a more profitable Amazon business!
7. Optimise your product pages
The old saying goes that 80% of readers never make it past the headline of any piece of content. That means once you’ve written your product title, you’ve effectively spent 80 cents of your dollar.
When writing product titles, stick to the formula of:
- Brand name
- Product name
- Features (size, colour, gender etc).
This lets you include the right keywords in the right order to immediately tell shoppers that this is the product for them.
Moreover, making sure to visually design your product pages so that they’re clean, simple and easy to read will also help win over shoppers. No one wants to read through a cluttered page. The more straightforward (yet informative) and the cleaner you make your design, the more likely you’ll be to win over those elusive eyeballs!
8. Win the Amazon Buy Box
The quickest way to get more sales on Amazon is by ensuring that your products show up consistently in the Amazon Buy Box (the area in the top right of a product page, where shoppers can ‘Add to Cart’ or ‘Buy Now’). This is because over 82% of sales happen through this highly sought after space.
Although the exact formula to win the Buy Box is unknown, there are a few things that we know are essential. These are mainly metrics that prove the seller is providing a good customer experience. Customer reviews play a big role here. The more positive reviews a seller can amass, the likelihood of winning the Buy Box increases.
In addition to reviews, something else that’s obviously very important to Amazon shoppers is price! By using repricing software, you can automatically set your prices at the optimal level to win the Buy Box and maximize profit, even if you’ve got an enormous inventory.
9. Amazon account health rating
The Amazon account health rating (AHR) is a new feature that helps you monitor your account health based on its adherence to Amazon seller policies.
It considers both negative factors (such as the number of unresolved policy violations on your account) as well as positive factors (how your account positively impacts the customer experience through its selling activities).
Each account will be given a rating, which is regularly reviewed as Amazon monitors the performance of its sellers. If your account is off-target, you will be notified so that you can improve your performance. Conversely, a good AHR rating will work in your favor, helping assure customers that they’re doing business with a compliant seller.
10. Maintain your Amazon SLA
A big part of being a seller is cultivating trust with your customers. That means showing them that you operate in an above-board manner and that you’ll make good on your promise of fulfillment to them. One way of doing that is by making sure your Amazon store has a Service Level Agreement (SLA). This is a promise to your customers that they’ll receive their orders on time. When it comes to fulfillment, the SLA is based on the capacity to fulfill open orders and on-time shipping and delivery.
SLAs help manage customer expectations by defining standards and outlining circumstances under which you as the seller won’t be liable for unfulfilled promises (e.g., natural disasters preventing shipping, etc).
eDesk’s customer service solution is designed to alert you when your SLA is expiring, so your business is never caught without one. Having a current SLA helps you maintain transparency with customers, thereby building trust which helps ensure customer loyalty.
11. Focus on products that already sell
Most ambitious business owners want to try new streams of revenue, but it’s important not to lose sight of the things that are making you money now.
By doubling down on the products that already provide your Amazon store with a reliable revenue stream, you not only deliver to market demand but ensure that you have the financial runway required to take risks on innovative new products, if need be.
Review your financial statements every quarter and look at the items that are performing best in your store. Think about how you can continue to market these with ads, SEO keywords and upgraded images to maximize their selling potential in your online store.
12. Sync your inventory
Inventory can be a delicate balancing act. Hold too much inventory for too long and you need to pay over the odds to store it. But hold too little inventory and you lose out on vital sales, or even customers, due to an inability to fulfill. Amazon can also penalize you if your inventory performance isn’t up to standard.
Stock control is something every seller needs to understand and have the capability to manage for optimal results. Smart inventory management is an under-appreciated way to increase your Amazon sales and profit margin. Fortunately, there are tools that can help. Investing in the right tools and software can help sellers take the stress out of balancing supply and demand.
13. Expand into new Amazon marketplaces
Amazon currently has 20 marketplaces around the world, which include the US, Canada, Mexico, UK, France, Germany, Italy, Spain, Japan, Singapore, Brazil, Australia and more.
You can scale your brand by moving into some of these marketplaces. This can involve doing market research to find out which products are popular in each market and then uplevelling your shipping operations in order to be able to ship globally.
But expanding into new markets also means you’ll need to take language into consideration and localize your listings so that they feature each marketplace’s local language and SEO keywords in the appropriate language. Multilingual customer service is also needed in order to be able to service customers across various marketplaces in their local language.
Sounds complicated? It doesn’t have to be. eDesk’s help desk solution is designed to support customer service and workflow in multiple languages, so you can expand your business without investing in the overhead of hiring a global team.
14. Spy on your competitors
Ok, maybe “spy” is a bit of an exaggeration, but profitable sellers are always on the lookout for what their competitors are doing. You want to make sure you’re offering the right inventory for your market at the right prices. Repricing software will monitor this for you, taking the guesswork out of pricing at the right levels.
Using data gleaned from helpdesk reporting can also help you gather valuable insights and feedback from your customers, which will help you to better understand what customers want and need. Acting on analytics-driven insights from easy-to-read reports means you’re always one step ahead of the competition.
The quest to increase your store’s Amazon sales doesn’t need to be an uphill struggle. There are many resources available to Amazon sellers today to help them optimize their store and develop a healthy sales pipeline.
By staying in touch with how the Amazon platform grows and using the right tech tools to drive your business, you can continue to do what you do best: building a great brand, winning customers, retaining existing customers and improving your bottom line.