Online shoppers don’t get to touch your products, meet your staff members, or visit a physical location. So when they’re browsing your online store, you need to build trust in a different way.
Unfortunately, not all merchants do this. Data from over 40 studies show that the average rate of shopping cart abandonment currently stands at 70%! In 2025, 25% of US adults say they abandon online carts because they don’t trust a site with their credit card information, while an additional 48% cite unexpected extra costs as their primary concern.
That’s a lot of sales lost over security concerns and trust issues. But that’s where Shopify trust badges can help!
What are Shopify Trust Badges?
Shopify trust badges are icons, images or logos that you place on your Shopify store to build trust among visitors.
They’re most frequently seen on checkout pages where they aim to reassure users that they can safely complete a purchase. Sometimes these trust badges communicate a site’s security features. Or in other cases, they simply highlight a customer-friendly policy or a trusted partner.
Simply put, Shopify trust badges provide a relatively easy way to increase confidence among visitors. In turn, this can also help reduce shopping cart abandonment and increase sales by up to 17% according to recent studies.
All the best Shopify stores feature these symbols of trust. If yours doesn’t, it may set off alarm bells for prospective buyers.
Which Shopify Trust Badges Are Essential for Your Store?
In reality, most trust badges Shopify stores display will help drive conversions for your store. But the ones you can use depends on your:
- Security features
- Payment methods
- eCommerce partners
- Store policies
Anything you have in place which instills trust among your customers should be promoted with a prominently placed trust badge.
Here’s an overview of the most important Shopify trust badges that you can add to your store.
1. Security Badges
All eCommerce stores should have SSL certification. This ensures your website is secure by protecting any information which passes between your customers and your store. Luckily for Shopify users, it comes as standard with every subscription.
SSL certification is indicated in visitor browsers through an SSL lock, as well as the inclusion of ‘https’ on your site’s URLs. However, these symbols are subtle and not everyone is aware of them. For this reason, it’s a good idea to use trust badge displays on checkout pages and near ‘add to cart’ buttons.
Beyond SSL certification, you can assure customers that they’ll have a safe checkout experience with security seals from the likes of well-known brands like McAfee or Norton. Modern Shopify trust badges software now includes sophisticated security verification systems that weren’t available in previous years.
These badges indicate that your store meets industry security standards. But to bag one, your site has to be scanned for malware, viruses and other malicious stuff. Although there are some free options available, most stores will probably end up paying for access to a badge like this.
Alternatively, you can take advantage of Shopify’s secure badge, which highlights the fact that Shopify stores meet Payment Card Industry (PCI) standards.
2. Payment badges
Your store probably accepts payments through some well-known and trusted brand names, such as Visa, Mastercard, PayPal, Apple Pay, Google Pay, and emerging Buy Now Pay Later (BNPL) options like Klarna and Afterpay.
So why shouldn’t your Shopify store piggyback off their reputations?
Simply displaying the payment methods available to your customers builds an association with these established brands. This is a great way to nurture trust among shoppers with very little effort.
Modern Payment Options for 2025: With the rise of digital wallets and BNPL services, it’s crucial to display badges for newer payment methods. Studies show that 22% of customers don’t complete purchases if they don’t find their preferred payment methods, and BNPL adoption has increased conversion rates by 2.1% on average.
If you’re using a payment provider which offers Verified by Visa or MasterCard SecureCode, this adds an extra layer of security to customer payments. So, it may be worth using these trust badges in your checkout process as well.
Likewise, if you’re using one well-known shipping partner, you could consider adding their trusted store logo to your checkout process as well.
3. Endorsements
Trust badges from third-party organizations are a great way to show that your business is legitimate and trustworthy.
Maybe your niche business is a member of an exclusive association with strict member standards. Or perhaps, you sell some products which are certified as organic or fair trade.
Because these memberships often come with an application process, they also come with credibility. So it’s always worth adding these Shopify trust badges to your store.
Two of the most trusted endorsements are:
- The Better Business Bureau’s Dynamic Seal: To obtain this, you’ll need to comply with the BBB’s standards of trust and pay an accreditation fee.
- The Google Customer Reviews badge: You’ll need at least 100 customer reviews to be eligible for this program in 2025.
4. Money-back guarantees
Depending on your store’s policies, you can also create your own trust badges to reassure customers that they have nothing to fear when purchasing from your store.
These trust badge options aren’t about security features, but they give shoppers other reasons to feel comfortable purchasing from your store. Think about highlighting perks like money-back guarantees, free returns, free shipping or round-the-clock customer service.
2025 Trends: With the average return rate reaching 16.5% in 2022 and continuing to rise, clear return policy badges have become essential. A 30-day money-back guarantee trust badge can reduce buyer’s remorse and decrease the level of perceived risk.
If you have any of these generous policies in place, you may as well use them to their full advantage.
How to Add Badges to Your Shopify Store
You can strategically add Shopify trust badges to product pages, checkouts and the footers of home pages. There are a few different ways you can do this using modern Shopify trust badges tools.
Using Specialized Apps
The app store features thousands of Shopify apps, including tons of free and paid plug-ins for easily adding trust badges to your Shopify store.
Top Apps for 2025:
- Conversion Bear Trust Badges: Offers over 300+ free trust badges with full customization options. Features a user-friendly interface and works with the latest Shopify themes.
- ShopClimb Trust Badges: Provides geolocation-aware badges so customers see local payment options they trust most. Includes drag-and-drop functionality for easy placement.
- SEOAnt Trust Badges & Icon: Features over 300 customizable badge templates with mobile and desktop optimization.
- Essential Trust Badges & Icons: Allows upload of custom icons and offers flexible placement options anywhere on your store.
The Free Trust Badge app offers hundreds of payment badges to choose from, including Visa, Mastercard, PayPal, Stripe, Apple Pay, Google Pay, and Bitcoin. All you have to do is drag and drop the badge onto your pages.
Modern Shopify trust badges software also includes advanced features like:
- Real-time preview on mobile and desktop
- Automatic badge updates
- A/B testing capabilities
- Analytics tracking for conversion impact
Adding Images
If you don’t want to use an app, you can always add trust badges in the form of Shopify images.
You simply edit your page and manually add the trust badge to your store like you would with any other image. For badges, it’s best to use SVG file formats as they load quickly and will never become pixelated.
This manual process works fine for unique pages. However, if you want your badges to automatically appear on every product page you create, check out the next section.
Editing your store’s code
You can edit your Shopify theme to include your Shopify trust badges of choice. This task isn’t as intimidating as you might think. However, we highly recommend backing up your theme before you change anything!
This detailed tutorial provides instructions on how to add a Shopify secure badge to your store.
If you want to add other trust badges, the process is pretty similar. You just need to save your preferred badge in Shopify first. To do this, go into ‘Files’ within your Shopify settings and upload your badge as an image file. Once again, SVG is the best format.
Beside your uploaded image, a URL will automatically appear. Once you copy it, the process is the same as Shopify’s tutorial. But instead of using the code provided there, you can add this line of code with your own URL inside:
2025 Best Practices: When implementing trust badges through code, ensure they’re optimized for Core Web Vitals and don’t impact your store’s loading speed. Modern Shopify trust badges tools are designed to load in under 30kb to maintain optimal performance.
Strategic Placement for Maximum Impact
Recent studies show that strategic placement of trust badges can significantly impact their effectiveness:
- Checkout pages: Reduce cart abandonment by up to 28%
- Product pages: Increase conversions by displaying payment and security badges near “Add to Cart” buttons
- Footer: Build overall site credibility with security and endorsement badges
- Mobile optimization: With 85% of mobile users abandoning carts, ensure badges are clearly visible on mobile devices
Measuring Trust Badge Effectiveness
In 2025, it’s essential to track the impact of your Shopify trust badges on conversion rates. Use Shopify Analytics or Google Analytics to monitor:
- Cart abandonment rates before and after implementation
- Conversion rate changes by page
- Customer feedback about security concerns
- Time spent on checkout pages
It might take some time, and possibly money, to perfect your store’s trust badges. But with the increase in conversions it provides often ranging from 10-28%, it’s more than worth the investment.
For comprehensive customer service solutions that build trust beyond badges, eDesk integrates seamlessly with Shopify to help you provide exceptional customer support that reinforces the credibility your trust badges establish. Additionally, explore how AI-powered customer service can further enhance customer confidence in your store.
Book a free demo to learn more about how eDesk can optimize your Shopify operations.
