Can UK sellers join Walmart Marketplace? The answer is yes, they now can. Walmart has officially opened its doors to UK businesses by actively recruiting them at the recent UK Seller Summit (which took place on September 9, 2025, in London). This move marks a major milestone in Walmart’s international expansion strategy – it is now offering UK sellers the chance to tap into millions of shoppers across the US, Canada, Mexico, and Chile.
For businesses looking to grow globally, the summit highlighted Walmart’s commitment to equipping international sellers with the tools, knowledge, and resources they need to succeed. Exciting times for eCommerce sellers, we think you’ll agree.
Walmart expands opportunities for UK sellers
Walmart’s expansion into the UK market is part of a larger strategy to strengthen its international eCommerce footprint. By inviting UK businesses to sell on its global platform, Walmart is creating new opportunities for sellers who want to scale their reach beyond Europe.
At the summit, Walmart executives emphasised the retailer’s focus on making cross-border selling simple, profitable, and supported with localised expertise. For sellers, this represents a chance to connect with one of the largest retail customer bases in the world.
Key takeaways from the Walmart UK Seller Summit
The Walmart UK Seller Summit provided direct insights into how UK businesses can integrate seamlessly into Walmart’s global marketplace. Key highlights included:
- Localised guidance tailored to the needs of UK businesses
- Cross-border growth sessions explaining compliance, logistics, and fulfilment
- Access to Walmart’s global customer base, reaching millions in the US, Canada, Mexico, and Chile
This is what Walmart Marketplace leadership had to say at the recent summit: “Our goal is to provide international sellers with the tools to succeed and scale globally.”
Insights into Walmart’s cross-border strategy
Walmart’s strategy is built around empowering international sellers to thrive. By simplifying logistics, offering compliance guidance, and investing in global marketplace tools, Walmart is making it easier for UK sellers to compete on a worldwide stage.
For UK eCommerce sellers, this means:
- Exposure to high-demand consumer markets
- Access to performance metrics to track and improve sales
- Enhanced visibility through Walmart’s trusted brand reputation
Sellers can also lean on resources like cross-border support to navigate regulations, shipping challenges, and cultural differences in each new market.
Support for international sellers
Beyond market access, Walmart is committed to offering strong support for its international sellers. From onboarding assistance to operational guidance, Walmart says it wants to make sure global sellers have everything they need to perform brilliantly. And we’re all for that.
To make the most of this, with tools like eDesk’s Walmart integration, sellers can streamline workflows, centralise communications, and deliver exceptional customer support. This will help you create (and maintain) an efficient and professional selling experience, to boost sales, sure, but also build that all-important customer trust.
Key takeaways and next steps for sellers
The recent Walmart UK Seller Summit signalled a clear opportunity for businesses looking to expand into international markets. Sellers should consider:
- Leveraging Walmart’s global marketplace to reach millions of new customers
- Using localised guidance and training from Walmart to simplify entry into new markets
- Exploring integrations that help maximise efficiency and customer satisfaction
For UK sellers ready to expand their reach, Walmart now provides a pathway to global growth supported by technology, insights, and infrastructure.
FAQs
Can UK sellers join Walmart Marketplace?
Yes. Walmart is actively inviting UK businesses to join its marketplace and sell to customers in the US, Canada, Mexico, and Chile.
What support does Walmart provide to international sellers?
Walmart offers localised onboarding, compliance guidance, cross-border training, and access to performance tracking tools to help sellers succeed globally.
How does Walmart help with cross-border selling?
Through resources, logistics support, and partnerships, Walmart makes sure that international sellers can manage operations efficiently and grow sustainably.
FAQs
Walmart’s recruitment of UK sellers highlights an exciting opportunity for businesses ready to leap feet first into global selling. With localised support, valuable insights, and access to millions of international customers, Walmart is positioning itself as a powerful growth partner for ambitious sellers.
Book a Demo today to see how eDesk can help you optimise your Walmart journey.
