
Anticipating Needs: Using Customer Data for Proactive Support in the UK Market
The UK eCommerce landscape is experiencing unprecedented growth, with retail sales reaching £177.11 billion in 2024 and 62.1 million users expected by 2025. In this
eCommerce Platform & Service Marketplace
UK's Largest Independently Owned Retailers
eDesk, the leading AI-powered eCommerce customer support platform dedicated to unlocking growth, and IRP Commerce, an award-winning eCommerce platform focused on maximizing profitability, today announced an exciting new integration set to transform customer support for high-growth online retailers. This strategic collaboration enables businesses to streamline their service operations, elevate customer experiences, and accelerate revenue growth across global markets.
Fishing Tackle and Bait, a leading online retailer specializing in fishing equipment and outdoor gear, is among the first to successfully adopt this integration. By combining the strengths of eDesk’s AI-driven support platform with IRP Commerce’s data-centric eCommerce solutions, Fishing Tackle and Bait has achieved remarkable improvements in customer response times, operational efficiency, and overall customer satisfaction. This adoption has been instrumental in propelling their rapid rise as one of the fastest-growing retailers in their niche.
“At eDesk, we believe AI should be a growth enabler, not just a support tool. This integration with IRP Commerce exemplifies how smart technology can empower online retailers to scale customer service without compromising on quality. We’re proud to partner with IRP and support Fishing Tackle and Bait’s impressive journey — it’s a clear demonstration of what’s possible when innovation meets ambition”, says Gareth Cummings, Managing Director at eDesk
“This integration represents a powerful leap forward for retailers who want to turn customer service into a competitive advantage. At IRP Commerce, our mission is to help merchants grow profitably — and by partnering with eDesk, we’re giving them the tools to deliver faster, smarter, and more profitable customer experiences. Fishing Tackle and Bait is a standout example of what this partnership can achieve”, says Les Curran, Chief Commercial Officer at IRP Commerce
“After using a competitor software for a number of years we changed to e-Desk as IRP were completing a full integration. The ability to manage Live Chat from E-Desk and the AI enhancements has allowed us to reduce Customer Service response times, improve customer service responses and reduce costs significantly”, says David Burleigh, Managing Director at Fishing Tackle and Bait.
This collaboration highlights eDesk and IRP Commerce’s shared commitment to empowering eCommerce retailers with cutting-edge technology and best-in-class integrations, fostering an environment where businesses can thrive through superior customer service.
For more information about this integration and how it can drive success for your business, please contact:
Ger Knowles, VP of Sales
ger.knowles@edesk.com
Les Curran, Chief Commercial Officer
les.curran@irpcommerce.com
About eDesk
eDesk is the leading eCommerce customer support platform that unifies customer communications from all sales channels into a single smart inbox. Powered by artificial intelligence, eDesk empowers businesses to efficiently manage queries, automate routine interactions, and deliver personalized, high-quality support at scale. As a result, businesses leveraging eDesk not only streamline their support operations but also experience accelerated growth through improved customer satisfaction, increased operational efficiency, and stronger brand loyalty.
About IRP Commerce
IRP has powered over £2 billion in ecommerce transactions to over 170 countries and is the leading ecommerce platform and service marketplace developed in Ireland. The platform is a multichannel, internationalised ecommerce system that brings data intelligence to the centre of ecommerce decision making. Its quantitative approach focuses on how technology can drive sales and profits in ecommerce. IRP’s business model is a ‘win-win’ where all parties benefit from online sales and are aligned to continually work together for growth.
About Fishing Tackle and Bait
Fishing Tackle and Bait is a premier online retailer for fishing enthusiasts, offering an extensive range of quality fishing gear and outdoor equipment. Committed to delivering outstanding products and unparalleled service, Fishing Tackle and Bait has earned a reputation as a trusted brand among anglers, experiencing rapid and sustained growth in the eCommerce sector.
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