Amazon is the largest online retailer in the world, generating $638 billion in revenue in 2024, of which $156.2 billion was generated through third-party seller services. Its 2024 revenue figure propelled Amazon to maintain its position as one of the top companies in the world by revenue. Prior to that, in 2023, the eCommerce company’s net revenue was $574.8 billion, up from $513.98 billion in 2022.
Over 60% of all sales on Amazon marketplaces come from third-party sellers. Read on for more Amazon statistics for 2025.
Amazon has 9.7 million sellers worldwide, of which 1.9 million are actively selling on the marketplace. In 2024, third-party seller services were responsible for $156.2 billion in sales, representing a significant 11% increase from 2023. In addition, sales for independent businesses selling on Amazon continue to grow, with the average Amazon seller in the US generating over $290,000 in annual sales in 2024. More than 55,000 independent sellers generated over $1 million in sales in 2024 alone. Approximately 550 new sellers join Amazon daily in 2025, down from over 4,000 daily in 2021.
The US, UK, and Germany are the Amazon marketplaces that have the greatest number of top sellers. A closer look at how many sellers on Amazon in each of these top markets shows that the US, while still the strongest third-party seller market, maintains its leadership with 1.9 million active sellers representing 60% of all Amazon sellers globally.
After expanding to additional countries, Amazon now operates 20 marketplaces worldwide including the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Japan, Singapore, Turkey, Brazil, Australia, India, UAE, Saudi Arabia, Netherlands, Sweden, Poland, and China.
Amazon marketplace statistics
- Amazon currently has 20 marketplaces: USA, Canada, Mexico, UK, Germany, France, Italy, Spain, Japan, Singapore, Turkey, Brazil, Australia, India, UAE, Saudi Arabia, Netherlands, Sweden, Poland, and China.
- In 2024, Amazon generated approximately $156.2 billion in third-party seller services, representing 24.5% of Amazon’s total revenue and an increase of nearly 11% over the previous year.
- There are over 9.7 million marketplace sellers across all Amazon marketplaces. More than 1.9 million of these are actively selling, with the majority based in North America (US, Canada, Mexico).
- Germany, UK, France, Italy, Spain, Sweden, Netherlands, and Poland make up Amazon’s European marketplace, which represents approximately 24% of all sellers.
- India is Amazon’s fastest-growing marketplace and has become the second-largest marketplace (after North America) surpassing Europe.
- Japan’s share of the Amazon marketplace is around 11%.
- The Middle East, Australia, and Brazil marketplaces each have approximately 1–2% share of total sellers.
- 82% of active Amazon marketplace sellers use FBA.
- Fulfillment by Amazon shipped billions of items worldwide and allows sellers to enhance their sales by 30–50%.
- Amazon Lending has surpassed $3 billion lent to small businesses on Amazon since the program started in 2011.
- There are over 240 million Amazon Prime members worldwide, with 180.1 million in the US alone, representing 67% of American adults.
Amazon statistics from the US
- More than 550 third-party sellers have started selling on Amazon.com daily in 2025, down from over 4,000 daily in 2021.
- A total of more than 1.9 million third-party sellers are actively based in the US.
- In 2024, sales for independent businesses selling on Amazon averaged over $290,000 annually.
- Third-party sellers account for over 60% of total sales on Amazon.
- In 2024, Amazon generated roughly $156.2 billion in third-party seller services.
- More than 55,000 third-party sellers exceeded $1 million in sales in 2024.
- US-based third-party sellers sold an average of 8,600 products per minute in 2024.
- The number of Handmade Makers who surpassed $100,000 in sales grew by double digits in 2024, compared to 2023.
- Top-selling Amazon Handmade categories during the 2024 Holiday shopping season included jewelry, drinkware, and seasonal decorations.
New Amazon sellers
- In 2024, approximately 200,000 new sellers joined Amazon globally.
- This means that there are approximately 550 new Amazon sellers per day in 2025.
- 400,703 new sellers joined Amazon.com in 2021.
- 112,623 new sellers joined Amazon in 2021.
- 80,046 new sellers joined Amazon.co.uk in 2021.
- The highest number of new third-party sellers in the US was recorded during the pandemic period.
Amazon bestsellers
- The top 10 categories on Amazon are: Home & Kitchen; Sports & Outdoors; Toys & Games; Beauty & Personal Care; Health, Household & Baby Care; Kitchen & Dining; Office Products; Garden & Outdoor; Tools & Home Improvement; and Pet Supplies.
- Home & Kitchen is a top-selling category on Amazon, with 35% of small and mid-sized sellers listing products in this category.
- 26% of sellers have products listed in Beauty & Personal Care.
- 20% of sellers have products listed in Clothing, Shoes & Jewelry, and 18% in Toys & Games.
Amazon statistics about feedback
- In 2024, approximately 115 million seller feedback reviews were left on Amazon globally.
- Of these, around 4% of the seller feedback left was negative.
- An average of 9.6 million seller feedback reviews are left each month on all Amazon marketplaces.
- An average of 4 million seller feedback reviews each month on Amazon.com.
- An average of 2 million seller feedback reviews each month on Amazon.co.uk.
- An average of 1.3 million seller feedback reviews on Amazon.de.
Amazon statistics tools and insights
For sellers looking to optimize their Amazon performance, various Amazon statistics tools are available to track marketplace data and seller metrics. Additionally, understanding Amazon SEO best practices can help sellers improve their visibility in this competitive marketplace.
eCommerce businesses can also benefit from implementing a comprehensive customer service strategy to stand out among the millions of sellers on Amazon. For those interested in expanding beyond Amazon, exploring European marketplace alternatives can provide additional growth opportunities.
The future of Amazon selling
With Amazon’s continued dominance in eCommerce, accounting for 37.6% of all US eCommerce sales in 2023, the platform shows no signs of slowing down. The company’s daily revenue of approximately $1.75 billion in 2025 demonstrates the massive scale of the opportunity available to sellers.
However, success on Amazon requires more than just listing products. Selling on Amazon successfully involves understanding the platform’s algorithms, optimizing product listings, managing customer service effectively, and leveraging tools like Amazon’s request a review feature to build positive feedback.
The platform’s evolution from a simple online bookstore to a comprehensive eCommerce ecosystem demonstrates how many products does Amazon have—with over 350 million products available across all categories, including items from third-party sellers worldwide.
For sellers looking to improve their Amazon customer service and automate review requests, eDesk offers comprehensive tools to help manage marketplace communications effectively. Our platform integrates with Amazon and other major marketplaces to streamline customer support operations. Take a Free Demo now, to see how it could transform your eCommerce business – on Amazon, and beyond.
