Over the past decade, the growth of eCommerce has been phenomenal and it won’t be slowing down any time soon. Don’t just take our word for it—the stats speak for themselves.
As online competition increases, sellers need to be smart about their approach to business. To help inform your selling strategy, we’ve compiled 60 of the most interesting ecommerce statistics 2025 to give you an insight into the ongoing ecommerce boom. Let’s get into it.
Why are eCommerce Statistics Important?
eCommerce businesses that keep on top of the latest trends stay ahead of the game. Not only can understanding trends and statistics help you make better business decisions, they can play into your long-term strategy.
If you know that a certain product niche is growing in popularity, you can pivot your business to move into that niche, for example. Plus, statistics about how consumers access eCommerce can also help. If you discover that buyers in your niche tend to use their mobile devices and tablets to buy things, for example, you can make sure your store is mobile-optimized.
You can monitor the popularity of online shopping, too. If you’re currently running a brick-and-mortar store and want to know whether it’s worth pivoting into ecommerce, these stats can help you decide.
General eCommerce Statistics
The following data aims to provide some tips, trends, and a general outlook on eCommerce growth trends 2025 for the year to come.
- As of 2025, there are around 2.77 billion online shoppers. That’s a pretty big potential audience for your products and services. (SellersCommerce)
- Global eCommerce sales are projected to reach $6.42 trillion in 2025, representing a 6.86% year-over-year increase. (eMarketer)
- 29% of small businesses in the US don’t have a website. This presents a significant opportunity for businesses to establish their online presence. (Zippia)
- 49% of Americans have an app which provides retail deals and discounts. This shows the importance of mobile app marketing strategies. (RetailMeNot)
- Consumer spending via chat is expected to reach $142 billion by 2025, growing from $112 billion in 2023. (Yellow.ai)
- 73% of Americans are more likely to buy a product or service after watching an online video about it. Video marketing continues to be a powerful tool for eCommerce conversion. (Animoto)
- 75% of consumers want brands to reduce packaging. Sustainability is becoming increasingly important in eCommerce consumer insights. (Nosto)
- 32% of Gen Z consumers shop online daily, showing the frequency of online shopping behavior among younger demographics. (The Current)
- 66% of consumers are willing to pay more for sustainable brands. Environmental consciousness is driving purchasing decisions. (Medium)
- 43% of online shoppers have made a purchase from bed; 25% from the bathroom and 23% from the office. This highlights the convenience factor of eCommerce. (The Giving Machine)
- eCommerce accounts for 20.5% of total retail sales worldwide in 2025, showing the continued shift toward digital shopping. (Statista)
- It’s predicted that eCommerce will account for half of B2B revenue by 2025. B2B ecommerce is experiencing rapid growth. (Episerver)
- More than 1.75 million merchants sell on Shopify from over 175 different countries, demonstrating the global reach of eCommerce platforms. (eDesk)
- The subscription ecommerce sector is anticipated to surpass $450 billion by 2025, a massive leap from its $15 billion valuation in 2019. (SellersCommerce)
- 52% of online shoppers look for products internationally, showing the global nature of modern eCommerce. (SellersCommerce)
Mobile eCommerce Statistics
Mobile eCommerce statistics show that mobile sales aren’t going anywhere anytime soon. In fact, they’re increasing. Here are some stats that underline the importance of mobile optimization and provide insight into online shopping trends.
- Mobile eCommerce sales reached $2.51 trillion in 2025, accounting for 59% of total eCommerce sales worldwide. (Backlinko)
- 69% of in-store shoppers would rather read a review on their phone than ask a store assistant for advice. This shows how mobile devices influence purchasing decisions even in physical stores. (RetailMeNot)
- The Amazon app has over 197 million monthly active users as of 2023, demonstrating the power of mobile marketplace apps. (Yaguara)
- eBay has 135 million active users in 2023, showing continued strength in the marketplace sector. (Yaguara)
- 30% would never return to that particular retailer’s mobile website again after a negative experience. Mobile optimization is crucial for customer retention. (Keep it Usable)
- Mobile shopping is particularly common among users under 50, highlighting demographic trends in mobile commerce. (Pew Research Center)
- 92% of adults between 30 and 49 make online purchases using a smartphone, showing high mobile adoption in this key demographic. (Pew Research Center)
- 70% of shoppers prefer using smartphones for online shopping, making mobile optimization critical for success. (Hostinger)
- In March 2025, mobile devices accounted for 75% of eCommerce site traffic, demonstrating mobile’s dominance in online shopping. (Dynamic Yield)
Online Marketplace Statistics
Online marketplaces such as eBay, Etsy, and Amazon are hotspots for eCommerce activity. Here are some marketplace data 2025 stats to help you decide if using one is the right move for your business.
- eBay has roughly 18.3 million sellers, creating a highly competitive marketplace environment. (Yaguara)
- There are currently 9.7 million sellers on Amazon, demonstrating the platform’s massive seller ecosystem. (GitNux)
- Over 150,000 sellers on Amazon have more than $100,000 in annual sales, indicating significant earning potential on the platform. (GitNux)
- 80% of top Amazon sellers also sell on other platforms and marketplaces, showing the importance of multichannel strategies. (BigCommerce)
- Nearly 38% of all online purchases in the US were made on Amazon in 2023, demonstrating the platform’s market dominance. (Influencer Marketing Hub)
- After selecting a product on an eCommerce website, 90% of shoppers visit Amazon to compare prices, highlighting Amazon’s role in price comparison. (BigCommerce)
- There are currently 200 million Amazon Prime subscribers worldwide, showing the power of subscription-based loyalty programs. (Search Logistics)
- More than half (60%) of eBay’s gross merchandise volume involves a touchpoint on a mobile device, emphasizing mobile’s importance in marketplace sales. (eDesk)
- Amazon ships to more than 100 countries, showcasing the platform’s global logistics capabilities. (eDesk)
Shopping Cart Statistics
Understanding how and why users abandon their carts can help you adjust your strategy to ensure your site visitors convert. These cart abandonment rates 2025 stats can help.
- The global online shopping cart abandonment rate reached 70.19% in 2025, crossing the 70% mark for the first time in a decade. (Baymard Institute)
- On Black Friday 2023, the abandonment rate was over 70%, showing that even high-traffic shopping days face conversion challenges. (Statista)
- In 55% of cases, cart abandonment at checkout is caused by shipping and taxes being too high, highlighting the importance of transparent pricing. (Drip)
- 18% of online shoppers have abandoned an order because checkout is too complicated, emphasizing the need for streamlined checkout processes. (Baymard Research)
- 34% of online shoppers abandon checkout because the site wanted them to create an account, showing the value of guest checkout options. (Drip)
- Mobile cart abandonment rates are the highest at 85.65%, significantly higher than desktop abandonment rates. (WiserNotify)
Email Marketing eCommerce Statistics
Email continues to play a significant role in driving traffic and sales for eCommerce businesses in 2025.
- 61% of subscribers would like to receive promotional emails every week, showing consumer appetite for email marketing. (MailModo)
- 57% of top eCommerce companies send email marketing blasts to new users, highlighting the importance of welcome email sequences. (Notify Visitors)
- 45% of cart abandonment emails are opened, making them an effective recovery tool. (Moosend)
- Marketers see a 760% increase in returns from email when moving to segmented campaigns, demonstrating the power of personalization. (Campaign Monitor)
Social Media eCommerce Statistics
As eCommerce grows on social media with the likes of TikTok shopping, here are some social commerce trends statistics to guide your strategy going forward.
- Global social commerce sales are set to reach $1.2 trillion by 2025, representing massive growth in social shopping. (Shopify)
- 80% of Instagram users refer to the app when making a purchase, showing Instagram’s influence on buying decisions. (Facebook Business)
- After being presented with product information in their feed, 87% of Instagram users take action, such as following a brand, visiting a website, or buying something. (Facebook Business)
- The social share of eCommerce sales is almost 5% and growing rapidly. (Influencer Marketing Hub)
- 25% of consumers want to be contacted by brands via social media, highlighting the importance of social customer service. (Statista)
- 68% of Gen Z searches for products on social media, with 22% completing purchases directly on social platforms. (Shopify)
Customer Experience eCommerce Statistics
Providing an excellent customer experience is a must. By creating a loyal customer base with an unparalleled customer experience, you can not only attract users to your store, but keep them coming back. These statistics will help you understand how.
- 72% of customers will share a positive experience with 6 or more people, showing the power of word-of-mouth marketing. (SuperOffice)
- For 73% of consumers, customer experience is an important factor in their purchasing decisions, making CX a competitive differentiator. (PwC)
- 85% of brands believe they offer personalized customer experience, but only 60% of consumers agree, highlighting a significant perception gap. (Twilio)
- 99.9% of customers read online reviews before making a purchase, emphasizing the importance of review management. (Trust Pulse)
- 81% of customers make decisions based on their level of trust in a brand, showing trust as a key conversion factor. (FinancesOnline)
- Loyal customers will pay an average of 33% more for brands they’re loyal to, demonstrating the value of customer retention. (FinancesOnline)
Customer Service eCommerce Statistics
Providing excellent customer service is the key to boosting brand awareness and enjoying long-lasting loyalty from consumers who shop with you. Here are some eCommerce customer service stats that highlight the need to put excellent service at the center of your strategy.
- Only 19% of customers say that customer service today exceeds their expectations, indicating significant room for improvement. (Gnani)
- 82% of customers will spend more money on online brands that deliver excellent service, showing the ROI of good customer service. (Gnani)
- 90% of American shoppers use customer service as a deciding factor in whether to do business with a company, highlighting its importance in purchase decisions. (eDesk)
- 94% of customers say they’re more likely to purchase from a brand again after a positive customer service experience, emphasizing retention benefits. (Oberlo)
- Businesses lose more than $75 billion per year because of poor customer service, showing the cost of inadequate support. (Fortunly)
Key Takeaways: Leveraging eCommerce Statistics for Success in 2025
The data reveals several critical trends that will define eCommerce success in 2025:
Mobile-First is Non-Negotiable: With mobile commerce accounting for nearly 60% of total ecommerce sales and 75% of traffic, optimizing for mobile isn’t optional—it’s essential for survival.
AI in eCommerce and Personalization Drive Revenue: Businesses implementing AI-driven personalization and eCommerce personalization trends see significant growth, with some experiencing substantial revenue increases.
Social Commerce is Exploding: With $1.2 trillion in sales projected for 2025, social platforms are becoming serious sales channels that require dedicated strategies.
Cart Abandonment Requires Urgent Attention: At over 70% abandonment rates, businesses are leaving massive revenue on the table. Implementing recovery strategies and optimizing checkout processes should be top priorities.
Customer Experience is Everything: With consumers having endless options, exceptional service and seamless experiences are what separate winners from losers in the eCommerce game.
These eCommerce statistics for 2025 paint a picture of incredible opportunity coupled with intense competition. Success will belong to those who embrace mobile optimization, leverage AI for personalization, capitalize on social commerce trends, and prioritize exceptional customer experiences.
Final Words
So, there you have it! Armed with the latest in ecommerce research, you can use these stats to shape your own eCommerce strategy going forward.
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