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Top customer service strategies for international expansion in 2024

Learn how top multinational eCommerce sellers such as Sennheiser, Pertemba and Wetsuit Outlet are leveraging a unified help 
desk to help them expand internationally; plus continue to provide exceptional customer service and even reduce their costs.

increase in revenue was achieved during the 2023 peak season by sellers who adopted international multichannel strategies
Managing costs in eCommerce has never been as important as it is in 2024, given the heightened competitive landscape. Here are 9 strategies that sellers such as Sennheiser, Pertemba, Wetsuit Outlet and more are deploying to optimize their costs. If you’d like to learn more, talk to our team about how you can save on costs in 2024.

Top strategies for international expansions

Empower your team with the features they need to resolve customer issues, rapidly and in real-time.

Unified Inbox

Centralize global customer communications across all your sales and communication platforms and time zones through a unified smart inbox.

AI multilingual support & chatbots

Implement realtime AI-powered multilingual support to eliminate language barriers, reducing agent headcount whilst improving response times.

300+ integrations

Integrate with nearly 300 international marketplaces and web stores to streamline customer service operations.

Real-time updates

Utilize global shipping and order tracking integrations for real-time updates to customers.


Develop templates tailored to each international market and sales channel to accommodate the nuances of customer expectations across all regions you sell in.

Insights and reporting

Access and analyze country-specific insights and reporting and make data-driven decisions, to tailor your service, product and marketing strategies.

24/7 customer support

Offer 24/7 customer support that is highly personalized to the query, the customer and the order; catering to customers in different time zones.

Smart feedback requests

Leverage smart selective feedback requests to maximize 5* reviews and expand into new markets with ease.

Customize automated workflows

Customize automated workflows to match regional sales volumes, channel and product-specific performance and market demands.

Wetsuit Outlet is Europe’s largest water sports clothing and equipment supplier. Before using eDesk, their systems were disjointed.

They had their tickets, live chat and phone all through different systems. There was no way to effectively assign tickets to different agents and no way to manage or record response times. By implementing a unified inbox, they were able to deliver enhanced efficiency and reduce their response time by 38%.

Pertemba results using eDesk

45% marketing growth, while maintaining 97.6%

Irene Epp Service Delivery Manager at Pertemba Global

“With eDesk we have managed to reduce our second line response team in a way that helps the company really grow. Even with more marketplaces being introduced, we can keep the support team small.”

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