Si vous cherchez des conseils aux vendeurs pour le Prime Day d’Amazon, vous n’êtes pas le seul. Avec Amazon Prime Day 2025 à l’horizon, les vendeurs de commerce électronique s’empressent de se préparer à l’afflux d’acheteurs avides de bonnes affaires.
Alors, comment préparer votre magasin pour qu’il réussisse ? Ici, à eDeskNous savons que la clé de la gestion et de la croissance d’une entreprise en ligne prospère est de fournir un service à la clientèle de premier ordre. Et si cela vous semble une tâche ardue, ne vous inquiétez pas ! Nous sommes là pour rendre le support client plus facile, plus rapide et beaucoup moins stressant. Poursuivez votre lecture pour découvrir 10 Amazon Prime Day 2025 les meilleures pratiques en matière de service à la clientèle que vous pouvez mettre en œuvre dès aujourd’hui. Nous vous donnerons même quelques conseils supplémentaires pour vous aider à vous démarquer de la concurrence.
Qu’est-ce que le « Prime Day » d’Amazon ?
Le premier Prime Day d’Amazon a eu lieu le 15 juillet 2015 et a marqué le 20e anniversaire du site web. Depuis, le Prime Day est devenu la grande fête estivale des soldes et du shopping que l’on connaît aujourd’hui.
À l’occasion du 30e anniversaire du site web, l’Amazon Prime Day de cette année se déroulera sur quatre jours, du 8 au 11 juillet. Pendant l’événement, les acheteurs peuvent trouver des offres exclusives sur tout, d’Amazon Music et des produits de la marque Amazon aux vêtements et à la literie, en passant par les ordinateurs portables, les écouteurs et d’autres produits électroniques.
Un grand nombre de ces offres sont des « offres éclair », c’est-à-dire des offres limitées dans le temps et en quantité. D’autres sont des « offres phares », disponibles pendant toute la durée du Prime Day (ou jusqu’à épuisement des stocks). vend la marchandise).
Selon les estimations, les clients ont acheté plus de 300 millions d’articles dans le monde entier lors du Prime Day 2022.. Cela signifie qu’avec le Black Friday/Cyber Monday, l’Amazon Prime Day représente une formidable opportunité de vente pour les vendeurs de commerce électronique. En outre, cet événement offre une excellente occasion de se faire connaître et de générer une excellente réputation pour votre marque. Eh bien, tant que le service clientèle et quelques autres aspects sont corrects…
10 bonnes pratiques pour le service client de l’Amazon Prime Day
Comme nous l’avons déjà mentionné, le fait de tuer Amazon Prime Day 2025 dépend de la fourniture d’un un service client extraordinaire. Lisez la suite pour découvrir les meilleures pratiques d’eDesk pour améliorer votre support client avant, pendant et après le Prime Day.
1. Hire enough staff
Assurez-vous d’embaucher suffisamment de personnel pour gérer l’afflux de demandes de service à la clientèle lors du Prime Day. Avec des millions de clients à la recherche d’offres et de réductions, votre équipe de service clientèle doit se préparer à répondre à une grande variété de demandes de la part des acheteurs.
Cela peut signifier que vous devez embaucher des travailleurs saisonniers supplémentaires pour compléter votre équipe d’assistance à la clientèle. Il se peut également que vous deviez faire appel temporairement à l’aide d’autres services ou demander à des employés à temps partiel de travailler à temps plein pour l’événement.
L’utilisation d’outils appropriés peut toutefois améliorer l’efficacité de votre personnel et donner l’impression que vous disposez d’une main d’œuvre supplémentaire. Par exemple, eDesk permet aux vendeurs de centraliser la messagerie client de toutes leurs boutiques Amazon dans une boîte intelligente. Notre logiciel de support client alimenté par l’IA vous aide à hiérarchiser facilement les messages, à répondre plus rapidement avec des modèles, à proposer un chat en direct, et bien plus encore. Vous pouvez même utiliser L’IA répond « les mains libres » à des demandes simples ou courantes.. Cela signifie que vous pouvez résoudre les questions des clients en une fraction de tempset potentiellement en réduisant le nombre d’employés nécessaires.
2. Put together an Amazon Prime Day customer service strategy
Vous devez également mettre en place une stratégie complète d’assistance à la clientèle pour vous assurer que vos clients reçoivent l’aide dont ils ont besoin aussi rapidement et efficacement que possible. Il s’agit notamment de mettre en place les bons canaux de communication. Amazon vous permet désormais de créer un lien vers votre centre d’assistance sur votre propre site web. Veillez donc à disposer d’une ligne téléphonique dédiée au service clientèle, d’un service d’assistance en ligne et d’un service d’information en ligne. option de chatet une assistance par courrier électronique sont disponibles.
Une fois de plus, la rationalisation de votre assistance à la clientèle par le biais d’eDesk simplifie grandement l’élaboration d’une stratégie. Tout peut être fait à partir de votre tableau de bord eDesk. Vous pouvez définir des règles spécifiques, filtreset bien plus encore pour organiser votre messagerie, répartir les responsabilités et organiser votre service clientèle en toute simplicité.
3. S’assurer que tous les membres de l’équipe comprennent leurs responsabilités
Every team member needs to understand their role and how they can contribute to the brand’s Prime Day success. Make sure each staff member knows and fully comprehends their responsibilities. These could include responding to customer inquiries quickly and efficiently, providing accurate product information, and addressing any customer service issues.
Using help desk software like eDesk? You also need to make sure you’ve set up any necessary message allocation rules. For example, if certain staff members handle specific types of inquiries (questions about returns and refunds, for instance), you can have those queries automatically routed to the appropriate agent. This results in less time spent routing messages for your staff and less waiting to receive help for your customers.
4. Fixer les bonnes attentes et être proactif
Set the right expectations with customers to ensure a successful Amazon Prime Day 2025. For example, communicate transparently about any delays or issues that may arise during Prime Day so that customers know what to expect.
Know that shipping on certain items will be delayed? Put that note in your Amazon Prime Day product description pages so shoppers know deliveries will take longer than usual.
It’s also important to anticipate customer needs and be prepared to provide solutions quickly. This means being proactive in monitoring customer inquiries and finding creative solutions to any issues or concerns they may have. Doing so will help ensure that customers feel confident in their purchasing decisions and are satisfied with the level of service they receive.
5. Répondre rapidement et avec précision
One of the most effective ways to provide stellar customer service is to respond quickly and accurately to inquiries. In fact, according to recent data, 60% of consumers say long wait times are the most annoying part of customer service interactions.
Customers want to feel like their needs are being taken seriously, so make sure your customer service team is well-trained in responding to inquiries in a timely manner—even during crazy-busy times like Prime Day. It’s also important that responses are accurate and provide helpful solutions to customers’ questions or concerns.
Did you know that you could improve response times by 4X using our customer support software? Just ask online consumer electronics seller Tekeir, who reports a 60% boost in customer service efficiency since joining eDesk!
6. Assurez-vous de disposer de toutes les informations nécessaires
Equip your team with all of the information they need to answer customer inquiries during Amazon Prime Day 2025. This includes having access to product descriptions, sales stats, and other key data points in order to provide accurate and helpful answers to customers.
Additionally, make sure your team has a thorough understanding of the terms and conditions associated with any deals or discounts that are offered during Prime Day.
eDesk gives you everything you need to answer customer queries right in front of you. View order numbers, tracking numbers, and more alongside the ticket (message). No more switching screens to search for info.
7. Utiliser l’IA/l’automatisation pour gagner du temps et booster les performances.
Utilize AI and automation technologies to make the most of Amazon Prime Day 2025. eDesk’s AI-driven tools help automate customer service tasks and even let you respond “HandsFree” to certain queries. This frees your team up to focus on more complex issues while providing customers with accurate, timely responses.
eDesk is a real game changer in this area. Our smart tools like AI classifications, message summaries, and sentiment analysis truly take customer support to the next level. With these features, you can see a snapshot of customer questions and moods before even reading the full message. We’ll also recommend the best response template based on the context of a customer’s message. And our two-way, AI-powered translations enable you to seamlessly communicate with customers across the globe.
Prime Day is poised to break records again in 2025. This 4-day extravaganza is a sure-fire way to generate revenue quickly. However, this influx in sales also comes with its own set of challenges and headaches that can negatively impact sales now and going into the holiday season.
Automation to the rescue!
Our experts from eDesk and Repricer got together to explore how automation can help with some of the hands-on tasks of Prime Day. Some of what they discussed include:
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Prime Day support and repricing trends that affect the bottom line
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Challenges that reach beyond just Prime Day
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5 simple, easy ways to set up support automation that’s proven to 4x response times (and sales)
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5 powerful ways to set your pricing strategy on automation to take your Prime Day sales to the next level
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FAQ with eDesk VP of Americas and Repricer Product Manager
Découvrez la réponse complète du webinaire dans la vidéo ci-dessous
8. Créer des modèles à l’avance
We’ve already mentioned templates a few times, but this topic commands its own section. Create customer service templates ahead of Prime Day to save time and ensure accuracy throughout the event.
With templates for FAQs, your team can send the right response without having to craft a new answer each time. Pre-made templates can also ensure customers receive the same level of service regardless of which customer service agent helps them.
eDesk enables you to use pre-written templates (which can be edited, branded, and personalized) or create your own. Our AI will also suggest the right template based on a customer’s message. Plus, you can set up templates to send out automatically (for instance, if your office is closed). Learn more about how to save loads of time and effort with eDesk templates here.
9. Rester calme et serviable sous pression
Traiter un volume important de demandes de renseignements de la part des clients peut s’avérer accablant. Veillez à ce que votre équipe de service à la clientèle soit bien formée pour gérer ces situations avec élégance. En outre, communiquez avec votre équipe sur les lignes directrices et les processus que vous avez mis en place. Ainsi, les agents de votre service clientèle savent comment réagir dans les situations difficiles.
Les périodes de forte activité comme l’Amazon Prime Day peuvent être stressantes pour votre personnel, mais n’oubliez pas que chaque demande de client est importante. Suivez les mêmes bonnes pratiques de service à la clientèle qu’à n’importe quel autre moment de l’année. Il peut s’agir d’aborder les interactions avec un comportement amical, de répondre aux questions de manière approfondie, de faire preuve d’empathie et d’en faire un peu plus. Pour en savoir plus sur la manière d’offrir un excellent service à la clientèle, consultez nos 10 meilleurs conseils en matière de service à la clientèle pour les vendeurs de commerce électronique.
9. Rester calme et serviable sous pression
Dealing with a high volume of customer inquiries can be overwhelming. Make sure your customer service team is well-trained in how to handle these situations with grace. Additionally, communicate with your team about any guidelines and processes you have in place. This way, your customer service agents know how to respond in difficult situations.
Busy times like Amazon Prime Day can be stressful for your staff, but remember: every customer query is important. Follow the same customer service best practices you would any other time of year. These may include approaching interactions with a friendly demeanor, answering questions thoroughly, showing empathy, and going the extra mile. To learn more about providing great customer support, check out our top 10 customer service tips for eCommerce sellers.
10. Surveiller les commentaires du service clientèle d’Amazon Prime Day
Remain aware of any customer feedback or reviews during Amazon Prime Day 2025. Keeping an eye on what shoppers are saying about your products can help you identify any areas that need improvement. Responding to customer feedback can also help create a stronger relationship with shoppers and show that you value their opinions.
Once again, eDesk makes this easy with FeedbackExpress. FeedbackExpress enables you to target reviews from happy customers, personalize review requests, and grow your brand. In fact, Tekeir now maintains a remarkable 98% Amazon seller feedback rating thanks to using eDesk and FeedbackExpress.
5 autres conseils aux vendeurs pour le Prime Day d’Amazon
Have your customer service strategized, streamlined, and ready to go for Prime Day? Great! There are still a few more pro tips you can follow to make the event a success for your brand. Here are the top 5…
1. Renforcer les niveaux de stocks
It’s essential to ensure that your inventory levels are well-stocked ahead of Amazon Prime Day 2025. Having a strong inventory will help you avoid any issues with out-of-stock items during the peak shopping period. Additionally, make sure your team is aware of any regulations and restrictions that may apply to specific items so they can provide accurate information to customers.
2. Améliorer les listes, les descriptions et les titres des produits
In order to maximize sales during Amazon Prime Day 2025, it’s important to ensure that your product listings, descriptions, and titles are as effective and informative as possible. Use high-quality images, detailed descriptions, and catchy titles to draw in customers and help them make an informed decision about what to purchase. Additionally, make sure your team is familiar with any special deals or discounts that may be offered during Prime Day so they can answer customer inquiries accurately and quickly.
3. Concevoir des offres, des réductions et d’autres offres spéciales
One way to create a positive customer experience during Amazon Prime Day 2025 is to offer special discounts, promotions, or free shipping options to your customers.
As we said before, there are thousands and thousands of deals spanning thousands of products (or even possibly millions of items) throughout this shopping event. Prime Day deals can include steep discounts on everyday essentials, Prime Music, electronics, apparel, Kindle e-readers, cookware, home and garden supplies, and anything else you can imagine. There are invite-only deals, exclusive discounts, Subscribe & Save deals, and much more. Plus, shoppers can often get Amazon Prime free same-day delivery on a host of items.
There are even plenty of deals and discounts on the membership fee for subscription services like Amazon Fresh food delivery, Amazon Prime gaming and Amazon video discounts, or Amazon Prime membership itself (such as a 30-day free trial or six-month trial). For example, during Amazon Prime Day 2025, students can score a free six-month trial of Amazon Prime as long as they have an .edu email address. Note: While Prime Day deals are also available to non-Prime members, Prime members will usually receive the best discounts during Prime Day.
With that in mind, it is crucial that your deals are attractive enough to stand out from the competition. Consider creating discounts or promotions on certain items as well as bundling products together in order to create more value for customers and increase sales. Additionally, make sure to communicate your offers clearly to customers so they understand exactly what they’re getting. Invite shoppers to join your email list so you can send deal alerts and deal notifications to their email address. Shoppers who download the Amazon Shopping mobile app will also receive push notifications when deals go live.
4. Cibler la boîte d’achat avec une refonte intelligente (et automatique) des prix
Monitoring prices in real-time is an important part of optimizing sales during Amazon Prime Day 2025. Utilizing automated pricing tools can help sellers stay on top of changes to competitors’s prices and react quickly to ensure they remain competitive. Additionally, tracking price changes can also help you determine the best time to launch deals and discounts in order to maximize revenue.
Want to automatically reprice your items without breaking a sweat? Use eDesk’s Amazon repricing tool, Repricer.com.
When it comes to winning the Buy Box, Amazon’s algorithm takes into consideration multiple factors, including price, fulfillment, feedback, and inventory depth. Repricer.com takes the work out of pricing by offering you the flexibility to automatically adjust your prices based on these factors and hundreds more.
Our AI features target the Buy Box & help keep you there. We analyze billions of price changes every week, keeping you one step ahead of the competition. In fact, Repricer.com customers see an average increase of 143% in Amazon sales within just 30 weeks of using the tool!
5. Tirer parti des médias sociaux et des stratégies de marketing par courrier électronique
Social media can be a powerful tool for sellers when it comes to promoting their offers during Amazon Prime Day 2025. Consider creating unique and engaging posts about your products and discounts that will help draw attention from potential customers. Additionally, you can use social media to run contests or giveaways as a way to further promote your offers and attract more customers.
Shoppers often also reach out via social media to ask questions, so make sure you’re paying attention to your messages. eDesk makes this easy with our seamless integrations with a multitude of social media platforms—including Facebook, Instagram, Twitter, and WhatsApp.
6. Analyser les données post-événement
Following Amazon Prime Day 2025, it’s important to analyze the data from the event in order to better understand how your efforts paid off. Make sure to track key performance indicators such as sales, customer satisfaction, and average order value in order to identify any areas where improvements can be made for future events. Additionally, this data can also help you plan your strategy for upcoming shopping periods so you’re well-prepared for success.
With comprehensive, AI-driven insights from eDesk, you can analyze everything from which products receive the most inquiries or returns to which items are your best sellers.
Meilleures pratiques du service client pour le Prime Day d’Amazon : Réflexions finales
If you want to crush Amazon Prime Day 2025, you need to smash customer service and shore up other aspects of your business. Follow our best practices and tips above to delight shoppers, streamline processes, automate certain tasks, and propel your brand to new heights during this year’s shopping extravaganza.
And remember, you don’t have to do it alone. In fact, you shouldn’t! In order to provide the best possible experience for customers during Amazon Prime Day 2025, sellers must have access to the right tools and technologies. Utilizing customer service solutions such as eDesk’s AI-driven customer support software and automation tools can help streamline responses and ensure accuracy, freeing up time for your team to focus on absolutely rocking Prime Day.
Ready to get started now and have eDesk up and running for Amazon Prime Day 2025?
