Se stai cercando consigli per l’Amazon Prime Day per i venditori, non sei il solo. Con Il Prime Day di Amazon 2025 all “orizzonte, i venditori di e-commerce si stanno preparando per affrontare l” afflusso di acquirenti affamati di offerte.
Quindi, come potete impostare il vostro negozio per il successo? Qui a eDeskSappiamo che la chiave per gestire e far crescere un “attività online fiorente è fornire un servizio clienti di alto livello. E se questa sembra una prospettiva scoraggiante, non preoccuparti! Siamo qui per rendere l” assistenza clienti più facile, più veloce e meno stressante. Continua a leggere per scoprire 10 Amazon Prime Day 2025 Le migliori pratiche del servizio clienti che puoi implementare oggi stesso. Condivideremo anche qualche altro consiglio per aiutarvi a battere la concorrenza.
Che cos’è l’Amazon Prime Day?
Il primo Amazon Prime Day si è svolto il 15 luglio 2015 e ha segnato il 20° anniversario del sito web. Da allora, il Prime Day si è trasformato in un’enorme svendita estiva e in una stravaganza di acquisti che oggi conosciamo.
Per celebrare il 30° anniversario del sito, quest “anno l” Amazon Prime Day durerà 4 giorni, dall “8 all” 11 luglio.. Durante l’evento, gli acquirenti potranno trovare offerte esclusive su qualsiasi cosa, da Amazon Music e prodotti a marchio Amazon a vestiti e biancheria da letto, fino a computer portatili, cuffie e altri prodotti elettronici.
Molte di queste offerte sui prodotti sono “offerte lampo”, ovvero offerte a tempo limitato e in quantità limitata. Altre sono “offerte spotlight”, disponibili per tutta la durata del Prime Day (o fino a quando le scorte non saranno esaurite). si svende).
Secondo le stime, i clienti hanno acquistato più di 300 milioni di articoli in tutto il mondo durante il Prime Day 2022.. Ciò significa che, insieme al Black Friday/Cyber Monday, l’Amazon Prime Day rappresenta una straordinaria opportunità di vendita per i venditori di e-commerce. Inoltre, questo evento offre una grande opportunità per ottenere visibilità e generare una reputazione stellare per il vostro marchio. Beh, a patto che il servizio clienti e alcune altre cose siano corrette…
10 migliori pratiche di assistenza clienti per l’Amazon Prime Day
Come abbiamo già detto, uccidere Amazon Prime Day 2025 dipende dall’offerta di un servizio clienti straordinario. Continua a leggere per scoprire le migliori pratiche di eDesk per migliorare la tua assistenza clienti prima, durante e dopo il Prime Day.
1. Hire enough staff
Assicuratevi di assumere abbastanza personale per gestire l’afflusso di richieste di assistenza ai clienti del Prime Day. Con milioni di clienti alla ricerca di offerte e sconti, il vostro servizio clienti deve prepararsi a gestire un’ampia varietà di richieste da parte degli acquirenti.
Questo può significare che dovrete assumere altri lavoratori stagionali per completare il vostro team di assistenza clienti. Potresti anche dover ricorrere all “aiuto di altri reparti in via temporanea o chiedere a persone part-time di lavorare a tempo pieno per l” evento.
L “uso degli strumenti giusti, tuttavia, può migliorare l” efficienza del tuo staff e far sembrare che tu abbia un paio di mani in più. Ad esempio, eDesk consente ai venditori di centralizzare la messaggistica dei clienti di tutti i loro negozi Amazon in un’unica casella di posta intelligente.. Il nostro software di assistenza clienti con intelligenza artificiale vi aiuta a dare facilmente priorità ai messaggi, a rispondere più velocemente con modelli, a offrire una chat dal vivo e molto altro ancora. Puoi anche utilizzare Intelligenza Artificiale per rispondere “a mani libere” a richieste comuni o semplici. Questo significa che puoi risolvere le richieste dei clienti in una frazione di tempopotenzialmente con un minor numero di dipendenti.
2. Put together an Amazon Prime Day customer service strategy
È inoltre necessaria una strategia di assistenza clienti completa per garantire che i clienti ricevano l’aiuto di cui hanno bisogno nel modo più rapido ed efficiente possibile. Questo include la creazione dei giusti canali di comunicazione. Amazon consente ora di collegare il centro di assistenza al proprio sito web. Quindi, assicurati di avere una linea telefonica dedicata al servizio clienti, un servizio di assistenza in tempo reale e una linea telefonica dedicata al servizio clienti. opzione chate l’assistenza via e-mail.
Anche in questo caso, semplificare l’assistenza clienti attraverso l’eDesk rende molto più semplice l’elaborazione di una strategia. Tutto può essere fatto attraverso la dashboard di eDesk. Puoi impostare regole specifiche, filtrie molto altro ancora per organizzare la messaggistica, assegnare le responsabilità e organizzare il servizio clienti con facilità.
3. Assicurarsi che tutti i membri del team comprendano le proprie responsabilità.
Every team member needs to understand their role and how they can contribute to the brand’s Prime Day success. Make sure each staff member knows and fully comprehends their responsibilities. These could include responding to customer inquiries quickly and efficiently, providing accurate product information, and addressing any customer service issues.
Using help desk software like eDesk? You also need to make sure you’ve set up any necessary message allocation rules. For example, if certain staff members handle specific types of inquiries (questions about returns and refunds, for instance), you can have those queries automatically routed to the appropriate agent. This results in less time spent routing messages for your staff and less waiting to receive help for your customers.
4. Stabilire le giuste aspettative ed essere proattivi
Set the right expectations with customers to ensure a successful Amazon Prime Day 2025. For example, communicate transparently about any delays or issues that may arise during Prime Day so that customers know what to expect.
Know that shipping on certain items will be delayed? Put that note in your Amazon Prime Day product description pages so shoppers know deliveries will take longer than usual.
It’s also important to anticipate customer needs and be prepared to provide solutions quickly. This means being proactive in monitoring customer inquiries and finding creative solutions to any issues or concerns they may have. Doing so will help ensure that customers feel confident in their purchasing decisions and are satisfied with the level of service they receive.
5. Rispondere in modo rapido e preciso
One of the most effective ways to provide stellar customer service is to respond quickly and accurately to inquiries. In fact, according to recent data, 60% of consumers say long wait times are the most annoying part of customer service interactions.
Customers want to feel like their needs are being taken seriously, so make sure your customer service team is well-trained in responding to inquiries in a timely manner—even during crazy-busy times like Prime Day. It’s also important that responses are accurate and provide helpful solutions to customers’ questions or concerns.
Did you know that you could improve response times by 4X using our customer support software? Just ask online consumer electronics seller Tekeir, who reports a 60% boost in customer service efficiency since joining eDesk!
6. Assicuratevi di avere tutte le informazioni necessarie
Equip your team with all of the information they need to answer customer inquiries during Amazon Prime Day 2025. This includes having access to product descriptions, sales stats, and other key data points in order to provide accurate and helpful answers to customers.
Additionally, make sure your team has a thorough understanding of the terms and conditions associated with any deals or discounts that are offered during Prime Day.
eDesk gives you everything you need to answer customer queries right in front of you. View order numbers, tracking numbers, and more alongside the ticket (message). No more switching screens to search for info.
7. Utilizza l’AI/automazione per risparmiare tempo e aumentare le prestazioni.
Utilize AI and automation technologies to make the most of Amazon Prime Day 2025. eDesk’s AI-driven tools help automate customer service tasks and even let you respond “HandsFree” to certain queries. This frees your team up to focus on more complex issues while providing customers with accurate, timely responses.
eDesk is a real game changer in this area. Our smart tools like AI classifications, message summaries, and sentiment analysis truly take customer support to the next level. With these features, you can see a snapshot of customer questions and moods before even reading the full message. We’ll also recommend the best response template based on the context of a customer’s message. And our two-way, AI-powered translations enable you to seamlessly communicate with customers across the globe.
Prime Day is poised to break records again in 2025. This 4-day extravaganza is a sure-fire way to generate revenue quickly. However, this influx in sales also comes with its own set of challenges and headaches that can negatively impact sales now and going into the holiday season.
Automation to the rescue!
Our experts from eDesk and Repricer got together to explore how automation can help with some of the hands-on tasks of Prime Day. Some of what they discussed include:
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Prime Day support and repricing trends that affect the bottom line
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Challenges that reach beyond just Prime Day
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5 simple, easy ways to set up support automation that’s proven to 4x response times (and sales)
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5 powerful ways to set your pricing strategy on automation to take your Prime Day sales to the next level
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FAQ with eDesk VP of Americas and Repricer Product Manager
Guardate la risposta completa del webinar nel video qui sotto
8. Creare modelli in anticipo
We’ve already mentioned templates a few times, but this topic commands its own section. Create customer service templates ahead of Prime Day to save time and ensure accuracy throughout the event.
With templates for FAQs, your team can send the right response without having to craft a new answer each time. Pre-made templates can also ensure customers receive the same level of service regardless of which customer service agent helps them.
eDesk enables you to use pre-written templates (which can be edited, branded, and personalized) or create your own. Our AI will also suggest the right template based on a customer’s message. Plus, you can set up templates to send out automatically (for instance, if your office is closed). Learn more about how to save loads of time and effort with eDesk templates here.
9. Mantenere la calma e la disponibilità sotto pressione
La gestione di un elevato volume di richieste di informazioni da parte dei clienti può risultare opprimente. Assicuratevi che il vostro team di assistenza clienti sia ben addestrato a gestire queste situazioni con grazia. Inoltre, comunicate con il vostro team le linee guida e i processi che avete in vigore. In questo modo, gli agenti del servizio clienti sanno come reagire in situazioni difficili.
Periodi intensi come l’Amazon Prime Day possono essere stressanti per il vostro personale, ma ricordate: ogni richiesta dei clienti è importante. Seguite le stesse pratiche di assistenza clienti che adottereste in qualsiasi altro periodo dell’anno. Tra questi, l’approccio alle interazioni con un atteggiamento amichevole, le risposte esaurienti alle domande, l’empatia e la disponibilità a fare il passo più lungo della gamba. Per saperne di più su come fornire un’ottima assistenza ai clienti, date un’occhiata ai nostri 10 migliori consigli sul servizio clienti per i venditori di e-commerce.
9. Mantenere la calma e la disponibilità sotto pressione
Dealing with a high volume of customer inquiries can be overwhelming. Make sure your customer service team is well-trained in how to handle these situations with grace. Additionally, communicate with your team about any guidelines and processes you have in place. This way, your customer service agents know how to respond in difficult situations.
Busy times like Amazon Prime Day can be stressful for your staff, but remember: every customer query is important. Follow the same customer service best practices you would any other time of year. These may include approaching interactions with a friendly demeanor, answering questions thoroughly, showing empathy, and going the extra mile. To learn more about providing great customer support, check out our top 10 customer service tips for eCommerce sellers.
10. Monitorare i feedback del servizio clienti di Amazon Prime Day
Remain aware of any customer feedback or reviews during Amazon Prime Day 2025. Keeping an eye on what shoppers are saying about your products can help you identify any areas that need improvement. Responding to customer feedback can also help create a stronger relationship with shoppers and show that you value their opinions.
Once again, eDesk makes this easy with FeedbackExpress. FeedbackExpress enables you to target reviews from happy customers, personalize review requests, and grow your brand. In fact, Tekeir now maintains a remarkable 98% Amazon seller feedback rating thanks to using eDesk and FeedbackExpress.
Altri 5 consigli per il Prime Day di Amazon per i venditori
Have your customer service strategized, streamlined, and ready to go for Prime Day? Great! There are still a few more pro tips you can follow to make the event a success for your brand. Here are the top 5…
1. Rafforzare i livelli di inventario
It’s essential to ensure that your inventory levels are well-stocked ahead of Amazon Prime Day 2025. Having a strong inventory will help you avoid any issues with out-of-stock items during the peak shopping period. Additionally, make sure your team is aware of any regulations and restrictions that may apply to specific items so they can provide accurate information to customers.
2. Migliorare le inserzioni, le descrizioni e i titoli dei prodotti.
In order to maximize sales during Amazon Prime Day 2025, it’s important to ensure that your product listings, descriptions, and titles are as effective and informative as possible. Use high-quality images, detailed descriptions, and catchy titles to draw in customers and help them make an informed decision about what to purchase. Additionally, make sure your team is familiar with any special deals or discounts that may be offered during Prime Day so they can answer customer inquiries accurately and quickly.
3. Mettere a punto offerte, sconti e altre proposte speciali.
One way to create a positive customer experience during Amazon Prime Day 2025 is to offer special discounts, promotions, or free shipping options to your customers.
As we said before, there are thousands and thousands of deals spanning thousands of products (or even possibly millions of items) throughout this shopping event. Prime Day deals can include steep discounts on everyday essentials, Prime Music, electronics, apparel, Kindle e-readers, cookware, home and garden supplies, and anything else you can imagine. There are invite-only deals, exclusive discounts, Subscribe & Save deals, and much more. Plus, shoppers can often get Amazon Prime free same-day delivery on a host of items.
There are even plenty of deals and discounts on the membership fee for subscription services like Amazon Fresh food delivery, Amazon Prime gaming and Amazon video discounts, or Amazon Prime membership itself (such as a 30-day free trial or six-month trial). For example, during Amazon Prime Day 2025, students can score a free six-month trial of Amazon Prime as long as they have an .edu email address. Note: While Prime Day deals are also available to non-Prime members, Prime members will usually receive the best discounts during Prime Day.
With that in mind, it is crucial that your deals are attractive enough to stand out from the competition. Consider creating discounts or promotions on certain items as well as bundling products together in order to create more value for customers and increase sales. Additionally, make sure to communicate your offers clearly to customers so they understand exactly what they’re getting. Invite shoppers to join your email list so you can send deal alerts and deal notifications to their email address. Shoppers who download the Amazon Shopping mobile app will also receive push notifications when deals go live.
4. Puntare sulla Buy Box con un repricing intelligente (e automatico)
Monitoring prices in real-time is an important part of optimizing sales during Amazon Prime Day 2025. Utilizing automated pricing tools can help sellers stay on top of changes to competitors’s prices and react quickly to ensure they remain competitive. Additionally, tracking price changes can also help you determine the best time to launch deals and discounts in order to maximize revenue.
Want to automatically reprice your items without breaking a sweat? Use eDesk’s Amazon repricing tool, Repricer.com.
When it comes to winning the Buy Box, Amazon’s algorithm takes into consideration multiple factors, including price, fulfillment, feedback, and inventory depth. Repricer.com takes the work out of pricing by offering you the flexibility to automatically adjust your prices based on these factors and hundreds more.
Our AI features target the Buy Box & help keep you there. We analyze billions of price changes every week, keeping you one step ahead of the competition. In fact, Repricer.com customers see an average increase of 143% in Amazon sales within just 30 weeks of using the tool!
5. Sfruttare le strategie di social media e di email marketing
Social media can be a powerful tool for sellers when it comes to promoting their offers during Amazon Prime Day 2025. Consider creating unique and engaging posts about your products and discounts that will help draw attention from potential customers. Additionally, you can use social media to run contests or giveaways as a way to further promote your offers and attract more customers.
Shoppers often also reach out via social media to ask questions, so make sure you’re paying attention to your messages. eDesk makes this easy with our seamless integrations with a multitude of social media platforms—including Facebook, Instagram, Twitter, and WhatsApp.
6. Analizzare i dati post-evento
Following Amazon Prime Day 2025, it’s important to analyze the data from the event in order to better understand how your efforts paid off. Make sure to track key performance indicators such as sales, customer satisfaction, and average order value in order to identify any areas where improvements can be made for future events. Additionally, this data can also help you plan your strategy for upcoming shopping periods so you’re well-prepared for success.
With comprehensive, AI-driven insights from eDesk, you can analyze everything from which products receive the most inquiries or returns to which items are your best sellers.
Migliori pratiche per il servizio clienti dell’Amazon Prime Day: Pensieri finali
If you want to crush Amazon Prime Day 2025, you need to smash customer service and shore up other aspects of your business. Follow our best practices and tips above to delight shoppers, streamline processes, automate certain tasks, and propel your brand to new heights during this year’s shopping extravaganza.
And remember, you don’t have to do it alone. In fact, you shouldn’t! In order to provide the best possible experience for customers during Amazon Prime Day 2025, sellers must have access to the right tools and technologies. Utilizing customer service solutions such as eDesk’s AI-driven customer support software and automation tools can help streamline responses and ensure accuracy, freeing up time for your team to focus on absolutely rocking Prime Day.
Ready to get started now and have eDesk up and running for Amazon Prime Day 2025?
