Wenn Sie auf der Suche nach Amazon Prime Day Tipps für Verkäufer sind, sind Sie nicht allein. Mit Amazon Prime Day 2025 am Horizont, bereiten sich die E-Commerce-Händler eilig auf den Zustrom der kaufwütigen Kunden vor.
Wie können Sie also Ihr Geschäft erfolgreich gestalten? Hier bei eDeskWir wissen, dass der Schlüssel zu einem florierenden Online-Geschäft darin besteht, einen erstklassigen Kundenservice zu bieten. Und wenn Ihnen das abschreckend vorkommt, machen Sie sich keine Sorgen! Wir sind hier, um den Kundenservice einfacher, schneller und weniger stressig zu machen. Lesen Sie weiter und entdecken Sie 10 Amazon Prime Day 2025 Best Practices für den Kundenservice, die Sie noch heute umsetzen können. Wir geben Ihnen sogar noch ein paar weitere Tipps, mit denen Sie die Konkurrenz ausstechen können.
Was ist der Amazon Prime Day?
Der erste Amazon Prime Day fand am 15. Juli 2015 statt und markierte das 20-jährige Jubiläum der Website. Seitdem hat sich der Prime Day zu dem gigantischen Sommerschlussverkauf und Shopping-Spektakel entwickelt, das wir heute kennen.
Anlässlich des 30-jährigen Jubiläums der Website wird der diesjährige Amazon Prime Day 4 Tage lang, vom 8. bis 11. Juli, stattfinden.. Während der Veranstaltung können Käufer exklusive Angebote für alles finden, von Amazon Music und Produkten der Marke Amazon über Kleidung und Bettwäsche bis hin zu Laptops, Kopfhörern und anderer Elektronik.
Viele dieser Produktangebote sind „Blitzangebote“ oder zeitlich und mengenmäßig begrenzte Angebote. Andere sind „Spotlight Deals“, die während des gesamten Prime Day verfügbar sind (oder bis der Vorrat aufgebraucht ist). ausverkauft).
Schätzungen zufolge, kauften Kunden während des Prime Day 2022 weltweit mehr als 300 Millionen Artikel.. Das bedeutet, dass der Amazon Prime Day zusammen mit dem Black Friday/Cyber Monday eine enorme Verkaufschance für eCommerce-Verkäufer darstellt. Darüber hinaus bietet diese Veranstaltung eine großartige Gelegenheit, sich zu profilieren und einen hervorragenden Ruf für Ihre Marke zu schaffen. Nun, solange Sie den Kundenservice und einige andere Dinge richtig machen…
10 Best Practices für den Amazon Prime Day-Kundenservice
Wie wir bereits erwähnt haben, ist das Erlegen von Amazon Prime Day 2025 davon ab, dass Sie einen außergewöhnlichen Kundenservice. Lesen Sie weiter, um die besten Praktiken von eDesk zu erfahren, mit denen Sie Ihren Kundensupport vor, während und nach dem Prime Day aufwerten können.
1. Hire enough staff
Stellen Sie sicher, dass Sie genügend Mitarbeiter einstellen, um den Ansturm von Kundendienstanfragen zum Prime Day zu bewältigen. Angesichts von Millionen von Kunden, die nach Angeboten und Rabatten suchen, muss sich Ihr Kundenservice-Team auf eine Vielzahl von Kundenanfragen einstellen.
Das kann bedeuten, dass Sie zusätzliche, saisonale Mitarbeiter einstellen müssen, um Ihr Kundenserviceteam zu verstärken. Möglicherweise müssen Sie auch vorübergehend Hilfe aus anderen Abteilungen in Anspruch nehmen oder Teilzeitkräfte bitten, für die Veranstaltung Vollzeit zu arbeiten.
Mit den richtigen Tools können Sie jedoch die Effizienz Ihrer Mitarbeiter steigern und den Eindruck erwecken, dass Sie ein zusätzliches Paar Hände haben. Zum Beispiel, eDesk ermöglicht es Verkäufern, die Kundennachrichten aus allen ihren Amazon-Shops in einem einzigen intelligenten Posteingang zu zentralisieren.. Mit unserer KI-gesteuerten Kundensupport-Software können Sie auf einfache Weise Nachrichten priorisieren, schneller mit Vorlagen antworten, einen Live-Chat anbieten und vieles mehr. Sie können sogar verwenden KI, um „HandsFree“ auf allgemeine oder einfache Anfragen zu antworten. Dies alles bedeutet, dass Sie lösen Sie Kundenanfragen in einem Bruchteil der Zeitund möglicherweise mit weniger Mitarbeitern.
2. Put together an Amazon Prime Day customer service strategy
Außerdem benötigen Sie eine umfassende Strategie für den Kundensupport, um sicherzustellen, dass Ihre Kunden die benötigte Hilfe so schnell und effizient wie möglich erhalten. Dazu gehört auch, dass die richtigen Kommunikationskanäle eingerichtet werden. Amazon ermöglicht es Ihnen jetzt, auf Ihrer eigenen Website einen Link zu Ihrem Support-Center einzurichten. Stellen Sie also sicher, dass Sie eine eigene Telefonleitung für den Kundendienst haben, die live Chat-Optionund E-Mail-Support zur Verfügung.
Auch hier gilt: Wenn Sie Ihren Kundensupport mit eDesk rationalisieren, ist es viel einfacher, eine Strategie zu entwickeln. Alles kann über Ihr eDesk-Dashboard erledigt werden. Sie können bestimmte Regeln aufstellen, Filterund vieles mehr, um Ihre Nachrichten zu organisieren, Zuständigkeiten zuzuweisen und Ihren Kundenservice einfach zu gestalten.
3. Vergewissern Sie sich, dass jeder in Ihrem Team seine Aufgaben kennt.
Every team member needs to understand their role and how they can contribute to the brand’s Prime Day success. Make sure each staff member knows and fully comprehends their responsibilities. These could include responding to customer inquiries quickly and efficiently, providing accurate product information, and addressing any customer service issues.
Using help desk software like eDesk? You also need to make sure you’ve set up any necessary message allocation rules. For example, if certain staff members handle specific types of inquiries (questions about returns and refunds, for instance), you can have those queries automatically routed to the appropriate agent. This results in less time spent routing messages for your staff and less waiting to receive help for your customers.
4. Setzen Sie die richtigen Erwartungen und seien Sie proaktiv
Set the right expectations with customers to ensure a successful Amazon Prime Day 2025. For example, communicate transparently about any delays or issues that may arise during Prime Day so that customers know what to expect.
Know that shipping on certain items will be delayed? Put that note in your Amazon Prime Day product description pages so shoppers know deliveries will take longer than usual.
It’s also important to anticipate customer needs and be prepared to provide solutions quickly. This means being proactive in monitoring customer inquiries and finding creative solutions to any issues or concerns they may have. Doing so will help ensure that customers feel confident in their purchasing decisions and are satisfied with the level of service they receive.
5. Reagieren Sie schnell und präzise
One of the most effective ways to provide stellar customer service is to respond quickly and accurately to inquiries. In fact, according to recent data, 60% of consumers say long wait times are the most annoying part of customer service interactions.
Customers want to feel like their needs are being taken seriously, so make sure your customer service team is well-trained in responding to inquiries in a timely manner—even during crazy-busy times like Prime Day. It’s also important that responses are accurate and provide helpful solutions to customers’ questions or concerns.
Did you know that you could improve response times by 4X using our customer support software? Just ask online consumer electronics seller Tekeir, who reports a 60% boost in customer service efficiency since joining eDesk!
6. Vergewissern Sie sich, dass Sie alle benötigten Informationen haben
Equip your team with all of the information they need to answer customer inquiries during Amazon Prime Day 2025. This includes having access to product descriptions, sales stats, and other key data points in order to provide accurate and helpful answers to customers.
Additionally, make sure your team has a thorough understanding of the terms and conditions associated with any deals or discounts that are offered during Prime Day.
eDesk gives you everything you need to answer customer queries right in front of you. View order numbers, tracking numbers, and more alongside the ticket (message). No more switching screens to search for info.
7. Nutzen Sie KI/Automatisierung, um Zeit zu sparen und die Leistung zu steigern
Utilize AI and automation technologies to make the most of Amazon Prime Day 2025. eDesk’s AI-driven tools help automate customer service tasks and even let you respond “HandsFree” to certain queries. This frees your team up to focus on more complex issues while providing customers with accurate, timely responses.
eDesk is a real game changer in this area. Our smart tools like AI classifications, message summaries, and sentiment analysis truly take customer support to the next level. With these features, you can see a snapshot of customer questions and moods before even reading the full message. We’ll also recommend the best response template based on the context of a customer’s message. And our two-way, AI-powered translations enable you to seamlessly communicate with customers across the globe.
Prime Day is poised to break records again in 2025. This 4-day extravaganza is a sure-fire way to generate revenue quickly. However, this influx in sales also comes with its own set of challenges and headaches that can negatively impact sales now and going into the holiday season.
Automation to the rescue!
Our experts from eDesk and Repricer got together to explore how automation can help with some of the hands-on tasks of Prime Day. Some of what they discussed include:
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Prime Day support and repricing trends that affect the bottom line
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Challenges that reach beyond just Prime Day
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5 simple, easy ways to set up support automation that’s proven to 4x response times (and sales)
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5 powerful ways to set your pricing strategy on automation to take your Prime Day sales to the next level
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FAQ with eDesk VP of Americas and Repricer Product Manager
Sehen Sie sich die vollständige Webinar-Antwort im folgenden Video an
8. Vorlagen im Voraus erstellen
We’ve already mentioned templates a few times, but this topic commands its own section. Create customer service templates ahead of Prime Day to save time and ensure accuracy throughout the event.
With templates for FAQs, your team can send the right response without having to craft a new answer each time. Pre-made templates can also ensure customers receive the same level of service regardless of which customer service agent helps them.
eDesk enables you to use pre-written templates (which can be edited, branded, and personalized) or create your own. Our AI will also suggest the right template based on a customer’s message. Plus, you can set up templates to send out automatically (for instance, if your office is closed). Learn more about how to save loads of time and effort with eDesk templates here.
9. Auch unter Druck ruhig und hilfsbereit bleiben
Die Bewältigung einer großen Anzahl von Kundenanfragen kann überwältigend sein. Stellen Sie sicher, dass Ihr Kundendienstteam gut geschult ist, um mit solchen Situationen souverän umzugehen. Kommunizieren Sie außerdem mit Ihrem Team über alle Richtlinien und Verfahren, die Sie eingeführt haben. Auf diese Weise wissen Ihre Kundendienstmitarbeiter, wie sie in schwierigen Situationen reagieren müssen.
Geschäftige Zeiten wie der Amazon Prime Day können für Ihre Mitarbeiter stressig sein, aber denken Sie daran: Jede Kundenanfrage ist wichtig. Befolgen Sie die gleichen bewährten Praktiken im Kundenservice wie zu jeder anderen Jahreszeit. Dazu gehören ein freundliches Auftreten, die gründliche Beantwortung von Fragen, Einfühlungsvermögen und die Bereitschaft, einen Schritt weiter zu gehen. Wenn Sie mehr darüber erfahren möchten, wie Sie Ihren Kunden einen hervorragenden Support bieten können, lesen Sie unsere 10 besten Kundenservice-Tipps für eCommerce-Verkäufer.
9. Auch unter Druck ruhig und hilfsbereit bleiben
Dealing with a high volume of customer inquiries can be overwhelming. Make sure your customer service team is well-trained in how to handle these situations with grace. Additionally, communicate with your team about any guidelines and processes you have in place. This way, your customer service agents know how to respond in difficult situations.
Busy times like Amazon Prime Day can be stressful for your staff, but remember: every customer query is important. Follow the same customer service best practices you would any other time of year. These may include approaching interactions with a friendly demeanor, answering questions thoroughly, showing empathy, and going the extra mile. To learn more about providing great customer support, check out our top 10 customer service tips for eCommerce sellers.
10. Überwachen Sie das Amazon Prime Day-Kundenservice-Feedback
Remain aware of any customer feedback or reviews during Amazon Prime Day 2025. Keeping an eye on what shoppers are saying about your products can help you identify any areas that need improvement. Responding to customer feedback can also help create a stronger relationship with shoppers and show that you value their opinions.
Once again, eDesk makes this easy with FeedbackExpress. FeedbackExpress enables you to target reviews from happy customers, personalize review requests, and grow your brand. In fact, Tekeir now maintains a remarkable 98% Amazon seller feedback rating thanks to using eDesk and FeedbackExpress.
5 weitere Amazon Prime Day-Tipps für Verkäufer
Have your customer service strategized, streamlined, and ready to go for Prime Day? Great! There are still a few more pro tips you can follow to make the event a success for your brand. Here are the top 5…
1. Verstärkung der Lagerbestände
It’s essential to ensure that your inventory levels are well-stocked ahead of Amazon Prime Day 2025. Having a strong inventory will help you avoid any issues with out-of-stock items during the peak shopping period. Additionally, make sure your team is aware of any regulations and restrictions that may apply to specific items so they can provide accurate information to customers.
2. Verbessern Sie Produktlisten, Beschreibungen und Titel
In order to maximize sales during Amazon Prime Day 2025, it’s important to ensure that your product listings, descriptions, and titles are as effective and informative as possible. Use high-quality images, detailed descriptions, and catchy titles to draw in customers and help them make an informed decision about what to purchase. Additionally, make sure your team is familiar with any special deals or discounts that may be offered during Prime Day so they can answer customer inquiries accurately and quickly.
3. Stellen Sie Angebote, Rabatte und andere Sonderangebote zusammen.
One way to create a positive customer experience during Amazon Prime Day 2025 is to offer special discounts, promotions, or free shipping options to your customers.
As we said before, there are thousands and thousands of deals spanning thousands of products (or even possibly millions of items) throughout this shopping event. Prime Day deals can include steep discounts on everyday essentials, Prime Music, electronics, apparel, Kindle e-readers, cookware, home and garden supplies, and anything else you can imagine. There are invite-only deals, exclusive discounts, Subscribe & Save deals, and much more. Plus, shoppers can often get Amazon Prime free same-day delivery on a host of items.
There are even plenty of deals and discounts on the membership fee for subscription services like Amazon Fresh food delivery, Amazon Prime gaming and Amazon video discounts, or Amazon Prime membership itself (such as a 30-day free trial or six-month trial). For example, during Amazon Prime Day 2025, students can score a free six-month trial of Amazon Prime as long as they have an .edu email address. Note: While Prime Day deals are also available to non-Prime members, Prime members will usually receive the best discounts during Prime Day.
With that in mind, it is crucial that your deals are attractive enough to stand out from the competition. Consider creating discounts or promotions on certain items as well as bundling products together in order to create more value for customers and increase sales. Additionally, make sure to communicate your offers clearly to customers so they understand exactly what they’re getting. Invite shoppers to join your email list so you can send deal alerts and deal notifications to their email address. Shoppers who download the Amazon Shopping mobile app will also receive push notifications when deals go live.
4. Targeting der Buy Box mit intelligenter (und automatischer) Preisanpassung
Monitoring prices in real-time is an important part of optimizing sales during Amazon Prime Day 2025. Utilizing automated pricing tools can help sellers stay on top of changes to competitors’s prices and react quickly to ensure they remain competitive. Additionally, tracking price changes can also help you determine the best time to launch deals and discounts in order to maximize revenue.
Want to automatically reprice your items without breaking a sweat? Use eDesk’s Amazon repricing tool, Repricer.com.
When it comes to winning the Buy Box, Amazon’s algorithm takes into consideration multiple factors, including price, fulfillment, feedback, and inventory depth. Repricer.com takes the work out of pricing by offering you the flexibility to automatically adjust your prices based on these factors and hundreds more.
Our AI features target the Buy Box & help keep you there. We analyze billions of price changes every week, keeping you one step ahead of the competition. In fact, Repricer.com customers see an average increase of 143% in Amazon sales within just 30 weeks of using the tool!
5. Nutzung von sozialen Medien und E-Mail-Marketingstrategien
Social media can be a powerful tool for sellers when it comes to promoting their offers during Amazon Prime Day 2025. Consider creating unique and engaging posts about your products and discounts that will help draw attention from potential customers. Additionally, you can use social media to run contests or giveaways as a way to further promote your offers and attract more customers.
Shoppers often also reach out via social media to ask questions, so make sure you’re paying attention to your messages. eDesk makes this easy with our seamless integrations with a multitude of social media platforms—including Facebook, Instagram, Twitter, and WhatsApp.
6. Analyse der Daten nach der Veranstaltung
Following Amazon Prime Day 2025, it’s important to analyze the data from the event in order to better understand how your efforts paid off. Make sure to track key performance indicators such as sales, customer satisfaction, and average order value in order to identify any areas where improvements can be made for future events. Additionally, this data can also help you plan your strategy for upcoming shopping periods so you’re well-prepared for success.
With comprehensive, AI-driven insights from eDesk, you can analyze everything from which products receive the most inquiries or returns to which items are your best sellers.
Best Practices für den Amazon Prime Day-Kundenservice: Abschließende Überlegungen
If you want to crush Amazon Prime Day 2025, you need to smash customer service and shore up other aspects of your business. Follow our best practices and tips above to delight shoppers, streamline processes, automate certain tasks, and propel your brand to new heights during this year’s shopping extravaganza.
And remember, you don’t have to do it alone. In fact, you shouldn’t! In order to provide the best possible experience for customers during Amazon Prime Day 2025, sellers must have access to the right tools and technologies. Utilizing customer service solutions such as eDesk’s AI-driven customer support software and automation tools can help streamline responses and ensure accuracy, freeing up time for your team to focus on absolutely rocking Prime Day.
Ready to get started now and have eDesk up and running for Amazon Prime Day 2025?
