We’ve all been there – excited to receive the new gadget you ordered online, worried if those shoes will come on time for the event you’re going to next week, frustrated when the mailbox is still empty. We like to be in the know so we can plan and prepare for our purchases.
As sellers, you see these questions come into your support channels daily – and have probably sent them after a purchase yourself.
But these “Where is my order” or ‘WISMO’ inquiries are eating up your support team’s time, testing your customers’ patience, and potentially sending shoppers straight to your competitors if handled poorly.
Order tracking & transparency are table stakes
When customers can’t track their purchases, they get concerned—then frustrated—then ready to shop elsewhere. Research shows that today’s online shoppers demand real-time tracking, and brand loyalty is even harder to come by with the amount of competition.
Every unanswered “where’s my stuff?” message puts your customer relationships – and repeat business – at risk.
3 Routes to More Peace of Mind with WISMO
1. Be Available Everywhere
Your customers are reaching out on email, chat, social, and phone. Meeting them where they are shows you value their business.
2. Start from the Source
Long delivery times and late shipments are causing the increase in WISMO queries. Take a hard look at your fulfillment process and eliminate the bottlenecks slowing you down.
3. Automate the Obvious
There’s no reason for your team to manually answer the same tracking questions 50 times a day. Let technology handle the repetitive stuff.
How eDesk Turns You Into a WISMO Pro
eDesk handles WISMO inquiries so your team can focus on more complex matters.
Our platform:
- 👀 Instantly spots WISMO questions across all channels & marketplaces, and prioritizes them automatically
- 🔜 Serves up real-time order status to your team without tab-switching or system-hopping
- 🔌 Connects directly to carriers and marketplaces so tracking info is always current, always accurate
- 🔋 Deploys AI to answer common questions 24/7, even when your team is offline
- 📍 Marks delivery issues and cancellations so you can be proactive before customers complain
With eDesk, your team stops wasting time hunting down order information and starts delivering answers in seconds. Customers get immediate updates instead of frustrating waits. And your support team finally breaks free from the WISMO hamster wheel.
Faster responses. Happier customers. Fewer “where’s my order” tickets clogging your queue.
Ready to stop playing defense with WISMO inquiries? Start for free today and see why over 5,000 fast-growing eCommerce brands trust eDesk to handle their toughest customer service challenges.
