Watching customer service videos is a great way to grow your knowledge, be inspired, and find tips to share with your eCommerce customer service team. Customer service videos are often more motivational and entertaining than the written word, making complex concepts easier to absorb and remember.
In 2025, with the rise of AI-powered customer support and video-based learning, these resources have become even more valuable for training and motivating customer service professionals. Research shows that video training can increase information retention by up to 65% compared to text-based materials alone.
Ranging from two minutes to twenty minutes, here are fourteen inspirational customer service videos to motivate you and your team in 2025.
1. Gamechangers: Jeff Bezos on Amazon’s Mission
“You can’t really do the right thing for customers if you’re short-term oriented.”
Amazon founder Jeff Bezos is known for being customer obsessed. In this ten-minute interview, he discusses why Amazon focuses on the customer, rather than the competition. He also explains how this approach can future-proof a business by creating long-term value rather than short-term gains.
This customer engagement video highlights how putting customers at the center of business strategy remains a powerful approach even in 2025’s AI-driven customer service landscape.
2. Meaningful Micro-engagements
“All day long, we’re interacting. We’re interacting with each other, we’re interacting with technology, we’re interacting with machines. And those moments in time actually affect the rest of our day and how we perceive brands and products.”
In this customer service TED talk, CX expert Jeannie Walters discusses creating meaningful micro-engagements. She believes it’s the little things that can make a real impact on customers.
This attention to detail and human touch is particularly important when dealing with customers through technology, especially in 2025 where balancing AI automation with human empathy has become a critical component of developing a customer service mindset.
3. Dealing with an Unsatisfied Customer
“Every customer you have is a media company.”
Known for his short, but insightful videos, Gary Vee discusses your options when it comes to handling difficult customer interactions. In this two-minute video, he reminds us that modern consumers can take photos or make videos and amplify their message.
As CEO of advertising agency VaynerMedia, it’s safe to say he’s an expert on this subject. He frequently uploads customer service videos for his followers across social media, which are particularly relevant in 2025’s social media-centric customer service landscape.
4. Netflix Customer Service
“Easy access is really important to us, we want our customers to be able to find us.”
This recent video provides a behind-the-scenes look at Netflix’s customer service team and the work they do. It’s great to get an industry leader’s insight into customer support.
This is also one of the best customer service training videos to inspire your team. It will help them realize the value of their roles and what they can get out of it too, especially in 2025 where video-based customer support has become increasingly important.
5. Richard Branson: Put Your Staff First
“My philosophy has always been, if you put your staff first, the customers second and the shareholders third, effectively, the shareholders will do well, the customers will do well and your staff will be happy.”
In 2016, Virgin founder Richard Branson sat down with Inc. to discuss Virgin’s top-class customer service. The logic behind his approach is actually quite simple: put staff first, customers second, and shareholders third.
Watch him explain his philosophy and discuss some of his management techniques in this short customer service video. This approach remains influential in 2025, as employee satisfaction directly impacts customer experience quality.
6. Start with Your Customer and Work Backwards to a Product
“It started with what incredible benefits can we give to the customer.”
Back in 1997, Steve Jobs led this fireside chat at the annual Apple Worldwide Developers Conference. This nostalgic 90s video is a little fuzzy and it kicks off with a tough question from the audience.
But Steve Jobs manages to turn it into an insightful piece of content explaining his approach to customer experience and product ideation. This is a must-see for Apple lovers and remains relevant for customer service professionals in 2025 who need to understand the link between product development and customer satisfaction.
7. How to Provide Extraordinary Customer Service
“He doesn’t get paid more. There is no compensation. There is no incentive for above-average performance… As a matter of fact, for years I was afraid that if the postal service found out what he was doing, they’d make him stop.”
This keynote speech from entrepreneur Mark Sanborn highlights how memorable and impactful exceptional customer service can be. This brilliant anecdote about his postman Fred is full of humor from start to finish.
In 2025, as customers have increasingly high expectations, this customer service video example demonstrates how going above and beyond can create lasting impressions that drive customer loyalty and positive word-of-mouth.
8. I Was Seduced by Exceptional Customer Service
“My career has given me the opportunity to visit literally over a thousand companies and meet hundreds of executives and entrepreneurs. And the ones that stand out are the ones that truly focus on delivering exceptional customer experiences.”
In this customer service TED Talk, John Boccuzzi Jr. discusses why great service is actually the best form of marketing a brand can have. Working as a sales, marketing and customer experience executive for over 20 years, he has continually studied why some companies succeed and others fail. He believes customer service has a lot to do with it.
He offers viewers plenty of insights and real-life examples in this tremendous TED Talk on customer service, which aligns perfectly with 2025’s emphasis on providing proactive, personalized support experiences.
9. 7 Essential Customer Support Skills Every Rep Needs
“Every rep should find a solid balance between providing detailed, accurate service and getting the customer back to their life as quickly as possible.”
Ideal for use as one of your company’s customer service training videos, this quick presentation from HubSpot runs through seven essential skills every customer service rep should master. They include:
- Ability to take criticism
- Empathy
- Ability to go off-script
- Positivity
- Persuasiveness
- Competency
- Product knowledge
This is one of the shortest customer service videos on our list, but HubSpot manages to pack in a lot of value. In 2025, these soft skills remain crucial even as AI takes over more routine tasks, allowing human agents to focus on complex problem-solving and emotional connection.
10. What Steve Jobs Learned From The Ritz-Carlton
“There are many things Apple learned from the Ritz-Carlton. I’m going to talk about three in particular – three principles that can elevate any business in any industry.”
The Ritz-Carlton is well-known for its legendary customer service. So when Apple prepared to launch its retail stores back in 2001, Steve Jobs looked to the luxury hotel chain for inspiration.
This customer service video for Forbes by author Carmine Gallo explains exactly what the Ritz-Carlton and Apple do to make their customers feel valued. He sums it up in three steps:
- Start with a warm welcome
- End with a fond farewell and an invitation to return
- Empower your employees to do what’s right for customers
These principles continue to form the foundation of exceptional customer service in 2025, even as delivery methods evolve.
11. How To Improve Your Listening Skills
“When a person feels that he or she has been truly heard, it can help calm them and allow for understanding and problem solving to begin.”
Listening skills are essential when it comes to providing first-rate customer service. This animated instruction video is a useful reminder of the role listening has in communication. It then breaks down how to be a good listener into some simple steps, making this one of the most important customer service training videos on this list.
In 2025, with the rise of AI-assisted customer service, human agents’ ability to truly listen and understand customer emotions has become even more valuable for creating authentic connections.
12. Ten Ways to have a Better Conversation
“Be interested in other people.”
Continuing on with content to improve customer communication skills, this customer service TED Talk by radio presenter Celeste Headlee is light-hearted and full of humor. It’s more than just a funny watch though, this customer service video is also extremely insightful.
She runs through ten practical rules for having better conversations which includes simple concepts such as honesty, brevity and clarity. These communication principles are particularly relevant in 2025’s omnichannel customer service environment where clear, concise messaging is essential across multiple platforms.
13. Amazing Customer Service Taxi Cab Story
“Are you in a hurry? Is it okay if I do the speed limit?”
This keynote speech by customer service expert Shep Hyken offers another insightful anecdote into the impact excellent customer care can have.
His encounter with a Texan taxi driver on his way to the airport starts off as a moment of misery, but becomes a moment of magic. Offering cola, candy and over-the-top service, it highlights how the element of surprise can make great customer service even more impressive. This is the most popular of Shep Hyken’s customer service videos and strikes a chord with many viewers.
In 2025, as basic service becomes increasingly automated, these moments of unexpected delight remain powerful differentiators for brands.
14. The Future of Video in Customer Support
This 2025 addition to our list features customer experience expert Selena Scardina explaining how video-based support is transforming customer service operations. In this insightful presentation, she demonstrates how businesses are using video replies, screen-sharing, and real-time video support to solve complex customer issues more efficiently.
The video highlights how visual engagement through customer support videos has led to a 40% improvement in resolution times and significantly higher customer satisfaction scores compared to traditional support channels. For companies implementing these strategies, Scardina shares expert customer service tips that have proven successful for leading organizations.
How Customer Service Videos Can Improve Engagement in 2025
In 2025, customer service videos have become essential tools for both training support teams and engaging customers. According to recent research, companies using video in their customer service strategy see a 32% reduction in support tickets and a 27% increase in customer satisfaction scores.
Video-based support allows for clearer communication, faster problem resolution, and creates a more personal connection between brands and customers. Additionally, with AI-powered video analysis, companies can now identify common issues and proactively address them before they impact more customers.
For customer service teams looking to improve their skills, watching these inspiring customer service videos provides both motivation and practical techniques that can be immediately applied to daily interactions.
