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How to find a product to sell on Amazon FBA in 2024

Last updated February 6, 2024 3 min to read
FBA products
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Whether you’re an established seller looking for a new angle or a beginner seller looking to break into the Amazon FBA market, finding a new product to sell can be a challenge. Luckily, this post has seven top tips for you to find a product to sell on Amazon FBA to help accelerate the process.

1. Check out the Amazon best sellers list

If you want a good idea of the products that people want most, then the bestsellers list on Amazon is a fantastic first place to start. You can search in any category you have interest in and jot down the items that catch your eye. Try to eliminate seasonal items so you can maintain consistency throughout the year.

2. Stay away from the extreme ends of the spectrum

If you’re coming up with product ideas, try to stay away from items that are either extremely popular or extremely niche. If they’re really hot, then you’ll be facing a lot of stiff competition. And if they’re really niche, then you could have problems finding buyers.

3. Think of becoming a private label seller

One of the best things about combining private label selling with Amazon FBA is you deal with profitable items, can put your spin on it, and then have Amazon take care of the rest. In 99.9% of cases, it’s not a good idea to re-invent the wheel and invent your own item. But with private labels, you can take an already great-selling product and put it back on the market with your own improved twist.

4. Only source items that are smallish, lightish and durable

Stay away from big items — the shipping costs will really eat into your profit margins. The same goes with heavy products. The smaller and lighter of a product Amazon can put into a box, the less shipping costs. As for durability, this helps safeguard you from customer complaints, and from lazy shippers who handle packages like they’re auditioning for the Olympic javelin event.

5. Try to source items that are easy and/or inexpensive to make

The easier and cheaper it is to manufacture the product you’re interested in selling, the greater your chance of gaining a tidy profit. Think of it as the difference between a Honda Civic and a Bentley. The former can be built in a matter of hours, while the latter’s build time is measured in months. And the respective costs reflect the difference. Moreover, consider Amazon seller fees.

6. Follow the product’s seller ranking and sales history

These are two important things to keep an eye on. The sales history (and you can use CamelCamelCamel or Keepa for this) is vital for knowing how a product has performed over a set period of time. This helps you decide if it’s been consistently popular or only at specific times.

The seller ranking, on the other hand, gives you an idea of how many units of the product your competitors are moving. Jungle Scout is a great extension that’ll help you with Amazon competitor analysis.

7. Keep an open mind

You might go into the search with a set idea of what you want to sell on Amazon. But maintaining a rigid mindset could be one of the worst practices to follow. By doing this, you’re closing yourself off from potential products that could really expand your share of the Amazon FBA pie. Instead, try to be as objective about the process as possible. Look at an item from various angles and really try and evaluate why it’s a good product instead of only if you like it or not.

Once you’ve put your shortlisted products for sale on Amazon, the next step is to build awareness of them through sales and reviews. The latter part can be really time-consuming to pursue on your own time, which is where eDesk Feedback is beneficial.

We’ll automate just about every step of the process, so you don’t have to think twice whether you emailed a buyer for a review or not — it just gets done.

Try eDesk for free to respond quicker, improve loyalty, and increase revenue.

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