Over the past decade, the growth of eCommerce has been phenomenal and it won’t be slowing down any time soon. Don’t just take our word for it—the stats speak for themselves.
As online competition increases, sellers need to be smart about their approach to business. To help inform your selling strategy, we’ve collated 60 of the most interesting stats to give you an insight into the ongoing eCommerce boom. Let’s get into it.
Why are eCommerce statistics important?
eCommerce businesses that keep on top of the latest trends stay ahead of the game. Not only can understanding trends and statistics help you make better business decisions, they can play into your long-term strategy.
If you know that a certain product niche is growing in popularity, you can pivot your business to move into that niche, for example. Plus, statistics about how consumers access eCommerce can also help. If you discover that buyers in your niche tend to use their mobile devices and tablets to buy things, for example, you can make sure your store is mobile-optimized.
You can monitor the popularity of online shopping, too. If you’re currently running a brick-and-mortar store and want to know whether it’s worth pivoting into eCommerce, these stats can help you decide.
General eCommerce statistics
The following data aims to provide some tips, trends, and a general outlook on eCommerce for the year to come.
- As of 2023, there are around 2.64 billion online shoppers. That’s a pretty big potential audience for your products and services. (Oberlo).
- According to eCommerce predictions, online sales will increase by nearly 9% this year. (Oberlo).
- 45% of small businesses in the US don’t have a website. (CNBC)
- 49% of Americans have an app, which provides retail deals and discounts. (RetailMeNot, Inc.)
- Cyber Monday 2022 was the biggest retail eCommerce sales day in US history and consumers spent 5.8% more than the previous year.
- 73% of Americans are more likely to buy a product or service after watching an online video about it. (Animoto)
- Consumer spending via chat is expected to reach $142 billion by 2024, growing from $2.8 billion in 2019. (Juniper Research)
- According to a study of American Express customers, 60% prefer simple questions answered by apps or chat tools because of the faster response time. (American Express)
- 75% of consumers want brands to reduce packaging. (Nosto)
- 32% of Gen Z consumers shop online daily (The Current)
- 69% of consumers are willing to pay more for a sustainable product. (Fashion Network)
- 43% of online shoppers have made a purchase from bed; 25% from a brick-and-mortar store and 23% from the office. (BigCommerce)
- In 2022, eCommerce sales accounted for almost 19% of total sales. (Statista)
- It’s predicted that eCommerce will account for half of B2B revenue by 2025. (Episerver)
- More than 1.75 million merchants sell on Shopify around the world. (eDesk)
Mobile eCommerce Statistics
Mobile eCommerce sales aren’t going anywhere anytime soon. In fact, they’re increasing. Here are some stats that underline the importance of mobile optimization and provide an insight into online shopping trends.
- Mobile eCommerce sales now make up around 60% of eCommerce sales all around the world. (Statista)
- 69% of in-store shoppers would rather read a review on their phone than ask a store assistant for advice. (RetailMeNot, Inc.)
- The Amazon app has over 197 million monthly active users. (Zippia)
- eBay has 129 million active users in 2023. (Business of Apps)
- 62% of users are less likely to buy from a brand in the future after a negative mobile experience. (Google)
- Orders from mobiles had an average value of $112 in the second quarter of 2022. (Statista).
- Mobile shopping is particularly common among users under 50. (Pew Research Center)
- 92% of adults between 30 and 49 make online purchases using a smartphone. (Pew Research Center)
Mobile eCommerce has been growing massively since 2020
Online marketplace statistics
Online marketplaces such as eBay, Etsy, and Amazon are hotspots for eCommerce activity. Here are some stats to help you decide if using one is the right move for your business.
- eBay has roughly 25 million sellers. (eDesk)
- There are currently 9.7 million sellers on Amazon. (GitNux)
- Over 150,000 sellers on Amazon have more than $100,000 in annual sales. (GitNux)
- 73% of top Amazon Sellers also sell on other platforms and marketplaces. (GitNux)
- Nearly 60% of all online purchases in the US were made on Amazon last year. (Aov Up)
- After selecting a product on an eCommerce website, 90% of shoppers visit Amazon to compare prices. (BigCommerce)
- There are currently 200 million Amazon Prime subscribers. (Search Logistics)
- More than half (60%) of eBay’s gross merchandise volume involves a touchpoint on a mobile device. (eDesk)
- In 2023, Amazon Prime Day reached an estimated $12 billion worldwide. (Statista)
- More than half (58%) of Amazon Prime members spend more than $100 per month online shopping with Amazon Prime. (eDesk)
- Amazon ships to more than 100 countries. (eDesk)
Shopping cart statistics
Understanding how and why users abandon their carts can help you adjust your strategy to ensure your site visitors don’t. These stats can help.
- Almost 70% of shoppers abandon their carts. (HotJar)
- On Black Friday 2022, the abandonment rate was over 77%. (Statista)
- In 47% of cases, cart abandonment at checkout is caused by shipping and taxes being too high. (Baymard Research)
- 18% of online shoppers have abandoned an order because checkout is too complicated. (Baymard Research)
- 25% of online shoppers abandon checkout because the site wanted them to create an account. (Baymard Research)
- Shopping cart abandonment is much higher among mobile users. (OptinMonster)
Email marketing eCommerce statistics
In 2023, email continues to play a significant role in driving traffic and sales for eCommerce businesses.
- 61% of subscribers would like to receive promotional emails every week. (MailModo)
- 57% of top eCommerce companies send email marketing blasts to new users. (Notify Visitors)
- 45% of cart abandonment emails are opened. (Moosend)
- Marketers see a 760% increase in returns from email when moving to segmented campaigns. (Campaign Monitor)
Social media eCommerce statistics
As eCommerce grows on social media with the likes of TikTok shopping, here are some statistics to guide your strategy going forward.
- 80% of Instagram users refer to the app when making a purchase. (Facebook)
- After being presented with product information in their feed, 87% of Instagram users take action, such as following a brand, visiting a website, or buying something. (Facebook)
- The social share of eCommerce sales is almost 5%. (Influencer Marketing Hub)
- 25% of consumers want to be contacted by brands via social media. (Statista)
- In 2024, social sales are expected to rise by 30.8%. (Oberlo)
- In 2026, the global social commerce market size is expected to grow at an even faster rate of 35.3%. (Oberlo)
Customer experience eCommerce statistics
Providing an excellent customer experience is a must. By creating a loyal customer base with an unparalleled customer experience, you can not only attract users to your store, but keep them coming back. These statistics will help you understand how.
- 72% of customers will share a positive experience with 6 or more people. (SuperOffice)
- For 73% of consumers, customer experience is an important factor in their purchasing decisions. (PwC)
- 85% of brands believe they offer personalized customer experience, but only 60% of consumers agree. (Twilio)
- 95% of customers read online reviews before making a purchase. (Luisa Zhou)
- 80% of sales come from just 20% of customers. (Forbes)
- 67% say they’re more likely to make a purchase on a mobile-friendly site. (Think with Google)
- 81% of customers feel valued and find it helpful when a live chat window appears proactively, asking if they have a question. (Gnani)
- 81% of customers make decisions based on their level of trust in a brand. (FinancesOnline)
- Loyal customers will pay an average of 33% more for brands they’re loyal to. (FinancesOnline)
- Over 50% of Shopify stores see repeat purchases. (eDesk)
Customer service eCommerce statistics
Providing excellent customer service is the key to boosting brand awareness and enjoying long-lasting loyalty from consumers who shop with you. Here are some stats that highlight the need to put excellent service at the center of your strategy.
- Only 19% of customers say that customer service today exceeds their expectations. (Gnani)
- 82% of customers will spend more money on online brands that deliver excellent service. (Gnani)
- 90% of American shoppers use customer service as a deciding factor in whether to do business with a company. (eDesk)
- 61% of customers would switch to a competitor after just one bad customer service experience. (Oberlo)
- 94% of customers say they’re more likely to purchase from a brand again after a positive customer service experience. (Oberlo)
- It takes 40 positive customer service experiences to make up for a bad review. (MeteorSpace)
- 89% of companies with significantly above-average customer service perform better financially than their competitors. (MeteorSpace)
- Happy customers who get issues resolved tell about 4 to 6 people about their experience. (HelpHouse)
- Businesses lose more than $75 billion per year because of poor customer service. (Fortunly)
- 88% of customers have higher expectations today than ever before. (Tidio)
- 59% of consumers say they have higher customer service expectations than they did just one year ago. (Netomi)
- 48% of customers report experiencing lackluster customer service online. (Blogging Wizard) This means if you provide exceptional service, you’re more likely to stand out from the crowd.
So, there you have it! Armed with the latest in eCommerce research, you can use these stats to shape your own eCommerce strategy going forward.
Knowledge is power, and the more you understand the market, the better you can outperform your competitors.
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