Customer Relationship Management (CRM) software has been a game-changer for many businesses looking to grow their business, provide excellent customer service and expertly manage their

Many business owners think that acquiring new customers is the way forward when it comes to maximising profits and growth. But the stark truth that

A famous quote from American retail magnate Sam Walton, founder of Walmart, says: «There is only one boss. The customer. And he can fire everybody

Over the past few years, Instagram has been steadily growing as a place for brands to target their customers. There are now more than 25

Providing excellent customer service can be a juggling act: you have to balance customers’ needs against the possible solutions and know-how to take the best

Automation is everywhere. What started with assembly lines in the manufacturing space has now moved into knowledge-based work involving digitisation and data, such as marketing

Most modern brands realise that it’s essential to be active across the digital channels where their customers are most present. While social messaging has been

Are your sales figures falling and you’re struggling to figure out why? Or are you simply looking for new ways to get ahead of the

Customer experience is one of the most important factors in the success of a business. This is because offering a good customer experience leads to

In customer service, nothing beats a personal connection. That said, there are some customer service tasks that can now be automated using new artificial intelligence

The journey of a 21st century online shopper from their initial research to viewing and then purchasing a product is complex and difficult to predict.