Many business owners think that acquiring new customers is the way forward when it comes to maximising profits and growth. But the stark truth that
Loyalty cards broke my wallet. My favourite leather wallet blew out under the pressure of these credit card lookalikes, so I decided to take a
Automation is everywhere. What started with assembly lines in the manufacturing space has now moved into knowledge-based work involving digitisation and data, such as marketing
Most modern brands realise that it’s essential to be active across the digital channels where their customers are most present. While social messaging has been
Are your sales figures falling and you’re struggling to figure out why? Or are you simply looking for new ways to get ahead of the
Customer experience is one of the most important factors in the success of a business. This is because offering a good customer experience leads to
In customer service, nothing beats a personal connection. That said, there are some customer service tasks that can now be automated using new artificial intelligence
The journey of a 21st century online shopper from their initial research to viewing and then purchasing a product is complex and difficult to predict.