If you’re one of the growing number of entrepreneurs who are dealing with their own product label and brand, then eDesk has got the post for you! We’ll go into different strategies you can use to spread the word about your private label product and increase its saleability.
1. Why Do Amazon Product Reviews Even Matter?
If you’re selling your own brand, then you don’t have the luxury of years and plenty of money spent on bolstering that label’s reputation. Buyers, unless they’re really familiar with you and your style as a seller, don’t really have any way of knowing why they should choose your private label product over a better-known brand name.
Plus, in today’s world where online selling is becoming increasingly popular, buyers trust their fellow buyers’ opinions more than ever before. Whether you think of it as buzz or herd mentality, shoppers turn to their peers for affirmation for their own choices. So, here’s how to rocket yourself up several levels.
2. Network with Amazon’s Top-Ranked Reviewers
Just as there are Amazon sellers who are more highly ranked than others, there are product reviewers who reside at the tops of lists, too. You can tell them apart by the “Top Reviewer” designation beside their name, which indicates their opinions are more heavily weighted than the average buyer. Check out their contact information, reach out and see if they’d be willing to test-drive your product. It’s sort of like an athlete securing sponsorship from someone like Nike instead of the mom-and-pop shop down the street.
3. Get to Know Some Big-Name Bloggers
If you’re finding getting in touch with Amazon’s Top Reviewers is taking too much time and/or effort, then you might want to consider bloggers as a way of furthering both your interests. You get product reviews, and they get their name out there (and a free product). The biggest upside is it can be a shortcut to quickly amassing a tonne of Amazon product reviews, but the downside is it can get costly (e.g. you might have to dip heavily into your advertising budget). Think of this option as the best for those trying to bulk up their site traffic.
4. Turn to Facebook’s Social Network
It’s a not-so-secret secret that there are reviewer groups on Facebook, the likes of which you can take advantage of if you’re willing to spend time finding them. It’s pretty straightforward: join the group, hand out the item to be reviewed, and then waiting for the feedback to roll in. The beauty lies in the simplicity, while the biggest disadvantage is it flies directly Amazon’s Terms of Services and you might have your reviews flagged and/or removed.
5. Start Your Own Club
If you’ve balanced the pros and cons of each method and found that nothing quite fits the bill for you, why not just start your own? You have a bit of the same experience in starting your own private label, and carrying that over to your own review group isn’t too radically different. It might take a bit of time to build up your roster of reviewers, but the trade-off is you get to do everything exactly how you want.
Product Reviews the Easy Way
If you want the best combination of ease of use, speed, results and options, then it’s a big ‘heck, yeah!’ to eDesk Feedback. We take all the guesswork out of the process so you can keep doing what you’re best at, and that’s creating a private label with its own position in the marketplace. You don’t have to worry about generating email forms, reaching out to buyers or even how to schedule all this.