Las opiniones son vitales para los vendedores de Amazon. Proporcionan a tus clientes potenciales la seguridad de que eres un vendedor reputado y son un componente fundamental para ganar el buzón de compra de Amazon.
Pero para los vendedores que lanzan un nuevo producto, esto supone un reto importante. Necesitas ventas para recibir reseñas, y necesitas reseñas para impulsar las ventas. ¡Es un círculo vicioso!
Amazon ya no permite a los vendedores ofrecer recompensas a cambio de opiniones. En Programa Amazon Early Reviewer pero se han producido cambios importantes. Exploremos qué era este programa, su situación actual y las alternativas disponibles en 2025.
¿Qué era el Programa de Evaluadores Anticipados de Amazon?
El Programa de Opiniones Anticipadas de Amazon se diseñó para ayudar a los vendedores a obtener opiniones sobre nuevos productos en el mercato. Amazon enviaba correos electrónicos a los clientes ofreciéndoles un pequeño cheque regalo a cambio de una opinión sobre su producto.
Primero, rebobinemos un poco para descubrir cómo y por qué se lanzó el programa.
En 2016, Amazon recibió críticas negativas a causa de opiniones falsas en su sitio web. El gigante del comercio electrónico respondió con contundencia. Amazon eliminó todas las opiniones falsas o incentivadas que encontró. También introdujo una nueva y estricta política de opiniones de clientes que prohibía a los vendedores ofrecer descuentos u otros incentivos a cambio de opiniones positivas.
Las nuevas normas también prohíben las opiniones de familiares, amigos o servicios de terceros. Ignorar estas políticas expone al vendedor a la suspensión de su cuenta.
Desde entonces, la confianza en las opiniones de Amazon se ha disparado, y sólo el 6,2% de los compradores estadounidenses afirma no confiar en absoluto en las opiniones del sitio.
Sin embargo, sin incentivos, los vendedores tenían dificultades para acumular opiniones sobre los productos recién lanzados. Así que, en 2018, la El programa de reseñas de Amazon se creó para ayudarles a obtener reseñas auténticas y fiables, a cambio de una comisión.
Aunque los vendedores ya no podían ofrecer recompensas a cambio de reseñas, Amazon podía hacerlo por ellos.
¿Cómo funcionó el Programa de Evaluadores Anticipados de Amazon?
Inscribirse en el programa de revisores costaba 60 $ por SKU. A continuación, Amazon hizo un seguimiento de los clientes que compraron este producto, pidiéndoles una opinión sincera sobre su experiencia.
Ofrecían a los clientes una tarjeta regalo de Amazon por valor de entre 1 y 3 dólares como recompensa por sus opiniones, aunque fueran negativas.
El programa no pretendía impulsar las ventas, por lo que los clientes no eran conscientes de la posible recompensa al realizar una compra. Además, Amazon no envió solicitudes de opinión a todo el mundo. Sólo se invitó a participar a una selección aleatoria de clientes.
Cualquier cliente era elegible siempre que no tuviera antecedentes de publicar opiniones deshonestas o abusivas.
Los Feedback recogidos a través del programa se marcaban con una etiqueta naranja, así como con una etiqueta de “compra verificada”. Esto indicaba a otros compradores que la opinión era auténtica y digna de confianza.
El programa de reseñas se diseñó como plataforma de lanzamiento para nuevos productos. Por esta razón, sólo estaba disponible para artículos con muy pocas reseñas. Amazon seguiría solicitando opiniones sobre tu producto a lo largo de un año o hasta que recibieras cinco opiniones, lo que ocurriera primero.
Las reseñas que no se hayan recogido como parte del programa no contarán para esta cifra.
¿Quién podía optar al Programa de Evaluadores Anticipados de Amazon?
To register a product in the program, you needed to be its brand owner. In other words, you needed to own the trademark to the brand name which appeared on the product or packaging.
If you were the brand owner, you needed to sign up to the Amazon Brand Registry. Then, to qualify for the Amazon Early Reviewer program, your products also needed to meet the following criteria:
- The product had to be on Amazon.com or Amazon.co.uk
- The product needed to have fewer than five reviews to date
- It must have cost at least $15 – if the price fell below this figure while it was enrolled in the program, Amazon would stop requesting reviews
- It should have had a stand-alone or parent SKU – child SKUs were automatically enrolled with a parent SKU
Actualización importante: interrupción del programa
As of March 10, 2021, Amazon stopped accepting new enrollments in the Early Reviewer Program, and the service was completely discontinued on April 25, 2021.
In their announcement, Amazon stated that they had «made numerous improvements to encourage buyers to review products on Amazon. These initiatives, such as One Tap Reviews and Global Review Sharing, have proven more effective in generating reviews than the Early Reviewer Program.»
¿Es el programa Amazon Vine una buena alternativa?
With the discontinuation of the Early Reviewer Program, many sellers are now turning to the Amazon Vine Program as an alternative for obtaining those crucial initial reviews.
The Amazon Vine Program invites the most trusted and reliable reviewers on Amazon (known as «Vine Voices») to post opinions about new and pre-release products. These reviewers receive products for free from participating vendors and sellers.
2025 Actualizaciones del Programa Amazon Vine
Amazon’s Vine Program received a major update in 2025, allowing sellers to get Vine reviews before their product launch, as of June 2025. This means sellers can now launch with up to 30 authentic reviews on Day 1, providing immediate social proof and boosting visibility right from the start.
Here’s how the Vine Program compares to the former Early Reviewer Program:
Eligibility: Only available to brand-registered sellers with products in FBA
Cost: Amazon now charges based on the number of units enrolled: 1-2 units are free, 3-10 units cost $75, and 11-30 units cost $200
Reviewer Quality: Vine reviewers are often more experienced and provide more detailed reviews
Review Quantity: You can potentially receive up to 30 reviews through Vine (compared to 5 with the Early Reviewer Program)
Review Speed: Reviews often appear faster through Vine, and with the 2025 update, reviews can now be posted before the product goes live
Expanded Access: The 2025 update also expands Vine access to authorized resellers enrolled in Brand Registry, opening opportunities for more sellers beyond just brand owners
To avoid review manipulation on Amazon, it’s important to follow Amazon’s guidelines and use only approved methods for obtaining reviews.
¿Qué otras opciones tienen los vendedores en 2025?
The discontinuation of the Amazon Early Reviewer Program doesn’t mean sellers are left without options. Here are some legitimate ways to generate product reviews:
- Request a Review Button: Amazon provides a «Request a Review» button in Seller Central that allows you to send a standardized email to buyers asking for a review.
- Follow-up Emails: Those who don’t use Fulfillment By Amazon (FBA) can add inserts to their packages requesting feedback. To stay within the rules, these must be worded neutrally and only call for honest reviews.
- Product Inserts: You can include product inserts that ask for honest feedback (but never incentivize positive reviews).
- Provide Excellent Customer Service: Top-class customer service is key to nurturing great reviews, as is taking the time to create accurate and descriptive Amazon product listings.
- Use Free Amazon Product Review Request Templates: These can help you craft appropriate messages that comply with Amazon’s policies. Check out our free Amazon product review request template to get started.
- Leverage Customer Support Tools: Using comprehensive customer service tools can help you provide exceptional support that naturally leads to positive reviews.
- Master Amazon SEO: Optimizing your listings with proper Amazon keyword optimization helps attract the right customers who are more likely to leave positive reviews.
Comprender la importancia de las revisiones
Remember, there’s a very clear correlation between reviews and sales. So the more you have, the more comfortable people will feel buying from you.
It’s crucial to understand the difference between Amazon product reviews vs. seller feedback when developing your strategy.
Studies show that 70% of shoppers rely on reviews before making a purchase, making authentic reviews essential for your Amazon success. With proper review management and AI-powered customer support tools, you can create a systematic approach to earning genuine feedback.
Cómo generar reseñas de Amazon en 2025
While the Amazon reviews program in the form of the Early Reviewer Program is no longer available, sellers now have other powerful options to generate those crucial initial reviews. The Amazon Vine Program offers a structured approach for brand-registered sellers, while other strategies like request buttons and follow-up emails provide alternatives for all sellers.
Estrategias avanzadas de gestión de revisiones
Automated Review Requests: Implement automated systems to request Amazon product reviews at optimal times after purchase.
Customer Support Excellence: Focus on providing exceptional customer service that naturally encourages positive feedback.
Review Monitoring: Use tools to monitor your reviews and respond quickly to any issues. Learn how to remove negative product reviews on Amazon when appropriate.
Multi-Channel Approach: Don’t just focus on Amazon – implement comprehensive customer feedback templates across all your sales channels.
The key to success remains providing excellent products and customer service. By focusing on quality and following Amazon’s guidelines, you can continue to get more reviews on Amazon in 2025 and beyond.
Remember that authentic, honest reviews are the most valuable for long-term success. Focus on delighting your customers with superior products and outstanding eCommerce customer support, and the positive reviews will follow naturally.
With the right strategy, tools like eDesk’s comprehensive customer service platform, and a commitment to excellence, you can build a robust review profile that drives sales and builds customer trust in 2025 and beyond.
Book a free demo today to learn more about how eDesk can optimize your use of the Amazon Early Reviewer Program.
